Описание: The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.
Автор: Sybille Kr?mer, Christina Ljungberg Название: Thinking with Diagrams: The Semiotic Basis of Human Cognition ISBN: 1501511696 ISBN-13(EAN): 9781501511691 Издательство: Walter de Gruyter Цена: 18586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Diagrammatic reasoning is crucial for human cognition. It is hard to think of any forms of science or knowledge without the "intermediary world" of diagrams and diagrammatic representation in thought experiments and/or processes, manifested in forms as divers as notes, tables, schemata, graphs, drawings and maps. Despite their phenomenological and structural-functional differences, these forms of representation share a number of important attributes and epistemic functions. Combining aspects of linguistic and pictorial symbolism, diagrams go beyond the traditional distinction between language and image. They do not only represent, yet intervene in what is represented. Their spatiality, materiality and operativity establish a dynamic tool to exteriorize thinking, thus contributing to the idea of the extended mind. They foster imagination and problem solving, facilitate orientation in knowledge spaces and the discovery of unsuspected relationships. How can the diagrammatic nature of cognitive and knowledge practices be theorized historically as well as systematically? This is what this volume explores by investigating the semiotic dimension of diagrams as to knowledge, information and reasoning, e.g., the 'thing-ness' of diagrams in the history of art, the range of diagrammatic reasoning in logic, mathematics, philosophy and the sciences in general, including the knowledge function of maps.
Автор: Dinda L. Gorlee Название: Wittgenstein in Translation: Exploring Semiotic Signatures ISBN: 1614511446 ISBN-13(EAN): 9781614511441 Издательство: Walter de Gruyter Рейтинг: Цена: 24165.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The volume reveals the depths of Wittgenstein`s soul-searching writings - his "new" philosophy - by concentrating on fragments in ordinary language and using few technical terms.
Despite the growing interest in various translation activities, there is still a potentially vast area of research. The statement may be true for opera surtitling, which was introduced in the nineteen eighties and has been used in opera companies worldwide ever since. This book aims to offer a theoretical framework for opera surtitling, based on several factors, including the semiotics of opera, relevance theory, or fundamental rules of audiovisual translation. The author provides a more illuminating insight by means of practical research into surtitling in Poland, which proves that surtitling is not as simple a task as it may seem, demanding a multimodal and multifaceted analysis of an audiovisual complex and requiring a constant struggle to guarantee optimal relevance of the surtitled performance.
Описание: Semiotics - the study of the general principles of signs and sign systems – is crucial to an understanding of human nature, both social and psychological. The sign systems that we use for interaction with other living beings determine our potential for thought and social action, and language is central among them. It is the implicit claim of this two-volume work that linguistics has something very specific to give to semiotics, and many would further claim that relational network models of language in particular, i.e. systematic and stratificational linguistics, have a fundamental contribution to make.
Описание: Semiotics - the study of the general principles of signs and sign systems – is crucial to an understanding of human nature, both social and psychological. The sign systems that we use for interaction with other living beings determine our potential for thought and social action, and language is central among them. It is the implicit claim of this two-volume work that linguistics has something very specific to give to semiotics, and many would further claim that relational network models of language in particular, i.e. systematic and stratificational linguistics, have a fundamental contribution to make.
The authors outline the topic of visuality in the 21st century in a trans- and interdisciplinary theoretical frame from philosophy through communication theory, rhetoric and linguistics to pedagogy. As some scholars of visual communication state, there is a significant link between the downgrading of visual sense making and a dominantly linguistic view of cognition. According to the concept of linguistic turn, everything has its meaning because we attribute meaning to it through language. Our entire world is set in language, and language is the model of human activities. This volume questions the approach in the imagery debate.
Автор: Atkinson Название: Semiotic Analysis and Public Policy ISBN: 0815383479 ISBN-13(EAN): 9780815383475 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Rooted deep in the literature on both public policy and semiotics, Christopher L. Atkinson evaluates several key areas of public policy that are heavily dependent on narrative, naming, sign, and branding to create meaning.
Автор: Kiewe & Houck Название: The Effects Of Rhetoric And The Rhetoric Of Effects ISBN: 1611174554 ISBN-13(EAN): 9781611174557 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 8777.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Effects of Rhetoric and the Rhetoric of Effects tackles one of the thorniest and longest-standing issues in the discipline of rhetoric�the issue of effects. While the field�s founders valued the assessment of a speech�s effects, later scholars moved away from it, privileging textual analysis, symbols, and meaning. Though situated and strategic oral rhetoric is created for instrumental ends, its study has been limited in recent decades. Editors Amos Kiewe and Davis W. Houck seek to resurrect the study of effects and consider it as the cornerstone of the rhetorical critic�s enterprise�what rhetoric actually does. In 1925, when Herbert Wichelns essentially created the field of rhetorical criticism, he founded it on the cornerstone of effect: what did oral rhetoric do to an observable audience? Wichelns�s founding statement held sway for decades, even as rhetorical critics struggled doggedly to determine �causes� to rhetoric�s effects. As the speech discipline matured and cast off the ghost of Aristotelian criticism and its seeming obsession with effect, critics eventually adopted the study of symbol systems as a guiding thematic. That thematic, while enormously productive, never resolved larger questions of what these symbol systems might be doing�beyond their incipient meaning. In this volume scholars across several subfields of rhetorical criticism return to the study of effect in a world impossibly different from pre�World War II era scholarship. With the rhetorical revolution and the linguistic turn across the humanities and social sciences, effects can and should be reconceptualized to engage the myriad ways that rhetoric matters to audiences�whether in the form of listening to a speech or reading an online script for a documentary. Rhetoricians have always known that rhetoric matters; this volume asks how and how we might demonstrate that.
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