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The Customer of the Future: 10 Guiding Principles for Winning Tomorrow`s Business, Morgan Blake


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Автор: Morgan Blake
Название:  The Customer of the Future: 10 Guiding Principles for Winning Tomorrow`s Business
ISBN: 9781400213634
Издательство: McGraw-Hill
Классификация:


ISBN-10: 1400213630
Обложка/Формат: Hardcover
Страницы: 224
Вес: 0.36 кг.
Дата издания: 29.10.2019
Язык: English
Размер: 160 x 236 x 27
Читательская аудитория: General (us: trade)
Подзаголовок: 10 guiding principles for winning tomorrow`s business
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Поставляется из: Англии
Описание: Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective, to keep up with the demands of the customer of the future.


The 5 Principles of IT Customer Service Success

Автор: Crawley Don R.
Название: The 5 Principles of IT Customer Service Success
ISBN: 0983660778 ISBN-13(EAN): 9780983660774
Издательство: Неизвестно
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Цена: 1378.00 р.
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Описание: Steeds meer mensen ondervinden dat projectmanagement in een transitie terecht is gekomen. Van oudsher bekende en op zichzelf goede methoden en technieken zijn tegen hun grenzen aangelopen. Nieuwe inzichten en aanpakken winnen terrein. Geen wonder dat ook de inhoud en het nut van bestaande instituties op het gebied van projectmanagement, zoals vak- en certificeringsorganisaties meer en meer ter discussie worden gesteld. Ervaren projectmanagers beschouwen de uitgedijde methoden en technieken en de strakke certificeringen steeds meer als een keurslijf in plaats van als nuttige hulpmiddelen.Niet alleen projectmanagers hebben er last van. Ook lijnmanagers van grote organisaties kampen met het probleem. Velen zien om zich heen dat projecten niet naar wens verlopen, terwijl medewerkers toch volgens de voorgeschreven opgelegde procedures lijken te handelen. Het is alsof managers en medewerkers hun gezonde verstand thuislaten en procedures laten regeren over hun professionele handelen zonder oog te hebben voor de gevolgen ervan. Daarnaast zien we dat in de praktijk nieuwe aanpakken gretig worden omarmd als de heilige graal, zonder rekening te houden met de enorme omslag die dat betekent, niet alleen voor de directbetrokkenen maar zelfs voor de hele organisatie. Het risico is niet denkbeeldig dat de introductie van de nieuwe aanpak het werken in projecten verder bemoeilijkt en dat we zo het kind met het badwater weggooien.Transitie van projectmanagement betekent ook transitie voor de projectmanager. Daarom vonden we het hoog tijd een boek te schrijven voor deze projectmanager in transitie dat een nieuwe richting voor het vak aangeeft. In dit boek verkennen of beschrijven we een aantal belangrijke aspecten van die transitie. Zes auteurs hebben ieder een of meer hoofdstukken voor hun rekening genomen.Het eerste hoofdstuk analyseert de oorsprong van de begrippen `project` en `projectmanagement` en maakt duidelijk dat de huidige visies op het vak een doodlopende weg in dreigen te slaan. Het vervolghoofdstuk brengt een aantal stromingen in de projectmanagementwereld tot anno 2017 in beeld en slaat een brug tussen de projecten en organisaties.Hoofdstuk 3 stelt dat projectmanagementmethoden en projectmanagers ten onrechte zo veel mogelijk emoties en irrationaliteit negeren. We kunnen maar beter onder ogen zien dat ze een onlosmakelijk aspect zijn van ieder project en leren daarmee om te gaan.Een apart hoofdstuk wordt gewijd aan wicked vraagstukken, een type opgave dat kenmerken van volstrekte onvoorspelbaarheid vertoont en toch aan de orde van dag is. De bestaande projectmanagementmethoden bieden hierbij weinig houvast. Maar welke aanpak werkt dan wel?In het hoofdstuk over competenties en competentieontwikkeling staat de competentie-ontwikkeling van de projectmanager, zijn waarden en drijfveren centraal. Wat zijn competenties, competentie-frameworks en welke zijn belangrijk voor mij als projectmanager? Hoe kan de projectmanager de steeds belangrijker wordende gedragscompetenties ontwikkelen? In hoeverre kan de veel gebruikte ICB 4 van IPMA daarbij helpen?In het laatste hoofdstuk wordt een aantal scenario`s beschreven voor de mogelijke ontwikkeling van de professie, gebaseerd op een aantal trends. De trends zijn door de auteurs van dit boek geselecteerd mede op basis van soms verrassende gezichtspunten van ervaren collega`s uit het veld.Door het boek heen staan inspirerende verhalen die zijn opgetekend uit de mond van projectmanagers die op zeer verschillende terreinen succesvolle projecten hebben uitgevoerd. Zowel een feest van herkenning als een bron van nieuwe inzichten.

Projects as Business Constituents and Guiding Motives

Автор: Rolf A. Lundin; Francis Hartman
Название: Projects as Business Constituents and Guiding Motives
ISBN: 1461370310 ISBN-13(EAN): 9781461370314
Издательство: Springer
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Цена: 13974.00 р.
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Описание: The purpose of Projects as Business Constituents and Guiding Motives is to describe and analyse the roles that projects play in business. The second section deals with how projects fit in with traditional business processes and the challenges that face project management as well as the generic business procedures.

The Future of Leadership - An Explorative Study into Tomorrow`s Leadership Challenges

Автор: Eberhardt
Название: The Future of Leadership - An Explorative Study into Tomorrow`s Leadership Challenges
ISBN: 3319314947 ISBN-13(EAN): 9783319314945
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This book examines the challenges andsocial, economic and corporate trends that future leaders will need to deal with,as well as the technical, social and communication skills they will require in order to succeed. This assessment of future leadership overviews the need for a solid base of technical and social skills such as advanced communication and intercultural awareness, all while increasingly need to balance individual and organizational needs. The book begins by discussing the conclusion that future challenges require leaders to operate in increasingly complex and rapidly changing environments while providing a clear strategic vision. This book is based upon explorative interviews conducted with 20 academic and practitioner leadership experts, senior consultants, and senior and top managers, many of whom work in innovative organizations in San Francisco and Silicon Valley. Shared are the results prompted by five postulated future economic and social megatrends, the interviewed experts each provided unique insights and views on future work environments and leadership issues.

The Experience-Centric Organization: Winning with Customer Loyalty

Автор: Clatworthy Simon David
Название: The Experience-Centric Organization: Winning with Customer Loyalty
ISBN: 1492045772 ISBN-13(EAN): 9781492045779
Издательство: Wiley
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Цена: 7126.00 р.
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Описание: Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.

Back to the Future: Using Marketing Basics to Provide Customer Value

Автор: Nina Krey; Patricia Rossi
Название: Back to the Future: Using Marketing Basics to Provide Customer Value
ISBN: 3319881566 ISBN-13(EAN): 9783319881560
Издательство: Springer
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Цена: 27950.00 р.
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Описание: This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Winner Takes All: The Seven-And-A-Half Principles for Winning Bids, Tenders, Pitches and Propsals

Автор: Keyser Scott
Название: Winner Takes All: The Seven-And-A-Half Principles for Winning Bids, Tenders, Pitches and Propsals
ISBN: 1911498894 ISBN-13(EAN): 9781911498896
Издательство: Неизвестно
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Цена: 2058.00 р.
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Описание: The key principles for pitching for and winning new business and clients.

Strategic Preparation: 100 Proven Power Principles for Winning Big, Personally & Professionally

Автор: Jeary Tony
Название: Strategic Preparation: 100 Proven Power Principles for Winning Big, Personally & Professionally
ISBN: 1948484889 ISBN-13(EAN): 9781948484886
Издательство: Неизвестно
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Цена: 3442.00 р.
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Описание: We're convinced that most people don't prepare to the level they could, so they don't often end up with the results they'd like to have. We believe preparation is a giant overlooked factor in achieving success and getting better and faster results.

How well do you prepare? Do you think there is another level for you? If so, please read on.

Preparation pays It involves thinking, which is one of the powerful secrets we share with our clients so they get much more favorable results. One particularly critical aspect of thinking we teach to our clients is preparing for the future with a balance of "doing it now" (including Production Before Perfection--see No. 25) and the discipline of delayed gratification (see No. 24). Delayed gratification is such an effective concept because it encompasses so many angles--such as long-term thinking, putting in effort up front, doing Favors in Advance (see No. 41), and nourishing relationships--that yield amazing results down the line. It's certainly a win to live in the present, and I do. Yet this book is about winning, winning more, and winning bigger in the future. That's why you'll want to not just read it; you'll want to study it and put it in the hands of every team member and every young person in your life.

Winning Her Business: How to Transform the Customer Experience for the World`s Most Powerful Consumers

Автор: Brennan Bridget
Название: Winning Her Business: How to Transform the Customer Experience for the World`s Most Powerful Consumers
ISBN: 1400210003 ISBN-13(EAN): 9781400210008
Издательство: McGraw-Hill
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Цена: 2229.00 р.
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Описание: Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.

Back to the Future: Using Marketing Basics to Provide Customer Value

Автор: Nina Krey; Patricia Rossi
Название: Back to the Future: Using Marketing Basics to Provide Customer Value
ISBN: 3319660225 ISBN-13(EAN): 9783319660226
Издательство: Springer
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Цена: 27950.00 р.
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Описание: Managerial Decisions on International Price Adaptation: An Abstract.- A Cross Cultural Comparison of Middle Class Meanings of Money in India and South Korea: An Abstract.- Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract.- Strategies for Theory Assessment and Enhancement in Marketing: An Abstract.- Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract.- When the service experience drives negative and positive emotions.- Seeking Relief from Negative Emotions: Customer Revenge as an Emotional Outlet.- The Company or the Crowd? Comparing Consumers' Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract.- Global Country Social Responsibility: What Is It?: An Abstract.- Influencing Factors on Moral Licensing Effect - A Meta-Analytic Approach: An Abstract.- The Role of Honor as a Key Global Marketing Dimension for Business and Academia.- The Influence of Posture on Taste: An Abstract.- The Power of Scent: Effects of Scent on Temperature Perception Due to Synesthesia: An Abstract.- If I Touch I Like It! The Interplay between Tactile Inputs and Gustatory Perceptions: An Abstract.- An Abstract: The Unconscious Affection Factor: Exploring the Dual Facets of Customer Perceived Value and Their Impact on Brand Attachment.- Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects: An Abstract.- The Effect of Advertising Concentration on Retailers' Market and Financial Performance: An Abstract.- Advertising Expenditures, Negative Corporate Social Performance, and Firm Performance: Does Advertising Orientation Matter? An Abstract.- Marketing Strategy and Strategic Environment Performance Sustaining Configurations: A Set-Theoretic Approach: An Abstract.- The FREE (Firm Resources and External Environment) Framework as an Alternative to SWOT: An Abstract.- Can Marketing and IT Be Friends?: The Impact of Information Strategy, Structure, and Processes on Business Performance: An Abstract.- Perspective-Taking and Persuasiveness of Charity Advertising Appeals: An Abstract.- An Abstract: Political Ideology of Donors and Attribution Messages in Charity Advertising.- Cause-Related Marketing from the Nonprofit's Perspective: An International Comparison: An Abstract.- Developing a Scale to Measure Brand-Evoked Nostalgia in Belgium and the United States: An Abstract.- Style of Thinking as Moderator of Drivers of Consumer Brand Identification: An Abstract.- Does COO Still Matter? An Examination of Country of Origin Effects on Purchase Intentions under Recall Circumstances: An Abstract.- Managing Customer Reactions to Brand Deletion: An Abstract.- The Influence of Chief Executive Officers' Regulatory Foci on Firms' Advertising, R&D, and Corporate Social Responsibility: An Abstract.- The Mechanisms of Punishment on Consumer's Forgiveness and Trust Repair: An Integrated Causal Attribution Model of Trust Repair.- An Exploratory Analysis of Consumer Opinions, Ethics and Sentiment of Neuromarketing: An Abstract.- An Abstract: Ethical vs. Unethical Advertisements: Evaluation and Recall.- Entering the Performance-Based Contracting Business -An Exploration of Sales-Related Challenges: An Abstract.- An Abstract: Performance Impact of Customer Orientation, Task Interdependence and Information Sharing in Sales Teams.- Cross-Border M&A: Implications for Marketing Capability: An Abstract.- Radical Multicultural Marketing: Examining the Communication Strategies Used by Multicultural Marketing Agencies: An Abstract.- Task Master or Task Novice: An Abstract on a Strategic Decision-Making Experiment.- Self-Affirmation of Narcissists on Social Media: A Study Proposing a New Method of Categorization on Facebook Ads.- You've Got It! Pronouns Increase Self-Referencing and Engagement on Facebook: An Abstract.- The Effects of Holistic Thinking Style On Attitude toward Innovative Design: Role Of Value Presentation: An Abstract.- Sensory Similarity: A Physical Product


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