Managing Customer Relationships And Building Loyalty, Wirtz Jochen

Автор: Cundari Aldo
Название: Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer
ISBN: 1119092892 ISBN-13(EAN): 9781119092896
Издательство: Wiley
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Цена: 3008.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.

Автор: Brown
Название: The Customer Culture Imperative: A Leader`S Guide To Building A Customer-Centric Culture That Drives Superior Performance
ISBN: 0071821147 ISBN-13(EAN): 9780071821148
Издательство: McGraw-Hill
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Цена: 4460.00 р.
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Описание: Drawing insights from more than 100 businesses to identify seven key factors, this book reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. It gives you the tools to inspire everyone in the company to embrace a customer-centric culture.

Автор: Daffy Chris
Название: Creating Customer Loyalty: Using Customer Experience Management to Deliver Lasting Client Loyalty
ISBN: 0749484306 ISBN-13(EAN): 9780749484309
Издательство: Неизвестно
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Цена: 6838.00 р.
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Описание: Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be rewarded with increased market share, improved sales and enhanced profitability.

Автор: J. Lynch
Название: Customer Loyalty and Success
ISBN: 0333639103 ISBN-13(EAN): 9780333639108
Издательство: Springer
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Цена: 22359.00 р.
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Описание: This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company`s strategy with regard to Marketing, Human Resource Management, Quality and Management of Change.

Автор: Grigsby Mike
Название: Advanced Customer Analytics: Targeting, Valuing and Loyalty Techniques
ISBN: 0749477156 ISBN-13(EAN): 9780749477158
Издательство: Неизвестно
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Цена: 9378.00 р.
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Описание: Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.

Автор: Houcine Akrout, Karine Raies, Arch G. Woodside
Название: New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach
ISBN: 1838670637 ISBN-13(EAN): 9781838670634
Издательство: Emerald
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Цена: 15244.00 р.
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Описание: New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.

Автор: Simon Weiler
Название: Dynamics of Cross-Border Flow-Performance Relationships
ISBN: 3658081538 ISBN-13(EAN): 9783658081539
Издательство: Springer
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Цена: 7836.00 р.
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Описание: Status-Quo of flow-performance research.- Properties of the European mutual fund industry.- Outperformance and performance persistence.- Empiric evidence: Flow-performance characteristics for European equity (UCITS) funds.