Agricultural Marketing and Consumer Behavior in a Changing World, Berend Wierenga; Aad van Tilburg; Klaus G?nter Gru

Автор: Vercammen
Название: Agricultural Marketing
ISBN: 0415480434 ISBN-13(EAN): 9780415480437
Издательство: Taylor&Francis
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Цена: 29093.00 р.
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Описание: Examines key economic issues in the field of agricultural marketing and price analysis. This book introduces topics via simple presentation of key theory and applications of the theory through the use of mini-case studies and stylized spreadsheet models.

Автор: Jham & Puri
Название: Cases On Consumer-Centric Marketing Management
ISBN: 1466643579 ISBN-13(EAN): 9781466643574
Издательство: Mare Nostrum (Eurospan)
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Цена: 25502.00 р.
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Описание: As marketing strategies remain an essential tool in the success of an organisation or business, the study of consumer-centered behaviour is valuable in the improvement of these strategies.<br><br><em>Cases on Consumer-Centric Marketing Management</em> presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behaviour for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organisation.

Автор: Patricia Rossi; Nina Krey
Название: Marketing Transformation: Marketing Practice in an Ever Changing World
ISBN: 3319687492 ISBN-13(EAN): 9783319687490
Издательство: Springer
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Цена: 27950.00 р.
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Описание: This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.

Автор: Nilabja Ghosh
Название: India`s Agricultural Marketing
ISBN: 8132234952 ISBN-13(EAN): 9788132234951
Издательство: Springer
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Цена: 21661.00 р.
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Описание: ГЇВїВЅ The proposed book provides an assessment of an important yet controversial policy initiated by the Indian government and governments of several other developing countries.

Автор: Arthur Asa Berger
Название: Marketing and American Consumer Culture
ISBN: 3319473271 ISBN-13(EAN): 9783319473277
Издательство: Springer
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Цена: 6567.00 р.
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Описание: This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Автор: Belk Russell
Название: Qualitative Consumer and Marketing Research
ISBN: 0857027670 ISBN-13(EAN): 9780857027672
Издательство: Sage Publications
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Цена: 8712.00 р.
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Описание: Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

Автор: Ng, Sharon; Lee, Angela Y.
Название: Handbook of Culture and Consumer Behavior
ISBN: 0199388520 ISBN-13(EAN): 9780199388523
Издательство: Oxford Academ
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Цена: 10771.00 р.
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Описание: In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.

Автор: Mazzocchi M
Название: Statistics for Marketing and Consumer Research
ISBN: 1412911214 ISBN-13(EAN): 9781412911214
Издательство: Sage Publications
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Цена: 35798.00 р.
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Описание: Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.