Описание: Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time. Decision-makers from leading brands such as Audi, Camper, Aesop, Freitag, Gaggenau, Nike, Nokia, and Starbucks share concepts and strategies that communicate overall brand identity while respecting local specifications. On top of that, a wide range of exceptional examples of contemporary interior design proves that the work of smaller brands and local retailers is as groundbreaking as that of larger global players.
Описание: Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand management. Other elements like brand image, brand perception, brand awareness, brand equity, brand relation, and consumer relation are pivotal for any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private branding strategy, among many others. Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty. This book elucidates the concepts and innovative models around prospective developments with respect to strategic brand management. It studies, analyses and upholds the pillars of brand management and its utmost significance in modern times. Those with an interest in this field would find this book helpful.
Описание: This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs.
Traditional approaches to brand management adopt an organizational perspective--the assumption is that the organization designs, produces and sells the brand, making a promise to customers and delivering on it. However, this view is limited. The power of the Internet to connect people and the desire of consumers to focus on experiences means that the brand is not created by the organization, but rather is co-created through the experiences of consumers, the participation of people in online communities and the sharing of ideas and opinions within networks.
In this new reality, the task of managers is to connect, listen and participate. The focus of brand management is no longer on the organization but on the intersection between the organization and all its stakeholders. This changing environment must lead to a new brand management paradigm, which the authors call the "co-creation perspective."
Written in an accessible style with easy to understand models and international examples, Brand Management looks at how co-created brands create value and how the success of a co-creative approach can be measured. The book outlines the specific leadership approach required to develop a supportive culture--co-creative leaders need to be willing to let go of their brand and allow employees, customers and other stakeholders to help develop it.
Along with the positive outcomes of co-creation come situational challenges that will need to be handled differently within different industries. Co-creating Brands details the adjustments that leaders and organizations will need to make and how these challenges can be overcome.
Описание: Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? You're welcome... this book is for you.
This is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Youtube and more
The key to growing your business on social media is to develop a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or increasing sales. And that's what you'll learn Social Media Marketing For Business 2 in 1.
This book is designed specifically for busy business people like you: clear, concise and packed with expert knowledge to ensure you'll learn something valuable every time you read, even if you can only spare five or ten minutes a day. Focus on one social network at a time or just choose a random page to discover new knowledge to help grow your business
You will learn:
Why Every Business Needs A Social Media Marketing Strategy
The Key Foundations For Every Successful Social Media Marketing Plan
How to create more inbound traffic by just reading this book
How to manage cost
Reduce lead times
Decrease risk
Improve output quality
How to Use Text, Images, Stories, and Live Video to Grab the Attention of your Ideal Customer
And much more
Ready to Kick Start Your Social Media Marketing?
Join over 20,000 people are already using Social Media marketing Collection 2 in 1, to make the most of everything social media has to offer your business. Download now and in no time, start seeing the benefits that a strong social media strategy can deliver.
Автор: Andrea Brandi Название: Andrea Branzi: The Project in the Age of Relativity ISBN: 1945150734 ISBN-13(EAN): 9781945150739 Издательство: Неизвестно Цена: 8959.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Starting from the Radical research to contemporary design, the book collects Andrea Branzi's work about the relationship city-design. The publication begins from the Andrea Branzi's reflection on the relationship civility-design, from the Radical's research on mass-production civilization to the "infinite territories," proposing new territories able to interpret and anticipate the new dynamics of society. In particular, if the first chapters review the historical/critical works of Andrea Branzi and of Radical Movement, the last opens a new parenthesis of research, right now never expressed: the issues ignored by Modernity, like life, death, destiny and the sacred: themes which underline the new drama and the fracture between tragedy and normality, between consumerism and death, between theology and technology, between the silence of reason and the voice of an irrational reality.
Описание: The inimitable Russell Brand brings his trademark humour to the classic children`s tale, in this beautiful edition fully illustrated by the award-winning Children`s Laureate Chris Riddell
Автор: Llewellyn-Williams Phd Michael Название: Brand Mechanics: The Art and Science of Building Brands ISBN: 0615747329 ISBN-13(EAN): 9780615747323 Издательство: Неизвестно Цена: 4302.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A practical step-by-step guide to the art and science of building brands without the fluffy nonsense and BS. As one of the author's clients put it, "Forget the touchy-feely stuff. This is the real deal." This book describes in detail the breakthrough BrandMechanics(R) proprietary FBE(TM) methodology based on a simple step-by-step process for creating a powerful brand strategy and includes many examples, across dozens of market categories, of how to get it right and avoid getting it wrong. For the first time in print, the author reveals the secrets behind the remarkable process that has generated hundreds of thousands of dollars in revenue from clients in the U.S., U.K., Europe, Asia and Canada, including Disney, Toyota/Scion, Visa, AOL, Boston Consulting Group, Miller Brewing, City of San Jose, McDonald's, Hewlett-Packard, Accenture, Tomb Raider/Lara Croft, Mandalay Bay Resort & Casino, Pentax Cameras and many others. Also revealed is the shocking truth about the many high-priced advertising and digital agencies, design studios and consulting firms who charge their clients small fortunes for brand strategy development while regularly outsourcing the work and paying a fraction of what they charge, and often delivering an "immersion" in the brand without actually defining its Essence. This book is a must-read for anyone involved in the marketing and branding business - from Fortune 500 CEOs to students considering a career in the industry.
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they'll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love.
How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands?
In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step, he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial "romance." Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools--such as benefit laddering and word-of-mouth marketing--that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more.
Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved--and the insight and confidence to use them.
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