Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics, Anil Kumar, Manoj Kumar Dash, Shrawan Kumar Trivedi, Tapan Kumar Panda
Описание: Examines the latest scholarly research on the application of computational models to improve the quality of engineering design. This volume features extensive coverage of a range of topics from various engineering disciplines, including, but not limited to, soft computing methods, comparative studies, and hybrid approaches.
Автор: Zarantonello Название: The Handbook of Brand Management Scales ISBN: 0415742951 ISBN-13(EAN): 9780415742955 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.
Описание: In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.
Описание: In A World With A Seemingly Infinite Amount Of Content And Scores Of Methods For Consuming That Content, Marketing Communication Today Is About Appealing To Individuals, Person By Person. Effectively Appealing To Customers Requires Delivery Of Brand Experiences Built On Relevance And Recognition Of Context. Just As In Any Conversation, Delivering Relevance In Context Requires Understanding The Person One Is Speaking With And Shared Environment.Wheeler Answers The Biggest Question Facing Digital Marketers Today: "With An Ever Expanding Array Of Digital Touch Points At One'S Disposal, How Does One Deliver Content And Experiences Around One'S Brand That Build Relationships And Drives Results?" The Quick Answer To This Is "Through The Application Of Data And Analytics To Drive Highly Relevant, Contextual Targeted Content And Adaptive Experience", But Since This Answer Is Not As Easy To Achieve As It Is To Say, Architecting Experience Has Been Designed To Help Readers Develop The Understanding Of Marketing Data, Technology And Analytics Required To Make This Happen.
As data holdings get bigger and questions get harder, data scientists and analysts must focus on the systems, the tools and techniques, and the disciplined process to get the correct answer, quickly Whether you work within industry or government, this book will provide you with a foundation to successfully and confidently process large amounts of quantitative data.
Here are just a dozen of the many questions answered within these pages:
What does quantitative analysis of a system really mean?
What is a system?
What are big data and analystics?
How do you know your numbers are good?
What will the future data science environment look like?
How do you determine data provenance?
How do you gather and process information, and then organize, store, and synthesize it?
How does an organization implement data analytics?
Do you really need to think like a Chief Information Officer?
What is the best way to protect data?
What makes a good dashboard?
What is the relationship between eating ice cream and getting attacked by a shark?
The nine chapters in this book are arranged in three parts that address systems concepts in general, tools and techniques, and future trend topics. Systems concepts include contrasting open and closed systems, performing data mining and big data analysis, and gauging data quality. Tools and techniques include analyzing both continuous and discrete data, applying probability basics, and practicing quantitative analysis such as descriptive and inferential statistics. Future trends include leveraging the Internet of Everything, modeling Artificial Intelligence, and establishing a Data Analytics Support Office (DASO).
Many examples are included that were generated using common software, such as Excel, Minitab, Tableau, SAS, and Crystal Ball. While words are good, examples can sometimes be a better teaching tool. For each example included, data files can be found on the companion website. Many of the data sets are tied to the global economy because they use data from shipping ports, air freight hubs, largest cities, and soccer teams. The appendices contain more detailed analysis including the 10 T's for Data Mining, Million Row Data Audit (MRDA) Processes, Analysis of Rainfall, and Simulation Models for Evaluating Traffic Flow.
Название: Mastering market analytics ISBN: 178714836X ISBN-13(EAN): 9781787148369 Издательство: Emerald Рейтинг: Цена: 17683.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.
Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.
Описание: The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.
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