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Media Relations in the 21st Century, Daniel Walsch


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Автор: Daniel Walsch
Название:  Media Relations in the 21st Century
ISBN: 9781634871402
Издательство: Mare Nostrum (Eurospan)
Классификация:

ISBN-10: 1634871405
Обложка/Формат: Paperback
Страницы: 138
Вес: 0.29 кг.
Дата издания: 30.01.2016
Язык: English
Размер: 254 x 203 x 8
Читательская аудитория: Professional & vocational
Ключевые слова: Media studies,Public relations
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Поставляется из: Англии
Описание: Media Relations in the 21st Century explains the evolution of media relations over the past decade. It provides insight into how public relations practitioners can work most effectively with journalists in todays world of economic limitations, social media, and at times, opposing priorities and agendas.The book compares the historical evolution of the two professions individually and as integrated entities. It analyzes the day-to-day workings of the press, both print and electronic, and public relations professionals. It also shares detailed suggestions for how practitioners in each field can encourage the best possible relationship between the two.All this information is examined in the context of how relationships between journalists and public relations practitioners have been in the past, are today, and may need to change in the future especially in the light of technological development and innovation.Filled with analysis and clear recommendations for best professional practices, Media Relations in the 21st Century has been developed for introductory courses in public relations or journalism.
Дополнительное описание: Media studies|Public relations



Elizabeth Taylor: A Private Life for Public Consumption

Автор: Ellis Cashmore
Название: Elizabeth Taylor: A Private Life for Public Consumption
ISBN: 1628920696 ISBN-13(EAN): 9781628920697
Издательство: Bloomsbury Academic
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Цена: 2993.00 р. 4275.00 -30%
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Описание: The first volume to examine the iconic Elizabeth Taylor in this light, Elizabeth Taylor: A Private Life for Public Consumption paints Taylor as the seminal representation of “celebrity.” A figure of enormous charisma and cultural sway, she intrigued a global audience with her marriages and extra-marital improprieties, as well as her extravagant jewelry, her never-ending illnesses, her dependency on alcohol, and her perplexing friendship with Michael Jackson. Despite her continued world-renown, however, most people would be hard-pressed to name even three of her films, though she made over seventy. Ellis Cashmore traces our modern, hyperactive celebrity culture back to a single instant in Taylor’s life: the publicizing of her scandalous affair with Richard Burton by photographer Marcelo Geppetti in 1962, which announced the arrival of a new generation of predatory photojournalists and, along with them, a strange conflation between the public and private lives of celebrities. Taylor’s life and public reception, Cashmore reveals, epitomizes the modern phenomenon of “celebrity.”

Media and society into the 21st century

Автор: Gorman, Lyn Mclean, David
Название: Media and society into the 21st century
ISBN: 1405149353 ISBN-13(EAN): 9781405149358
Издательство: Wiley
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Цена: 5536.00 р.
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Описание: Updated and expanded new edition including coverage of recent media developments and the continued impact of technological change Newly reworked chapters on media, war, international relations, and new media A new "Web 2. 0" section explores the role of blogging, social networking, user-generated content, and search media in media landscape.

Postracial Mystique: Media and Race in the 21st Century

Автор: Squires Catherine R.
Название: Postracial Mystique: Media and Race in the 21st Century
ISBN: 0814770606 ISBN-13(EAN): 9780814770603
Издательство: Wiley EDC
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Цена: 4631.00 р.
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Описание:

Despite claims from
pundits and politicians that we now live in a post-racial America, people seem
to keep finding ways to talk about race—from celebrations of the inauguration
of the first Black president to resurgent debates about police
profiling, race and racism remain salient features of our world. When faced
with fervent anti-immigration sentiments, record incarceration rates of Blacks and
Latinos, and deepening socio-economic disparities, a new question has erupted
in the last decade: What does being post-racial mean?
The Post-Racial Mystique explores
how a variety of media—the news, network television, and online, independent media—debate,
define and deploy the term “post-racial” in their representations of American
politics and society. Using examples from both mainstream and niche media—from prime-time television series to specialty Christian media and audience
interactions on social media—Catherine Squires draws upon a variety of
disciplines including communication studies, sociology, political science, and
cultural studies in order to understand emergent strategies for framing
post-racial America. She reveals the ways in which media texts cast U.S.
history, re-imagine interpersonal relationships, employ statistics, and
inventively redeploy other identity categories in a quest to formulate
different ways of responding to race.

The Global Journalist in the 21st Century

Автор: Weaver
Название: The Global Journalist in the 21st Century
ISBN: 0415885779 ISBN-13(EAN): 9780415885775
Издательство: Taylor&Francis
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Цена: 13014.00 р.
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Описание:

The Global Journalist in the 21st Century systematically assesses the demographics, education, socialization, professional attitudes and working conditions of journalists in various countries around the world. This book updates the original Global Journalist (1998) volume with new data, adding more than a dozen countries, and provides material on comparative research about journalists that will be useful to those interested in doing their own studies.

The editors put together this collection working under the assumption that journalists' backgrounds, working conditions and ideas are related to what is reported (and how it is covered) in the various news media round the world, in spite of societal and organizational constraints, and that this news coverage matters in terms of world public opinion and policies. Outstanding features include:

  • Coverage of 33 nations located around the globe, based on recent surveys conducted among representative samples of local journalists
  • Comprehensive analyses by well-known media scholars from each country
  • A section on comparative studies of journalists
  • An appendix with a collection of survey questions used in various nations to question journalists

As the most comprehensive and reliable source on journalists around the world, The Global Journalist will serve as the primary source for evaluating the state of journalism. As such, it promises to become a standard reference among journalism, media, and communication students and researchers around the world.

Empire of pictures

Автор: Kunkel, Sonke
Название: Empire of pictures
ISBN: 1782388427 ISBN-13(EAN): 9781782388425
Издательство: Berghahn
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Цена: 16988.00 р.
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Описание: In Cold War historiography, the 1960s are often described as a decade of mounting diplomatic tensions and international social unrest. At the same time, they were a period of global media revolution: communication satellites compressed time and space, television spread around the world, and images circulated through print media in expanding ways. Examining how U.S. policymakers exploited these changes, this book offers groundbreaking international research which shows that U.S. power came to depend more and more not on military superiority or economic strength alone, but also on America's ability to create appealing pictures that assured recognition of its global leadership.

Carter G. Woodson: History, the Black Press, and Public Relations

Автор: Morris Burnis R.
Название: Carter G. Woodson: History, the Black Press, and Public Relations
ISBN: 149681407X ISBN-13(EAN): 9781496814074
Издательство: Mare Nostrum (Eurospan)
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Цена: 13794.00 р.
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Описание: This study reveals how historian Carter G. Woodson (1875–1950) used the black press and modern public relations techniques to popularize black history during the first half of the twentieth century. Explanations for Woodson’s success with the modern black history movement usually include his training, deep-rooted principles, and single-minded determination. Often overlooked, however, is Woodson’s skillful use of newspapers in developing and executing a public education campaign built on truth, accuracy, fairness, and education. Burnis R. Morris explains how Woodson attracted mostly favorable news coverage for his history movement due to his deep understanding of the newspapers’ business and editorial models as well as his public relations skills, which helped him merge the interests of the black press with his cause.Woodson’s publicity tactics, combined with access to the audiences granted him by the press, enabled him to drive the black history movement—particularly observance of Negro History Week and fundraising activities. Morris analyzes Woodson’s periodicals, newspaper articles, letters, and other archived documents describing Woodson’s partnership with the black press and his role as a publicist. This rarely explored side of Woodson, who was often called the “Father of Black History,” reintroduces Woodson’s lost image as a leading cultural icon who used his celebrity in multiple roles as an opinion journalist, newsmaker, and publicist of black history to bring veneration to a disrespected subject. During his active professional career, 1915–1950, Woodson merged his interests and the interests of the black newspapers. His cause became their cause.

Empire of Pictures: Global Media and the 1960s Remaking of American Foreign Policy

Автор: Kunkel S.
Название: Empire of Pictures: Global Media and the 1960s Remaking of American Foreign Policy
ISBN: 1789200571 ISBN-13(EAN): 9781789200577
Издательство: Berghahn
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Цена: 4796.00 р.
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Описание:

In Cold War historiography, the 1960s are often described as a decade of mounting diplomatic tensions and international social unrest. At the same time, they were a period of global media revolution: communication satellites compressed time and space, television spread around the world, and images circulated through print media in expanding ways. Examining how U.S. policymakers exploited these changes, this book offers groundbreaking international research which shows that U.S. power came to depend more and more not on military superiority or economic strength alone, but also on America's ability to create appealing pictures that assured recognition of its global leadership.

The Netflix Effect: Technology and Entertainment in the 21st Century

Автор: Kevin McDonald, Daniel Smith-Rowsey
Название: The Netflix Effect: Technology and Entertainment in the 21st Century
ISBN: 1501340182 ISBN-13(EAN): 9781501340185
Издательство: Bloomsbury Academic
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Цена: 5542.00 р.
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Описание: Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO.

This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.

From Jack Johnson to LeBron James: Sports, Media, and the Color Line

Автор: Chris Lamb
Название: From Jack Johnson to LeBron James: Sports, Media, and the Color Line
ISBN: 080327680X ISBN-13(EAN): 9780803276802
Издательство: Mare Nostrum (Eurospan)
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Цена: 4389.00 р.
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Описание:

The campaign for racial equality in sports has both reflected and affected the campaign for racial equality in the United States. Some of the most significant and publicized stories in this campaign in the twentieth century have happened in sports, including, of course, Jackie Robinson in baseball; Jesse Owens, Tommie Smith, and John Carlos in track; Arthur Ashe in tennis; and Jack Johnson, Joe Louis, and Muhammad Ali in boxing. Long after the full integration of college and professional athletics, race continues to play a major role in sports. Not long ago, sportswriters and sportscasters ignored racial issues. They now contribute to the public’s evolving racial attitudes on issues both on and off the field, ranging from integration to self-determination to masculinity.

From Jack Johnson to LeBron James examines the intersection of sports, race, and the media in the twentieth century and beyond. The essays are linked by a number of questions, including: How did the black and white media differ in content and context in their reporting of these stories? How did the media acknowledge race in their stories? Did the media recognize these stories as historically significant? Considering how media coverage has evolved over the years, the essays begin with the racially charged reporting of Jack Johnson’s reign as heavyweight champion and carry up to the present, covering the media narratives surrounding the Michael Vick dogfighting case in a supposedly post-racial era and the media’s handling of LeBron James’s announcement to leave Cleveland for Miami.

Monster Culture in the 21st Century: A Reader

Автор: Marina Levina, Diem-My T. Bui
Название: Monster Culture in the 21st Century: A Reader
ISBN: 1441178392 ISBN-13(EAN): 9781441178398
Издательство: Bloomsbury Academic
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Цена: 6018.00 р.
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Описание: In the past decade, our rapidly changing world faced terrorism, global epidemics, economic and social strife, new communication technologies, immigration, and climate change to name a few. These fears and tensions reflect an evermore-interconnected global environment where increased mobility of people, technologies, and disease have produced great social, political, and economical uncertainty. The essays in this collection examine how monstrosity has been used to manage these rising fears and tensions. Analyzing popular films and televisions shows, such as True Blood, Twilight, Paranormal Activity, District 9, Battlestar Galactica, and Avatar, it argues that monstrous narratives of the past decade have become omnipresent specifically because they represent collective social anxieties over resisting and embracing change in the 21st century. The first comprehensive text that uses monstrosity not just as a metaphor for change, but rather a necessary condition through which change is lived and experienced in the 21st century, this approach introduces a different perspective toward the study of monstrosity in culture.

Cable Guys: Television and Masculinities in the 21st Century

Автор: Lotz Amanda D.
Название: Cable Guys: Television and Masculinities in the 21st Century
ISBN: 1479800481 ISBN-13(EAN): 9781479800483
Издательство: Wiley EDC
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Цена: 4631.00 р.
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Описание:

The emergence of "male-centered serials" such as The Shield, Rescue Me, and Sons Of Anarchy and the challenges these characters face in negotiating modern masculinities. From the meth-dealing but devoted family man Walter White of AMC’s Breaking Bad, to the part-time basketball coach, part-time gigolo Ray Drecker of HBO’s Hung, depictions of male characters perplexed by societal expectations of men and anxious about changing American masculinity have become standard across the television landscape. Engaging with a wide variety of shows, including The League, Dexter, and Nip/Tuck, among many others, Amanda D. Lotz identifies the gradual incorporation of second-wave feminism into prevailing gender norms as the catalyst for the contested masculinities on display in contemporary cable dramas.
Examining the emergence of “male-centered serials” such as The Shield, Rescue Me, and Sons of Anarchy and the challenges these characters face in negotiating modern masculinities, Lotz analyzes how these shows combine feminist approaches to fatherhood and marriage with more traditional constructions of masculine identity that emphasize men’s role as providers. She explores the dynamics of close male friendships both in groups, as in Entourage and Men of a Certain Age, wherein characters test the boundaries between the homosocial and homosexual in their relationships with each other, and in the dyadic intimacy depicted in Boston Legal and Scrubs. Cable Guys provides a much needed look into the under-considered subject of how constructions of masculinity continue to evolve on television.

Washington DC Media Corps in the 21st Century

Автор: Hellmuller Lea
Название: Washington DC Media Corps in the 21st Century
ISBN: 1137398590 ISBN-13(EAN): 9781137398598
Издательство: Springer
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Цена: 10760.00 р.
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Описание: The book provides a fresh perspective on the shifting media landscape within Washington DC, re-evaluating journalist-source relationships, the power dynamic within the media corps, and the ways in which technology have changed the description of DC political news - detailing the ways in which media relationships are changing within Washington DC.


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