Автор: Pyy Elina Название: Semiotics of Caesar Augustus ISBN: 1474277225 ISBN-13(EAN): 9781474277228 Издательство: Bloomsbury Academic Рейтинг: Цена: 20592.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gaius Julius Caesar Octavianus, better known as Augustus, was the first Roman emperor and is one of the most iconic figures in world history. Two thousand years after his death, Augustus remains a strong presence in modern culture.
The Semiotics of Caesar Augustus examines the meanings and significances of Augustus in Western literary and popular culture, from the 1960s until the turn of the millennium. Drawing on the theoretical background of semiotics and classical reception studies, Elina Pyy investigates the representation of Augustus in the postmodern novels of Kurt Vonnegut and Christoph Ransmayr, as well as in the genre of historical fiction, and in screen representations from both sides of the Atlantic.
Scrutinizing what Caesar Augustus stood for in the postmodern world, and the main factors that influenced (and still influence) the modern reader's interpretation of him, this book is grounded on the premise that the past, being a system of signs based on our culturally shared understanding of them, is continuously created and reconstructed by the modern audience. Arguing that the 'many faces of the emperor' can be considered to be reactions to contemporary cultural, socio-political or emotional needs, The Semiotics of Caesar Augustus shows how his character was recurrently utilized to explain and understand the ways in which the discourses of power, liberty, oppression and humanity operated in the postmodern world.
Автор: Galinsky Название: Augustus ISBN: 0521744423 ISBN-13(EAN): 9780521744423 Издательство: Cambridge Academ Рейтинг: Цена: 5346.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Augustus, Rome`s first emperor, is one of the great figures of world history and one of the most fascinating. In this lively and concise biography Karl Galinsky examines Augustus` life from childhood to deification. A transformative leader, Augustus engineered profound change in Rome and throughout the Mediterranean world.
Автор: Domenico Pietropaolo Название: Semiotics and Pragmatics of Stage Improvisation ISBN: 1474225799 ISBN-13(EAN): 9781474225793 Издательство: Bloomsbury Academic Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Analysis of improvisation as a compositional practice in the Commedia dell'Arte and related traditions from the Renaissance to the 21st century. Domenic Pietropaolo takes textual material from the stage traditions of Italy, France, Germany and England, and covers comedic drama, dance, pantomime and dramatic theory, and more. He shines a light onto 'the signs of improvised communication'. The book is comprehensive in its analysis of improvised dramatic art across theatrical genres, and is multimodal in looking at the spoken word, gestural and non-verbal signs. The book focusses on dramatic text as well as: - The semiotics of stage discourse, including semantic, syntactic and pragmatic aspects of sign production - The physical and material conditions of sign-production including biomechanical limitations of masks and costumes. Semiotics and Pragmatics of Stage Improvisation is the product of an entire career spent researching the semiotics of the stage and it is essential reading for semioticians and students of performance arts.
Описание: Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.
Автор: Oswald, Laura Название: Marketing semiotics ISBN: 019956650X ISBN-13(EAN): 9780199566501 Издательство: Oxford Academ Рейтинг: Цена: 8237.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Название: Post structuralist classics rle l ISBN: 1138689521 ISBN-13(EAN): 9781138689527 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Modern literary theory is increasingly looking to philosophy for its inspiration. After a wave of structural analysis, the growing influence of deconstruction and hermeneutic readings continues to bear witness to this. This exciting and important collection, first published in 1988, reveals the diversity of approaches that mark the post-structuralist endeavour, and provides a challenge to the conventional practice of classical studies and ancient philosophy. This book will be of interest to students of ancient philosophy, classical studies and literary theory.
Автор: Koortbojian Название: The Divinization of Caesar and Augustus ISBN: 0521192153 ISBN-13(EAN): 9780521192156 Издательство: Cambridge Academ Рейтинг: Цена: 17899.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the new institution of divinization that emerged at the close of the Roman republic. Michael Koortbojian addresses the myriad problems related to Caesar`s and Augustus` divinization, and offers a series of detailed investigations of their varied representational forms - monumental, epigraphical, numismatic, and ritual.
Автор: Gary Genosko Название: Critical Semiotics: Theory, from Information to Affect ISBN: 1472596374 ISBN-13(EAN): 9781472596376 Издательство: Bloomsbury Academic Рейтинг: Цена: 22176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body's capacity to act or engage with others. In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world? Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. In this book, Gary Genosko delivers a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn.
Автор: Anna Maria Lorusso Название: Cultural Semiotics ISBN: 1137549416 ISBN-13(EAN): 9781137549419 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through a reevaluation of the work of some of the most important thinkers of the twentieth century, this book details how semiotics, social sense, and social communication can function together to analyze how culture works in the contemporary era.
Автор: Gary Genosko Название: Critical Semiotics: Theory, from Information to Affect ISBN: 1472596366 ISBN-13(EAN): 9781472596369 Издательство: Bloomsbury Academic Рейтинг: Цена: 5384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body's capacity to act or engage with others. In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world? Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. In this book, Gary Genosko delivers a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn.
Описание: This is the first volume to deal specifically with the quality of subtitles for the deaf and hard of hearing (SDH) in Europe, with contributions from the UK, Spain, Italy, Poland, Denmark, France and Germany. Drawing on the results of the EU-funded project DTV4ALL, the book looks at the issue of quality in the reception of SDH in Europe as a combination of three factors: what viewers think about SDH, how they understand these subtitles and how they view them. The viewers’ preferences have been obtained through questionnaires and their comprehension has been analysed with tests, involving clips with SDH and questions. The viewers’ perception has been measured with eye-tracking technology, involving the analysis of 71,070 subtitles in what is so far the largest international eye-tracking study on subtitling. With this research, we have sought to obtain both subjective (preferences) and objective (comprehension and perception) data that can inform national guidelines on SDH. The book also introduces the notion of viewing speed and points to the existence of certain universals of SDH and subtitling that can contribute to advance our understanding of how different types of viewers from different nationalities view, process and understand subtitles as a means to access audiovisual content.
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