Название: Market Leader 3rd Ed Marketing ISBN: 1408220075 ISBN-13(EAN): 9781408220078 Издательство: Pearson Education Рейтинг: Цена: от 819.00 р. 3570.00-30% Наличие на складе: Есть (1 шт.) Описание: The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
Описание: A practical framework for revenue-boosting supply chain management Next Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances profitability.
Автор: Foster D & Davis J Название: Mastering Marketing 3ed ISBN: 033359570X ISBN-13(EAN): 9780333595701 Издательство: Palgrave Цена: 1144.00 р. Наличие на складе: Нет в наличии.
Описание: This highly successful book has now been thoroughly revised and extended to cope with marketing in the nineties. Two new chapters have been added, on Pricing and Sales Forecasting, while the impact of computers, information systems, logistics and other developments have been covered. The book treats marketing as an activity that can be applied to both manufacturing and service industries, and in both trading and non-trading areas. Written for students needing a good general introduction to marketing, and business people who need to learn more about this vital area of modern business practice. The writers draw on their wide experience both in business and as teachers, leading to a book which is academic enough for examination purposes, but practical enough to provide immediate benefit to managers.
Автор: Bodea Название: Segmentation, Revenue Management and Pricing Analytics ISBN: 0415898331 ISBN-13(EAN): 9780415898331 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.
Описание: Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today`s busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.
Описание: Young David has a school assignment to learn about Beethoven and his music. Fortunately, his grandfather can not only play Beethovens music for him, but he can also tell David the story of Beethovens life. David learns that Beethoven learned to play piano at age four and kept composing music his whole life, even after losing his hearing. David cant help but appreciate the man and his music, which people have been listening to and enjoying for more than 200 years.
Автор: Edwards Martin, Edwards Kirsten Название: Predictive HR Analytics: Mastering the HR Metric, 2 ed. ISBN: 0749484446 ISBN-13(EAN): 9780749484446 Издательство: Kogan Page Рейтинг: Цена: 10162.00 р. Наличие на складе: Нет в наличии.
Описание: Confidently use predictive analytic and statistical techniques to identify key relationships and trends in HR-related data to aid strategic organizational decision-making.
Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.
Автор: Kvint Название: Strategy for the Global Market ISBN: 1138892122 ISBN-13(EAN): 9781138892125 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book uses a strategic management lens to shed light on emerging markets. With a balance of theory and practical insight, the book describes the economic conditions that create emerging markets, a key to understanding how to develop and implement strategies that take advantage of the opportunities in these markets.
Название: Master S Mastering Marketing Management ISBN: 0333948971 ISBN-13(EAN): 9780333948972 Издательство: Springer Рейтинг: Цена: 4750.00 р. Наличие на складе: Поставка под заказ.
Описание: This work is designed for students, potential and practising managers who wish to know more about the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the student through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear style, "Mastering Marketing Management" shows that marketing is an holistic and integral part of organizational activities.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
