The Effects on Credibility Attraction and Attitude of Reward and Distraction Through Violations of Personal Space Expectations, Stacks Don
Автор: Natasha Pulley Название: The Bedlam Stacks ISBN: 140887847X ISBN-13(EAN): 9781408878477 Издательство: Bloomsbury Рейтинг: Цена: 1484.00 р. Наличие на складе: Есть (1 шт.) Описание: SHORTLISTED FOR THE ROYAL SOCIETY OF LITERATURE'S ENCORE AWARD 2018LONGLISTED FOR THE WALTER SCOTT PRIZE 2018'A sheer fantastical delight' The Times'Epic' New York Times'An immense treat' Observer Books of the Year'A fast-paced adventure story' i 'Magical' Sunday ExpressIn uncharted Peru, the holy town of Bedlam stands at the edge of a mysterious forest. Deep within are cinchona trees, whose bark yields the only known treatment for malaria. In 1859, across the Pacific, India is ravaged by the disease.
In desperation, the India Office dispatches the injured expeditionary Merrick Tremayne to Bedlam, under orders to return with cinchona cuttings. But there he meets Raphael, an enigmatic priest who is the key to a secret which will prove more valuable than they could ever have imagined.
Описание: Abstract: Study of nonverbal persuasion effrects Dissertation Discovery Company and University of Florida are dedicated to making scholarly works more discoverable and accessible throughout the world. This dissertation, "The Effects on Credibility Attraction and Attitude of Reward and Distraction Through Violations of Personal Space Expectations" by Don Winslow Stacks, was obtained from University of Florida and is being sold with permission from the author. A digital copy of this work may also be found in the university's institutional repository, IR@UF. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation.
Описание: Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Описание: An organization can have a high number of «likes» on its Facebook page and lots of «followers» on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization’s effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of «likes» and the number of «followers» to predict an organization’s «success» even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies’ social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company’s social media activities are significantly associated with its business performance.
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