Îïèñàíèå: � The proposed book provides an assessment of an important yet controversial policy initiated by the Indian government and governments of several other developing countries.
Àâòîð: Walter J. Armbruster; Ronald D. Knutson Íàçâàíèå: US Programs Affecting Food and Agricultural Marketing ISBN: 149390096X ISBN-13(EAN): 9781493900961 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 25853.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: This book identifies the many public sector programs and institutions affecting food and agricultural marketing. It investigates the safety of the food supply, from both domestic and international sources, from farm to consumption.�
Àâòîð: Berend Wierenga; Aad van Tilburg; Klaus G?nter Gru Íàçâàíèå: Agricultural Marketing and Consumer Behavior in a Changing World ISBN: 1461378796 ISBN-13(EAN): 9781461378792 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 20962.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector.
Àâòîð: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Íàçâàíèå: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 11878.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
Àâòîð: Saren, Michael Maclaran, Pauline Elliott, Richard Íàçâàíèå: Critical marketing ISBN: 0750680660 ISBN-13(EAN): 9780750680660 Èçäàòåëüñòâî: Taylor&Francis Ðåéòèíã: Öåíà: 7654.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
Àâòîð: Sereni, Emilio Íàçâàíèå: History of the Italian Agricultural Landscape ISBN: 0691601674 ISBN-13(EAN): 9780691601670 Èçäàòåëüñòâî: Wiley Ðåéòèíã: Öåíà: 9504.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Emilio Sereni`s classic work is now available in an English language edition. History of the Italian Agricultural Landscape is a synthesis of the agricultural history of Italy in its economic, social, and ecological context, from antiquity to the mid-twentieth century. From his perspective in the Italian tradition of cultural Marxism, Sereni guides
Îïèñàíèå: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Îïèñàíèå: Examines key economic issues in the field of agricultural marketing and price analysis. This book introduces topics via simple presentation of key theory and applications of the theory through the use of mini-case studies and stylized spreadsheet models.
