Driving Customer Appeal Through the Use of Emotional Branding, Ruchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti Kataria
Автор: Surabhi Singh Название: Driving Traffic and Customer Activity Through Affiliate Marketing ISBN: 1522526560 ISBN-13(EAN): 9781522526568 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25502.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Highlights the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is designed for academics, practitioners, and students seeking current information on ways to increase customer activity.
Описание: Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. <br><br><em>Managing Customer Trust, Satisfaction, and Loyalty through Information Communication</em> highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organisational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
Автор: Zavattaro Название: Place Branding through Phases of the Image ISBN: 1137394439 ISBN-13(EAN): 9781137394439 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.
Описание: To get the full benefit of branding, companies must actually live the brands they sell. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.
Автор: S. Zavattaro Название: Place Branding through Phases of the Image ISBN: 1349483982 ISBN-13(EAN): 9781349483983 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.
Автор: Edwin J. Nijssen; Ruud T. Frambach Название: Creating Customer Value Through Strategic Marketing Planning ISBN: 1441948708 ISBN-13(EAN): 9781441948700 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools.
Автор: F. Go; A. Lemmetyinen; U. Hakala Название: Harnessing Place Branding through Cultural Entrepreneurship ISBN: 1349499439 ISBN-13(EAN): 9781349499434 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
