Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Monaghan Название: Challenging Myths of Masculinity ISBN: 1409435008 ISBN-13(EAN): 9781409435006 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on extensive field research conducted in North America and Britain over a twenty year period, this book challenges masculine myth making. Mindful of a rich sociological tradition that seeks to understand the social world as lived and experienced.
Автор: Monaghan Название: Challenging Myths of Masculinity ISBN: 1138252360 ISBN-13(EAN): 9781138252363 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Many myths surround male bodies and associated bodywork, especially when such bodywork is labelled culturally or socially atypical or 'problematic'. Bodybuilding, for example, has been explained in terms of gender inadequacy and an 'Adonis complex' akin to reverse anorexia, while men electing to undergo aesthetic cosmetic surgery are deemed 'too concerned' about their appearance and thus woman-like. Myths also discredit men and boys who do not engage in appropriate bodywork when this is expected. For instance, amidst public health concerns surrounding a so-called 'obesity epidemic', men and boys who resist physical activity and/or attempts to promote a 'healthy weight' are deemed ignorant, apathetic and in need of correction. Drawing on extensive field research conducted in North America and Britain over a twenty year period, this book challenges such masculine myth making. Mindful of a rich sociological tradition that seeks to understand the social world as lived and experienced, the authors provide insights that are likely to challenge common perceptions of various groups of men and boys, their diverse physical cultures, shared ways of being and identities. Presenting empirically grounded understandings of diverse bodily practices and discourses including bodybuilding, cosmetic surgery, dieting and nightclub security, Challenging Myths of Masculinity will appeal to scholars of sociology, geography and cultural studies, with interests in gender, embodiment and masculinities.
Автор: Deane Bradley Название: Masculinity and the New Imperialism ISBN: 1107692474 ISBN-13(EAN): 9781107692473 Издательство: Cambridge Academ Рейтинг: Цена: 5069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bradley Deane explores popular literature of the late Victorian and Edwardian eras to reveal how imperial politics reshaped ideals of manliness. Deane`s analysis of texts, by writers including Kipling, Conrad and Conan Doyle, also reveals how these new ideals reinforced and propagated the politics of the New Imperialism.
Автор: Duriesmith, David (university Of Melbourne, Australia) Название: Masculinity and new war - duriesmit ISBN: 0367221497 ISBN-13(EAN): 9780367221492 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book advances the claims of IR scholars that the social construction of masculinities is key to resolving the scourges of militarism, sexual violence and international insecurity.
Hercules and the King of Portugal investigates how representations of masculinity figure in the fashioning of Spanish national identity, scrutinizing ways that gender performances of two early modern male icons—Hercules and King Sebastian—are structured to express enduring nationhood. The classical hero Hercules features prominently in Hispanic foundational fictions and became intimately associated with the Hapsburg monarchy in the early sixteenth century. King Sebastian of Portugal (1554–78), both during his lifetime and after his violent death, has been inserted into his own land’s charter myth, even as competing interests have adapted his narratives to promote Spanish power.
The hybrid oral and written genre of poetic Spanish theater, as purveyor and shaper of myth, was well situated to stage and resolve dilemmas relating both to lineage determined by birth and performance of masculinity, in ways that would ideally uphold hierarchy. Dian Fox’s ideological analysis exposes how the two icons are subject to political manipulations in seventeenth-century Spanish theater and other media. Fox finds that officially sanctioned and sometimes popularly produced narratives are undercut by dynamic social and gendered processes: “Hercules” and “Sebastian” slip outside normative discourses and spaces to enact nonnormative behaviors and unreproductive masculinities.
Описание: The twenty-first century has seen the emergence of a new style of man: the metrosexual. Overwhelmingly straight, white, and wealthy, these impeccably coiffed urban professionals spend big money on everything from facials to pedicures, all part of a multi-billion-dollar male grooming industry. Yet as this innovative study reveals, even as the industry encourages men to invest more in their appearance, it still relies on women to do much of the work. Styling Masculinity investigates how men's beauty salons have persuaded their clientele to regard them as masculine spaces. To answer this question, sociologist Kristen Barber goes inside Adonis and The Executive, two upscale men's salons in Southern California. Conducting detailed observations and extensive interviews with both customers and employees, she shows how female salon workers not only perform the physical labor of snipping, tweezing, waxing, and exfoliating, but also perform the emotional labor of pampering their clients and pumping up their masculine egos. Letting salon employees tell their own stories, Barber not only documents occasions when these workers are objectified and demeaned, but also explores how their jobs allow for creativity and confer a degree of professional dignity. In the process, she traces the vast network of economic and social relations that undergird the burgeoning male beauty industry.
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Описание: An avalanche of recent newspapers, weekly newsmagazines, scholarly journals, and academic books has helped to spark a heated debate by publishing warnings of a “boy crisis” in which male students at all academic levels have begun falling behind their female peers. In<em> Learning the Hard Way</em>, Edward W. Morris explores and analyses detailed ethnographic data on this purported gender gap between boys and girls in educational achievement at two low-income high schools—one rural and predominantly white, the other urban and mostly African American. Crucial questions arose from his study of gender at these two schools. Why did boys tend to show less interest in and more defiance toward school? Why did girls significantly outperform boys at both schools? Why did people at the schools still describe boys as especially “smart”?<br><br>Morris examines these questions and, in the process, illuminates connections of gender to race, class, and place. This book is not simply about the educational troubles of boys, but the troubled and complex experience of gender in school. It reveals how particular race, class, and geographical experiences shape masculinity and femininity in ways that affect academic performance. His findings add a new perspective to the “gender gap” in achievement.
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