Business Architectures for Risk Assessment and Strategic Planning: Emerging Research and Opportunities, James McKee
Автор: Aybars Tuncdogan Adam Lin Название: Strategic Renewal ISBN: 1472486471 ISBN-13(EAN): 9781472486479 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Renewal is an original research anthology offering insight into a subject area which, although critical for the sustained success of organizations, has received relatively little attention as distinct from the more general phenomenon of strategic change.
Название: Mastering market analytics ISBN: 178714836X ISBN-13(EAN): 9781787148369 Издательство: Emerald Рейтинг: Цена: 17683.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
Автор: Todorov, Krassimir Akbar, Yusaf H. Название: Strategic management in emerging markets ISBN: 1787541665 ISBN-13(EAN): 9781787541665 Издательство: Emerald Рейтинг: Цена: 9755.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook focuses on strategic management in emerging market contexts. It delineates the border between business level strategy and corporate strategy to better align business level and corporate level strategy.
Автор: Tevfik Dalgic, Sevtap Unal Название: Utilizing Consumer Psychology in Business Strategy ISBN: 1522534482 ISBN-13(EAN): 9781522534488 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement.Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.
Описание: Based on the authors Robert Johnson and Douglas Bate's thirty-two years of experience consulting to major organizations, The Power of Strategy Innovation contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services. You'll learn how to apply innovative thinking to your company's business model to bridge the gap between strategy and product development; how to remain flexible, future-oriented, and responsive to market changes and your clients' changing needs; and how to create a perpetual flow of viable new business opportunities. The authors refer to this as "innovation" rather than "strategic planning," but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency. The book's latest edition, updated in 2013, includes a new preface and epilogue describing the emergence of enterprise innovation and its impact on both companies' day-to-day planning and focuses on the future. Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. To that end, through these shared methodologies, The Power of Strategy Innovation will forever transform the way you do business--and help you rise to become a leader in your industry.
Описание: Globalization has created an increase in the number of business opportunities presented to enterprises. A competitive market places demands on businesses to think differently and follow new approaches to managing their business goals and remaining acceptable to suppliers and service providers.Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities is a comprehensive resource that focuses on the importance of interdisciplinary concepts in open innovation projects. Using case illustrations, the book examines concepts such as virtual reality, knowledge harvesting, and business process reengineering in relation to open innovation initiatives. As a publication exploring the areas of management and information technology disciplines, this resource is useful for corporate executives, business managers, entrepreneurs, business professionals, and graduate-level students seeking current research on business innovation techniques and approaches.
Автор: Goodman Malcolm Название: Creativity and Strategic Innovation Management ISBN: 1138675105 ISBN-13(EAN): 9781138675100 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes.
Revised and updated for a second edition, this ground-breaking book now includes:
A new section on contemporary themes in innovation management, such as the use of social media and sustainability.
More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management.
More international cases and real life examples.
The book is also supported by a range of new tutor support materials.
This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.
Автор: Chermack, Thomas J. Название: Foundations of scenario planning ISBN: 1138190195 ISBN-13(EAN): 9781138190191 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Pierre Wack was head of scenario planning at Royal Dutch / Shell Oil in London for over ten years. He was a pioneer of what we know today as scenario planning. This new volume will cover his life timeline and attach it to the development of his thinking about scenario planning over the course of his career.
Автор: Goodman Название: Creativity and Strategic Innovation Management ISBN: 1138675091 ISBN-13(EAN): 9781138675094 Издательство: Taylor&Francis Рейтинг: Цена: 28327.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes.
Revised and updated for a second edition, this ground-breaking book now includes:
A new section on contemporary themes in innovation management, such as the use of social media and sustainability.
More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management.
More international cases and real life examples.
The book is also supported by a range of new tutor support materials.
This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.
Автор: Fotiadis, Thomas (democritus University Of Thrace, Greece.) Название: Strategic marketing for high technology products ISBN: 1138559288 ISBN-13(EAN): 9781138559288 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products - and especially cutting edge ones - involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments.
It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
Автор: Brown Steve Название: Strategic Operations Management ISBN: 1138566136 ISBN-13(EAN): 9781138566132 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Operations Management, 4th Edition, shows how vital it is to have world-class operations management in any organisation. This new edition pays equal attention to manufacturing and service sectors.
Автор: Chermack Название: Foundations of Scenario Planning ISBN: 0367026562 ISBN-13(EAN): 9780367026561 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Pierre Wack was head of scenario planning at Royal Dutch / Shell Oil in London for over ten years. He was a pioneer of what we know today as scenario planning. This new volume will cover his life timeline and attach it to the development of his thinking about scenario planning over the course of his career.
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