Автор: Nicholson Название: Understanding the Caribbean Enterprise ISBN: 1349948780 ISBN-13(EAN): 9781349948789 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This engaging book fills a substantial gap in the understanding of Caribbean enterprises, focusing upon FOBs (family-owned businesses) about which, despite accounting for 70% of private sector employment in the region, very little is known. Concentrating on MSMEs which represent the majority of FOBs in the English-speaking Caribbean, the authors compare and contrast their experiences to those in developed countries, focusing in particular on areas such as family business succession, business financing and marketing. Understanding the Caribbean Enterprise provides context-specific lessons from a historical perspective of business and entrepreneurship, which in turn provide an understanding of the current issues facing MSMEs and FOBs in the English-speaking Caribbean.
Автор: Foxall Название: Understanding Consumer Choice ISBN: 1403914923 ISBN-13(EAN): 9781403914927 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding Consumer Choice shows how attempts to relate consumers` attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer`s consumption history and the physical and social setting in which consumer behaviour occurs.
Автор: Morley Malcolm Название: Understanding Markets and Strategy ISBN: 0749471522 ISBN-13(EAN): 9780749471521 Издательство: Неизвестно Рейтинг: Цена: 9378.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Make the best decisions by putting the business in the context of the market with this guide to markets and strategy.
Описание: No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again.
Автор: Alexander Lenger; Florian Schumacher Название: Understanding the Dynamics of Global Inequality ISBN: 3662447657 ISBN-13(EAN): 9783662447659 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding the Dynamics of Global Inequality
Автор: Alexander Lenger; Florian Schumacher Название: Understanding the Dynamics of Global Inequality ISBN: 3662523035 ISBN-13(EAN): 9783662523032 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Preface.- Part I: Introduction.- Part II: Dynamics of Global Exclusion.- Part III: Global Power Shift.- Part IV: Global Structures, Networks and Inequality.
Автор: Zhi-Xue Zhang; Jianjun Zhang Название: Understanding Chinese Firms from Multiple Perspectives ISBN: 3662515067 ISBN-13(EAN): 9783662515068 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book sets forth the explorations and thoughts on Chinese enterprise management practices from both academic and practical perspective, extracts the management theory of Chinese characteristics, and represents the efforts to establish and develop Chinese organization and management.
Автор: Ann-Kathrin Veenendaal Название: Toward a Better Understanding of Rule-Breaking Market Behavior ISBN: 3030161064 ISBN-13(EAN): 9783030161064 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.
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