News for a Mobile-First Consumer, Paula M. Poindexter
Автор: Nicholas Holm Название: Advertising and Consumer Society ISBN: 1137471743 ISBN-13(EAN): 9781137471741 Издательство: Springer Рейтинг: Цена: 5487.00 р. Наличие на складе: Поставка под заказ.
Описание: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.
Автор: Lynge-jorlen, Ane Название: Niche fashion magazines ISBN: 1784531472 ISBN-13(EAN): 9781784531478 Издательство: Bloomsbury Academic Рейтинг: Цена: 19008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The inside story of the glossy fashion magazine
Автор: Scammell Название: Consumer Democracy ISBN: 0521545242 ISBN-13(EAN): 9780521545242 Издательство: Cambridge Academ Рейтинг: Цена: 3960.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to `proper` political discourse and debate about the common good.
Автор: Poindexter, Paula M. Название: News for a mobile-first consumer ISBN: 1433128403 ISBN-13(EAN): 9781433128400 Издательство: Peter Lang Рейтинг: Цена: 9364.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and organizations to innovate with mobile solutions; this new mobile consumer has upended the news media landscape, challenging news organizations and journalists to produce news for consumers who have little resemblance to yesterday's newspaper readers, TV news viewers, and online news consumers.
Based on two national surveys, News for a Mobile-First Consumer introduces a mobile consumer taxonomy comprised of three types of mobile consumers: mobile-first, mobile specialists, and mobile laggards. The demographics of these mobile consumers as well as their relationship to news and social media are explored in depth. Social media as a competitor to and platform for mobile news are also examined, and special attention is devoted to news apps from the perspective of consumers.
News for a Mobile-First Consumer also provides insight about millennials, racial and ethnic minorities, and women, who are at the forefront of the mobile revolution but less engaged with news. To improve mobile journalism and increase news engagement, "Essentials of Mobile Journalism" are proposed.
As the first book to explore news and consumers in the mobile sphere, this book is required reading for scholars and professionals as well as undergraduate and graduate students enrolled in journalism, communication, strategic communications, advertising, media and society, marketing, and technology courses.
Автор: Hill Название: Mobile-First Journalism ISBN: 1138289302 ISBN-13(EAN): 9781138289307 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media publishers produce news for a full range of smart devices - including smartphones, tablets, and watches. Combining theory and practice, Mobile-First Journalism will examine how audiences view, share and engage with journalism on internet connected devices and through social media platforms.
Автор: Scammell Название: Consumer Democracy ISBN: 0521836689 ISBN-13(EAN): 9780521836685 Издательство: Cambridge Academ Рейтинг: Цена: 7603.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to `proper` political discourse and debate about the common good.
Автор: A. Coskun Samli Название: International Consumer Behavior in the 21st Century ISBN: 1493945823 ISBN-13(EAN): 9781493945825 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.
Автор: Blackston, Max Название: Brand love is not enough blackston ISBN: 1138039810 ISBN-13(EAN): 9781138039810 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This trailblazing book introduces the concept of "brands` attitude", filling the gap in our understanding of consumers` brand purchasing and usage behavior. With real consumer data, examples, and cases, it is a must-read for every serious marketer and branding student.
Автор: Hill, Steve (university Of Plymouth) Bradshaw, Professor Of Liturgy Paul (birmingham City University Uk) Название: Mobile first journalism ISBN: 1138289310 ISBN-13(EAN): 9781138289314 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media publishers produce news for a full range of smart devices - including smartphones, tablets, and watches. Combining theory and practice, Mobile-First Journalism will examine how audiences view, share and engage with journalism on internet connected devices and through social media platforms.
Автор: Witkowski Название: A History of American Consumption ISBN: 113893691X ISBN-13(EAN): 9781138936911 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.
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