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Analyzing Children`s Consumption Behavior: Ethics, Methodologies, and Future Considerations, Jony Haryanto, Luiz Moutinho


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Автор: Jony Haryanto, Luiz Moutinho
Название:  Analyzing Children`s Consumption Behavior: Ethics, Methodologies, and Future Considerations
ISBN: 9781522509936
Издательство: Mare Nostrum (Eurospan)
Классификация:



ISBN-10: 1522509933
Обложка/Формат: Hardcover
Страницы: 225
Вес: 0.73 кг.
Дата издания: 30.10.2016
Серия: Advances in marketing, customer relationship management, and e-services
Язык: English
Иллюстрации: Black & white illustrations
Размер: 188 x 263 x 23
Читательская аудитория: Professional and scholarly
Ключевые слова: Consumerism
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Поставляется из: Англии
Описание: To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. This volume presents a dynamic overview of the best practices for marketing products that target children as consumers and analyses the most effective promotional strategies.


Handbook of Research on Children`s Consumption of Digital Media

Автор: Gulsah Sari
Название: Handbook of Research on Children`s Consumption of Digital Media
ISBN: 1522557334 ISBN-13(EAN): 9781522557333
Издательство: Mare Nostrum (Eurospan)
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Цена: 32848.00 р.
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Описание: One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people’s lives, including children, who are often exposed to media and technology at an early age. Due to this early exposure, children have become targeted consumers for businesses and other organizations that seek to utilize the data they generate.The Handbook of Research on Children's Consumption of Digital Media is a scholarly research publication that examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is geared toward marketing and advertising professionals, consumer researchers, international business strategists, academicians, and upper-level graduate students seeking current research on the transformation of child to consumer.

Digitalizing consumption

Название: Digitalizing consumption
ISBN: 1138124893 ISBN-13(EAN): 9781138124899
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание:

Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are merging with traditional consumption. As a result, we see this whole sphere is itself supported by the new market of digital devices. These "market devices" are significant in that they are not only consumed but are also increasingly used by consumers to consume.

This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital devices, especially in terms of gender, ethics and power relations. Bringing together contributions from international and interdisciplinary scholars, this coherent and insightful collection studies how the shaping of product markets are deeply intertwined and mediated by different market devices.

Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, and particularly the use of market devices in consumers' everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.

Challenging Consumption: Pathways to a More Sustainable Future

Автор: Davies Anna R., Fahy Frances, Rau Henrike
Название: Challenging Consumption: Pathways to a More Sustainable Future
ISBN: 1138646466 ISBN-13(EAN): 9781138646469
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание: Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by a number of disciplinary perspectives, this book is structured around four key themes in sustainable consumption research: Living, Moving, Dwelling and Futures. The collection successfully balances theoretical insights with grounded case studies, on mobility, heating, washing and eating practices, and concludes by exploring future sustainable consumption research pathways and policy recommendations. Theoretical frameworks are advanced throughout the volume, especially in relation to social practice theory, theories of behavioural change and innovative visioning and backcasting methodologies. Thisgroundbreaking book draws on some conceptual approaches which move beyond the responsibility of the individual consumer to take into account wider social, economic and political structures and processes in order to highlight both possibilities for and challenges to sustainable consumption. This approach enables students and policy-makers alike to easily recognise the applicability of social science theories.

Participatory Methodologies to Elevate Children`s Voice and Agency

Автор: Ilene R. Berson, Michael J. Berson, Colette Gray
Название: Participatory Methodologies to Elevate Children`s Voice and Agency
ISBN: 1641135476 ISBN-13(EAN): 9781641135474
Издательство: Mare Nostrum (Eurospan)
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Цена: 14276.00 р.
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Описание: This volume of the Research in Global Child Advocacy Series explores participatory methodologies and tools that involve children in research. Perspectives on the role of children have transitioned from viewing children as objects of research, to children as subjects of research, to acknowledgement of children as competent contributors and agents throughout the inquiry process. Researchers continue to explore approaches that honor the capacity of children, drawing on diverse methodologies to elevate children’s voices and actively engage them in the production of knowledge. Nonetheless, despite these developments, questions over the extent to which children can be free of adult filters and influence merits sustained scholarly attention. The book includes chapters that critically examine methodological approaches that empower children in the research process. Contributions include empirical or practitioner pieces that operate from an empowerment paradigm and demonstrate the agenic capacity of children to contribute their perspectives and voices to our understanding of childhood and children’s lives. The text also features conceptual pieces that challenge existing theoretical frameworks, critique research paradigms, and analyze dilemmas or tensions related to ethics, policy and power relations in the research process.

Participatory Methodologies to Elevate Children`s Voice and Agency

Автор: Ilene R. Berson, Michael J. Berson, Colette Gray
Название: Participatory Methodologies to Elevate Children`s Voice and Agency
ISBN: 1641135468 ISBN-13(EAN): 9781641135467
Издательство: Mare Nostrum (Eurospan)
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Цена: 7623.00 р.
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Описание: Explores participatory methodologies and tools that involve children in research. Perspectives on the role of children have transitioned from viewing children as objects of research, to children as subjects of research, to acknowledgement of children as competent contributors and agents throughout the inquiry process.

Islam, marketing and consumption

Название: Islam, marketing and consumption
ISBN: 0415746949 ISBN-13(EAN): 9780415746946
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, providing critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection will be of interest to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

Understanding Consumer Behavior And Consumption Experience

Автор: Rajagopal & Casta?o
Название: Understanding Consumer Behavior And Consumption Experience
ISBN: 1466675187 ISBN-13(EAN): 9781466675186
Издательство: Mare Nostrum (Eurospan)
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Цена: 27027.00 р.
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Описание: Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company’s accomplishments can quickly become failures.Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.

Stress, affluence and sustainable consumption

Автор: Soler, Cecilia
Название: Stress, affluence and sustainable consumption
ISBN: 1138040754 ISBN-13(EAN): 9781138040755
Издательство: Taylor&Francis
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Цена: 8726.00 р.
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Описание: Even though most of us know that novelty consumption poses a serious threat to an environmentally and socially sustainable future, we continue to do it. Why? This book discusses sustainable consumption from a stress perspective, helping to understand the sustainability related consumption challenges that we face today.

Canonical Authors in Consumption Theory

Название: Canonical Authors in Consumption Theory
ISBN: 1138648965 ISBN-13(EAN): 9781138648968
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание:

Canonical Authors in Consumption Theory is the first work to compile the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by the world's most prominent thought leaders and surveys how the work of historical theorists has influenced and shaped consumption theory, both through history and at the cutting edge of research.

Consumption is at the core of contemporary lifestyles, of political successes and failures and of discussions around sustainability and environmental change. Contemporary consumer culture shapes modern identities, and is the engine of the globalizing capitalist economy. Still, most social theorizations over the last century and a half have addressed production processes rather than consumption processes. This is about to change. Studies of consumption play an increasing role as a topic and a domain of study in marketing, anthropology, sociology and cultural studies.

Currently, there is no single compilation that systematically links scholarly work published by the greatest social thinkers of the last 150 years to the understanding of contemporary consumer society. This book provides a solid framework for understanding the relevance of these canonical authors in social theory to facilitate analysis of consumer culture, and to act as a comprehensive reference point for consumer researchers, doctoral students and practitioners.

A History of American Consumption

Автор: Witkowski
Название: A History of American Consumption
ISBN: 113893691X ISBN-13(EAN): 9781138936911
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.

Motherhoods, markets and consumption

Название: Motherhoods, markets and consumption
ISBN: 1138206105 ISBN-13(EAN): 9781138206106
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Описание: This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.


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