Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook, Higginbottom Patricia, Gordon Valerie
Автор: Burnett, John J. Название: Nonprofit marketing best practices ISBN: 047179189X ISBN-13(EAN): 9780471791898 Издательство: Wiley Рейтинг: Цена: 5384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introducing services marketing as the foundation for nonprofit marketing planning, this book addresses vital issues including: how to market intangibles; defining services and service products; the unique characteristics of service products; the marketing related needs and wants of nonprofits; and best practices marketing strategies and tactics.
Автор: Dougherty, John Gray, Christopher Название: Sales & operations planning - best practices ISBN: 1412200660 ISBN-13(EAN): 9781412200660 Издательство: Sage Publications Рейтинг: Цена: 6970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Within this book, you'll be able to "go inside" a baker's dozen companies and learn how they use Sales & Operations Planning to run their businesses better. You'll meet large companies and smaller ones, household names and names not widely known, companies whose products you use and companies whose products you've never heard of. You'll also hear from the consultant who helped them implement S&OP.
The Best Practices Companies are:
Agfa Amcor Cast-Fab Coca-Cola Midi Danfoss Eclipse Eli Lilly EMS Interbake Foods Norse Dairy Products Pyosa The Scotts Company Unicorn Medical
Learn:
What is this thing called S&OP and why do successful companies use it? What's involved, what are the steps, and how does it work?
Where does S&OP work? With which kinds of products? With which kinds of customers? Does it help with the New Product Development and Design process?
How are the demand and supply plans for the detailed product mix managed in a way that is consistent with the volume plans from S&OP?
Is S&OP really needed in a company using Continuous Improvement methods like Lean Manufacturing or TQM/6 Sigma?
How does S&OP work with Supply Chain Management: outside the company, with customers, and with suppliers?
In what size company does S&OP work best? How does it work in privately-held companies, global companies and companies using a matrix organization structure? Does S&OP survive ownership or organization changes?
How can a company be sure that its financial plans match its operational plans?
Автор: Helmick Samantha C. Название: Mobile Social Marketing in Libraries ISBN: 1442243805 ISBN-13(EAN): 9781442243804 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 18797.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Learn how to encourage library patrons to create their own content and tag it with the library`s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library.
Автор: Lackie Robert J., Wood M. Sandra Название: Creative Library Marketing and Publicity: Best Practices ISBN: 1442254203 ISBN-13(EAN): 9781442254206 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 20064.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.
Описание: This volume analyses the positive effects that tourism generates on resident`s quality of life, and how this influences tourists` quality of life as they enjoy an enriching experience in the destination they visit.
Описание: This book provides strategic insights drawn from librarians who are meeting the challenge of digital scholarship, utilizing the latest technologies and creating new knowledge in partnership with researchers, scholars, colleagues and students.
Автор: Alman Susan W., Swanson Sara Название: Crash Course in Marketing for Libraries ISBN: 1610698703 ISBN-13(EAN): 9781610698702 Издательство: Bloomsbury Цена: 5792.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.
Автор: Helmick Samantha C. Название: Mobile Social Marketing in Libraries ISBN: 1442243813 ISBN-13(EAN): 9781442243811 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 10138.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Learn how to encourage library patrons to create their own content and tag it with the library`s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library.
Описание: A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn`t poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F.
Автор: Janneka Guise Название: Succession Planning in Canadian Academic Libraries ISBN: 0081001460 ISBN-13(EAN): 9780081001462 Издательство: Elsevier Science Рейтинг: Цена: 9262.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Succession Planning in Canadian Academic Libraries explores the current Canadian academic library environment, and the need for succession planning in that environment. The literature review demonstrates the lack of reported succession planning activities in Canadian academic libraries. Site visits and in-depth interviews with professional librarians at six libraries across Canada highlight best practices and barriers to succession planning. These best practices and barriers are addressed in individual chapters, with tips and strategies for library leaders.
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