Understanding Consumer Choice, Foxall

Автор: Nicholson
Название: Understanding the Caribbean Enterprise
ISBN: 1349948780 ISBN-13(EAN): 9781349948789
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This engaging book fills a substantial gap in the understanding of Caribbean enterprises, focusing upon FOBs (family-owned businesses) about which, despite accounting for 70% of private sector employment in the region, very little is known. Concentrating on MSMEs which represent the majority of FOBs in the English-speaking Caribbean, the authors compare and contrast their experiences to those in developed countries, focusing in particular on areas such as family business succession, business financing and marketing. Understanding the Caribbean Enterprise provides context-specific lessons from a historical perspective of business and entrepreneurship, which in turn provide an understanding of the current issues facing MSMEs and FOBs in the English-speaking Caribbean.

Автор: Juster Francis Thomas, Juster F. Thomas
Название: Anticipations and Purchases: An Analysis of Consumer Behavior
ISBN: 069162495X ISBN-13(EAN): 9780691624952
Издательство: Wiley
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Цена: 6653.00 р.
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Описание: The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions that use only objective variables obtainable at the same date. The basic objective of the study is improved predictions of changes over time. Originally published in 1964. The Princeton Legacy Library

Автор: Ammi
Название: Global Consumer Behavior
ISBN: 1905209630 ISBN-13(EAN): 9781905209637
Издательство: Wiley
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Цена: 25811.00 р.
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Описание: Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.

Автор: Foxall
Название: Perspectives on Consumer Choice
ISBN: 1137501197 ISBN-13(EAN): 9781137501196
Издательство: Springer
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Цена: 16070.00 р.
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Описание: Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.

Автор: Arthur Asa Berger
Название: Marketing and American Consumer Culture
ISBN: 3319473271 ISBN-13(EAN): 9783319473277
Издательство: Springer
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Цена: 6567.00 р.
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Описание: This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Название: Social Psychology of Consumer Behavior
ISBN: 1138882941 ISBN-13(EAN): 9781138882942
Издательство: Taylor&Francis
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Цена: 8420.00 р.
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Описание: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

Автор: Foxall, Gordon||
Название: Context and Cognition in Consumer Research
ISBN: 1138778206 ISBN-13(EAN): 9781138778207
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Описание: This work pays particular attention to the roles of perception and emotion in accounting for consumers` actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.