Описание: Here s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: .The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. .The importance of using brands and brand identity to help you establish your library s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. .Marketing tools: oDigital publications, oSocial media, oVisual and print marketing materials, oPersonal interactions oEvents you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn t, and we share best concise case studies from all types of academic and special libraries."
Автор: Janneka Guise Название: Succession Planning in Canadian Academic Libraries ISBN: 0081001460 ISBN-13(EAN): 9780081001462 Издательство: Elsevier Science Рейтинг: Цена: 9262.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Succession Planning in Canadian Academic Libraries explores the current Canadian academic library environment, and the need for succession planning in that environment. The literature review demonstrates the lack of reported succession planning activities in Canadian academic libraries. Site visits and in-depth interviews with professional librarians at six libraries across Canada highlight best practices and barriers to succession planning. These best practices and barriers are addressed in individual chapters, with tips and strategies for library leaders.
Описание: This book will help public library administrators, managers, and board members to better plan, strategize, and understand their communities, enabling public libraries to become dynamic, proactive institutions.
Автор: Edward Iglesias Название: Library Technology Funding, Planning, and Deployment ISBN: 1522517359 ISBN-13(EAN): 9781522517351 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 22592.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents the latest research on the best methods of the purchase and implementation of various technology systems by libraries. Featuring extensive coverage across a range of relevant perspectives and topics, such as library systems management, Open Source software, and budget constraints, this book is designed for academics, researchers, practitioners and librarians.
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