International Consumer Behavior in the 21st Century, A. Coskun Samli

Автор: Williams Kevin
Название: International Journalism
ISBN: 1412945283 ISBN-13(EAN): 9781412945288
Издательство: Sage Publications
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Цена: 6810.00 р.
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Описание: A concise, engaging analysis of international journalism and foreign correspondence, from the acclaimed author of the bestselling Get Me A Murder A Day! (2009, 2nd Edition). A cutting edge book from a star author in journalism.

Автор: Berend Wierenga; Aad van Tilburg; Klaus G?nter Gru
Название: Agricultural Marketing and Consumer Behavior in a Changing World
ISBN: 0792398564 ISBN-13(EAN): 9780792398561
Издательство: Springer
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Цена: 29209.00 р.
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Описание: This volume describes and interprets changes in the domain of agriculture and food. It takes an interdisciplinary approach to these changes, using concepts and methods developed in general marketing, which are adapted to apply to the particular characteristics of the food and agriculture sector.

Автор: Ammi
Название: Global Consumer Behavior
ISBN: 1905209630 ISBN-13(EAN): 9781905209637
Издательство: Wiley
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Цена: 25811.00 р.
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Описание: Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.

Автор: Hawkins Delbert I
Название: Consumer Behavior: Building Market Strategy
ISBN: 0071315128 ISBN-13(EAN): 9780071315128
Издательство: McGraw-Hill
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Цена: 6486.00 р.
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Описание: Provides students with an understanding of consumer behavior. This title states that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. It integrates theory, strategy-based examples, and application.

Название: Social Psychology of Consumer Behavior
ISBN: 1138882941 ISBN-13(EAN): 9781138882942
Издательство: Taylor&Francis
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Цена: 8420.00 р.
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Описание: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

Автор: Ng, Sharon; Lee, Angela Y.
Название: Handbook of Culture and Consumer Behavior
ISBN: 0199388520 ISBN-13(EAN): 9780199388523
Издательство: Oxford Academ
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Цена: 10771.00 р.
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Описание: In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.