Creating Images and the Psychology of Marketing Communication, Lynn R. Kahle, Chung-Hyun Kim
Автор: Settle Jaime E. Название: Frenemies ISBN: 1108472532 ISBN-13(EAN): 9781108472531 Издательство: Cambridge Academ Рейтинг: Цена: 5542.00 р. Наличие на складе: Поставка под заказ.
Описание: Using Facebook makes Americans psychologically polarized: negatively judging and stereotyping those people with whom they disagree about politics. The book is for graduates in political science, sociology, social psychology, and mass communication, as well as Americans who want to understand why they are repelled by politics today.
Автор: Crosnoe Название: Debating Early Child Care ISBN: 1107093295 ISBN-13(EAN): 9781107093294 Издательство: Cambridge Academ Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How can parents accurately understand the ways that child care affects children if the media translation of research goes awry? By examining this translation process, this book seeks to help scientists, journalists, and policymakers have a real impact on society, and assist parents in making informed decisions for their children.
Название: Social Media in Medicine ISBN: 113866538X ISBN-13(EAN): 9781138665385 Издательство: Taylor&Francis Рейтинг: Цена: 13779.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The use of social media around the world has exploded in recent years, with the number of monthly active users of Facebook and Twitter estimated to be one billion and one quarter billion, respectively. Physicians and medical trainees are among the users of social media, raising questions of how Facebook, Twitter, and other novel online tools may best be harnessed to further medical research, patient care, and educational pursuits. Because social media enables an immediate exchange of information and ideas around shared areas of interest, it has fostered communication and collaboration among a global network of researchers, clinicians, patients, and learners. Social Media in Medicine reviews a range of topics, from research ethics to medical education, and includes personal reflections by clinicians and learners that represent diverse opinions about the role of social media in medicine. The book is relevant to all healthcare stakeholders and will hopefully encourage ideas and questions to generate more research into the use of social media in medical research, patient care, and education. This book was originally published as a special issue of the International Review of Psychiatry.
Автор: Fearn-Banks Kathleen Название: Crisis Communications ISBN: 1138923745 ISBN-13(EAN): 9781138923744 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.
The fifth edition of Crisis Communications includes updated cases that provide wider coverage of international crises and media technologies. It includes a new section on social media in crisis communication scenarios and includes additional comments from social media experts throughout various chapters. New case studies include "Police Departments and Community Trust," "The Oso Mudslide in Washington," "School Shootings: Communications To and For Children," and two additional international case studies - "Ebola Strikes Liberia: Firestone Strikes Ebola" and "Nut Rage and Korean Airlines." Previous case studies no longer in this edition can be found on the book's companion website, which also includes the Instructor's Manual with exercises in crisis responses, guidelines for crisis manual preparation, and other teaching tools: www.routledge.com/cw/fearn-banks.
Looking at both classic and modern cases in real-world situations, Crisis Communications provides students with real-world perspectives and insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses.
Also available for use with this text is the Student Workbook to AccompanyCrisis Communications, providing additional discussion questions, activities, key terms, case exercises, and further content for each chapter.
Автор: Harris Название: A Cognitive Psychology of Mass Communication ISBN: 0415537053 ISBN-13(EAN): 9780415537056 Издательство: Taylor&Francis Рейтинг: Цена: 7392.00 р. Наличие на складе: Поставка под заказ.
Описание: First Published in 2014. Routledge is an imprint of Taylor & Francis, an informa company.
Автор: Allen Название: The Cambridge Handbook of Meeting Science ISBN: 1107067189 ISBN-13(EAN): 9781107067189 Издательство: Cambridge Academ Рейтинг: Цена: 28987.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: More than just a tool for increasing individual and organizational effectiveness, meetings provide a window into the very essence of organizations and employees` experiences with the organization. The first volume to analyze meeting science, this Handbook serves scholars across a variety of disciplines who seek to understand and improve meetings.
Название: Social Communication ISBN: 1138006173 ISBN-13(EAN): 9781138006171 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The principal processes involved in language production and communication are explored in depth, and their effects on all main social psychological phenomena revealed.
Описание: This collection offers a broad examination of technical communication as a discipline and a profession, and provides insights on its future directions. Intended for students, scholars, and practitioners in technical communication and education.
Автор: Penman Robyn Название: Reconstructing Communicating: Looking to a Future ISBN: 1138984752 ISBN-13(EAN): 9781138984752 Издательство: Taylor&Francis Рейтинг: Цена: 3673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume is an innovative and potentially controversial consideration of the communication discipline and an examination of its future. Its primary readers will be scholars and students in organizational communication, public relations, and theory.
Автор: Richmond Virginia P., McCroskey James C. Название: Power in the Classroom: Communication, Control, and Concern ISBN: 1138979163 ISBN-13(EAN): 9781138979161 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the belief that power is something that is negotiated by participants in the instructional process and with the goal of understanding how communication and power interact, this book looks at power and instruction in many different ways. Drawing from the lessons of the social sciences generally, it examines research that has been conducted by instructional communication specialists, looks at newer approaches to power, presents a status report on what is now known, and points to the divergent directions that offer opportunities for future scholarship.
Автор: S Shyam Sundar Название: The Handbook of the Psychology of Communication Technology ISBN: 1118413369 ISBN-13(EAN): 9781118413364 Издательство: Wiley Рейтинг: Цена: 27554.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions.
Автор: Allen Название: The Cambridge Handbook of Meeting Science ISBN: 1107646944 ISBN-13(EAN): 9781107646940 Издательство: Cambridge Academ Рейтинг: Цена: 9662.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: More than just a tool for increasing individual and organizational effectiveness, meetings provide a window into the very essence of organizations and employees` experiences with the organization. The first volume to analyze meeting science, this Handbook serves scholars across a variety of disciplines who seek to understand and improve meetings.
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