Îïèñàíèå: � The proposed book provides an assessment of an important yet controversial policy initiated by the Indian government and governments of several other developing countries.
Àâòîð: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Íàçâàíèå: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 11878.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
Àâòîð: Juma Calestous Íàçâàíèå: The New Harvest: Agricultural Innovation in Africa ISBN: 0190237236 ISBN-13(EAN): 9780190237233 Èçäàòåëüñòâî: Oxford Academ Ðåéòèíã: Öåíà: 4830.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Filled with case studies from within Africa and success stories from developing nations around the world, The New Harvest outlines the policies and institutional changes necessary to promote agricultural innovation across the African continent.
Àâòîð: Lee, Kiefer; Carter, Steve Íàçâàíèå: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Èçäàòåëüñòâî: Oxford Academ Ðåéòèíã: Öåíà: 12829.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Îïèñàíèå: Examines key economic issues in the field of agricultural marketing and price analysis. This book introduces topics via simple presentation of key theory and applications of the theory through the use of mini-case studies and stylized spreadsheet models.
Àâòîð: Walter J. Armbruster; Ronald D. Knutson Íàçâàíèå: US Programs Affecting Food and Agricultural Marketing ISBN: 149390096X ISBN-13(EAN): 9781493900961 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 25853.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: This book identifies the many public sector programs and institutions affecting food and agricultural marketing. It investigates the safety of the food supply, from both domestic and international sources, from farm to consumption.�
Àâòîð: Berend Wierenga; Aad van Tilburg; Klaus G?nter Gru Íàçâàíèå: Agricultural Marketing and Consumer Behavior in a Changing World ISBN: 1461378796 ISBN-13(EAN): 9781461378792 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 20962.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector.
Àâòîð: Saren, Michael Maclaran, Pauline Elliott, Richard Íàçâàíèå: Critical marketing ISBN: 0750680660 ISBN-13(EAN): 9780750680660 Èçäàòåëüñòâî: Taylor&Francis Ðåéòèíã: Öåíà: 7654.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
Îïèñàíèå: This book analyzes the impacts of current and possible future GM crop applications and shows that these technologies can contribute substantially to sustainable agricultural development and food security.
Àâòîð: Berend Wierenga; Aad van Tilburg; Klaus G?nter Gru Íàçâàíèå: Agricultural Marketing and Consumer Behavior in a Changing World ISBN: 0792398564 ISBN-13(EAN): 9780792398561 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 29209.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: This volume describes and interprets changes in the domain of agriculture and food. It takes an interdisciplinary approach to these changes, using concepts and methods developed in general marketing, which are adapted to apply to the particular characteristics of the food and agriculture sector.
Àâòîð: Sereni, Emilio Íàçâàíèå: History of the Italian Agricultural Landscape ISBN: 0691601674 ISBN-13(EAN): 9780691601670 Èçäàòåëüñòâî: Wiley Ðåéòèíã: Öåíà: 9504.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Emilio Sereni`s classic work is now available in an English language edition. History of the Italian Agricultural Landscape is a synthesis of the agricultural history of Italy in its economic, social, and ecological context, from antiquity to the mid-twentieth century. From his perspective in the Italian tradition of cultural Marxism, Sereni guides
