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Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love, Kennada Anthony


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Цена: 4117.00р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: Есть  
При оформлении заказа до: 2025-08-04
Ориентировочная дата поставки: Август-начало Сентября
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Автор: Kennada Anthony
Название:  Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love
ISBN: 9781119611561
Издательство: Wiley
Классификация:

ISBN-10: 1119611563
Обложка/Формат: Hardback
Страницы: 240
Вес: 0.43 кг.
Дата издания: 25.11.2019
Серия: Economics/Business/Finance
Язык: English
Размер: 232 x 160 x 21
Читательская аудитория: Professional & vocational
Ключевые слова: Business & management
Подзаголовок: How to build a brand that customers, employees, and investors will love
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание:

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands

The Uber of this

The Salesforce of that

Its like Instagram, but for...

There is no such thing as an original idea anymore - right? Actually, it turns out that the worlds most innovative companies have created so much more than just brand new products and technology. Theyve created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing.

Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. Its not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. Theres no better strategy that results in faster growth and higher valuations for the company on top.

Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the customer success category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesnt yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share--especially if someone will lead them.

- Identify the go and no go signals for category creation in your business

- Activate customers and influencers as brand ambassadors

- Grow a community by investing in live events and experiences

- Prove the impact of category creation investments on growth, customer success, and company culture

Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.




Social Media Marketing for Business: The Ultimate Guide that will Reveal to you How to Build a Successful Personal Social Media Manager Brand and Use

Автор: Brandon Mark
Название: Social Media Marketing for Business: The Ultimate Guide that will Reveal to you How to Build a Successful Personal Social Media Manager Brand and Use
ISBN: 1801124388 ISBN-13(EAN): 9781801124386
Издательство: Неизвестно
Рейтинг:
Цена: 3435.00 р.
Наличие на складе: Нет в наличии.

Описание:

The word of "Social media marketing" has today turned into a spectacle in the social networking realm. What was initially seen as a manageable world that meant an individual who has an influence on other people's thinking or actions has become vital to success is now consumed in thin air. In the past, many business journals I have read I have come across this word, but the definition is unclear. This book aims to clear such doubts about that niche.


Why is social media marketing important to your financial freedom? If you are a beginning entrepreneur or even an age long one, looking to have financial liberty and begin a small enterprise out of your residence, digital marketing is crucial any level of accomplishment. I know this can be burdensome, but this book has all that it takes for you to attain that level.

This book will get you on the "how to" social media marketing helps you attain that level if financial freedom via simple guidelines.


  • BENEFITS THAT YOU WOULD FIND: Advantages of reading this book are these (But not limited to)...
  • This book helps you to attain an increased brand awareness
  • You could create more inbound traffic by just reading this book.
  • A higher conversation rates
  • You stand a reason to posses an improved brand royalty
  • This book helps you manage cost
  • In reading this book, you satisfy your customers better.
  • How to maneuver your way around having more brand authority is in this book


Considering the, it is obvious that social media marketing has its advantages, so if your brand does not already have the relevant profiles, it is time to find your way into reading this book.



Instagram Marketing: Discover Instagram Secrets to Build Your Personal Brand, Create Thousands of Followers, Find tons of New Customers and

Автор: Keller Edward
Название: Instagram Marketing: Discover Instagram Secrets to Build Your Personal Brand, Create Thousands of Followers, Find tons of New Customers and
ISBN: 6158170178 ISBN-13(EAN): 9786158170178
Издательство: Неизвестно
Рейтинг:
Цена: 4551.00 р.
Наличие на складе: Нет в наличии.

Описание:

Are you ready to learn how to maximize your business using Instagram ads?


Millions of people use Instagram every day to share pictures of their lives often to audiences of thousands of people. People have built entire careers by becoming what's now known as being an influencer.

These people use their influence on social media sites to help build brands up. But, now you can do that yourself.


This book will teach you how to optimize your businesses Instagram account so that it will attract organic growth while also helping to establish your brand's authority over your industry.


By learning Instagram influencing, you'll be able to grow your business more significant than you've ever imagined and, at the same time, attract real brand loyalty.


What you will learn from this book:


- What Instagram is and why you need to be on it

- How to attract followers to your Instagram

- How to get real, authentic interactions on Instagram

- How to break into your target market

- How to leverage your influence

- How to use hashtags and how to find the right ones

- And so much more


Instagram used the right way can help turn your business into a lasting brand that will be around for years to come. By engaging directly with your customers, you'll be able to make real connections that will inspire loyalty and growth on unprecedented levels.


It isn't challenging to learn Instagram marketing, and this book will teach you, step by step, how to create your account the right way. You'll learn how to use hashtags and more to grow your account from hundreds to people, all the way to thousands in less than a month.


If you are serious about growing your Instagram influence so that you can improve your business into a more relevant and lasting company, than you need to get this book today

Social Media Marketing 2020: How to Crush it with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Gro

Автор: Wright Chandler
Название: Social Media Marketing 2020: How to Crush it with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Gro
ISBN: 1087851459 ISBN-13(EAN): 9781087851457
Издательство: Неизвестно
Рейтинг:
Цена: 2612.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: If you are looking to provide these for your business but do not know where to start, this book is for you! Social Media Marketing 2020: How to Crush it With Instagram Marketing will show step-by-step how to get your business set up for Instagram marketing and use it to explode your business.

Instagram Marketing: Discover Instagram Secrets to Build Your Personal Brand, Create Thousands of Followers, Find tons of New Customers and

Автор: Keller Edward
Название: Instagram Marketing: Discover Instagram Secrets to Build Your Personal Brand, Create Thousands of Followers, Find tons of New Customers and
ISBN: 615817016X ISBN-13(EAN): 9786158170161
Издательство: Неизвестно
Рейтинг:
Цена: 2757.00 р.
Наличие на складе: Нет в наличии.

Описание:

Are you ready to learn how to maximize your business using Instagram ads?


Millions of people use Instagram every day to share pictures of their lives often to audiences of thousands of people. People have built entire careers by becoming what's now known as being an influencer.

These people use their influence on social media sites to help build brands up. But, now you can do that yourself.


This book will teach you how to optimize your businesses Instagram account so that it will attract organic growth while also helping to establish your brand's authority over your industry.


By learning Instagram influencing, you'll be able to grow your business more significant than you've ever imagined and, at the same time, attract real brand loyalty.


What you will learn from this book:


- What Instagram is and why you need to be on it

- How to attract followers to your Instagram

- How to get real, authentic interactions on Instagram

- How to break into your target market

- How to leverage your influence

- How to use hashtags and how to find the right ones

- And so much more


Instagram used the right way can help turn your business into a lasting brand that will be around for years to come. By engaging directly with your customers, you'll be able to make real connections that will inspire loyalty and growth on unprecedented levels.


It isn't challenging to learn Instagram marketing, and this book will teach you, step by step, how to create your account the right way. You'll learn how to use hashtags and more to grow your account from hundreds to people, all the way to thousands in less than a month.


If you are serious about growing your Instagram influence so that you can improve your business into a more relevant and lasting company, than you need to get this book today

Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence

Автор: Miles Jason
Название: Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence
ISBN: 1260453308 ISBN-13(EAN): 9781260453300
Издательство: McGraw-Hill
Рейтинг:
Цена: 3087.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.

The essential guide to marketing and building your business on Instagram - today's hottest social media platform

While other social sites are declining in popularity, Instagram is hotter than ever--and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid.

Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads.

You'll discover how to:

  • Leverage Instagram to build and strengthen your business or personal brand
  • Design an effective marketing plan for the platform
  • Sell directly on Instagram with Shop-able posts
  • Avoid common pitfalls, and much more

If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform.This guide offers a road map to achieving Instagram marketing success.

Social media marketing 2020: how to crus

Автор: Chandler Wright, Wright
Название: Social media marketing 2020: how to crus
ISBN: 1951754409 ISBN-13(EAN): 9781951754402
Издательство: Неизвестно
Рейтинг:
Цена: 3339.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: If you are looking to provide these for your business but do not know where to start, this book is for you! Social Media Marketing 2020: How to Crush it With Instagram Marketing will show step-by-step how to get your business set up for Instagram marketing and use it to explode your business.

SOCIAL MEDIA MARKETING FOR BUSINESS  "The Ultimate Guide that will Reveal to You How to Build a Successful Personal Social Media Manager Brand and Use

Автор: Brandon Mark
Название: SOCIAL MEDIA MARKETING FOR BUSINESS "The Ultimate Guide that will Reveal to You How to Build a Successful Personal Social Media Manager Brand and Use
ISBN: 1801255164 ISBN-13(EAN): 9781801255165
Издательство: Неизвестно
Рейтинг:
Цена: 5380.00 р.
Наличие на складе: Нет в наличии.

Описание: Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? You're welcome... this book is for you.


This is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Youtube and more

The key to growing your business on social media is to develop a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or increasing sales. And that's what you'll learn Social Media Marketing For Business 2 in 1.

This book is designed specifically for busy business people like you: clear, concise and packed with expert knowledge to ensure you'll learn something valuable every time you read, even if you can only spare five or ten minutes a day. Focus on one social network at a time or just choose a random page to discover new knowledge to help grow your business


You will learn:

  • Why Every Business Needs A Social Media Marketing Strategy
  • The Key Foundations For Every Successful Social Media Marketing Plan
  • How to create more inbound traffic by just reading this book
  • How to manage cost
  • Reduce lead times
  • Decrease risk
  • Improve output quality
  • How to Use Text, Images, Stories, and Live Video to Grab the Attention of your Ideal Customer
  • And much more


Ready to Kick Start Your Social Media Marketing?

Join over 20,000 people are already using Social Media marketing Collection 2 in 1, to make the most of everything social media has to offer your business. Download now and in no time, start seeing the benefits that a strong social media strategy can deliver.

SOCIAL MEDIA MARKETING FOR BUSINESS  "The Ultimate Guide that will Reveal to You How to Build a Successful Personal Social Media Manager Brand and Use

Автор: Brandon Mark
Название: SOCIAL MEDIA MARKETING FOR BUSINESS "The Ultimate Guide that will Reveal to You How to Build a Successful Personal Social Media Manager Brand and Use
ISBN: 1801255148 ISBN-13(EAN): 9781801255141
Издательство: Неизвестно
Рейтинг:
Цена: 4276.00 р.
Наличие на складе: Нет в наличии.

Описание: Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? You're welcome... this book is for you.


This is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Youtube and more

The key to growing your business on social media is to develop a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or increasing sales. And that's what you'll learn Social Media Marketing For Business 2 in 1.

This book is designed specifically for busy business people like you: clear, concise and packed with expert knowledge to ensure you'll learn something valuable every time you read, even if you can only spare five or ten minutes a day. Focus on one social network at a time or just choose a random page to discover new knowledge to help grow your business


You will learn:

  • Why Every Business Needs A Social Media Marketing Strategy
  • The Key Foundations For Every Successful Social Media Marketing Plan
  • How to create more inbound traffic by just reading this book
  • How to manage cost
  • Reduce lead times
  • Decrease risk
  • Improve output quality
  • How to Use Text, Images, Stories, and Live Video to Grab the Attention of your Ideal Customer
  • And much more


Ready to Kick Start Your Social Media Marketing?

Join over 20,000 people are already using Social Media marketing Collection 2 in 1, to make the most of everything social media has to offer your business. Download now and in no time, start seeing the benefits that a strong social media strategy can deliver.

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works

Автор: Didner Pam
Название: Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works
ISBN: 0071840974 ISBN-13(EAN): 9780071840972
Издательство: McGraw-Hill
Рейтинг:
Цена: 4460.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book helps learn how to: create content that engages people - regardless of their country and culture; and identify key actions and strategies to apply to your projects.

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Автор: Baxter Robbie Kellman
Название: The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
ISBN: 1260458709 ISBN-13(EAN): 9781260458701
Издательство: McGraw-Hill
Рейтинг:
Цена: 3773.00 р.
Наличие на складе: Поставка под заказ.

Описание:

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target

More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay--and if you want to compete for the long run, you need to join it.

Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.

You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You'll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.

With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.


The Power of Unpopular - A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

Автор: Napoletano
Название: The Power of Unpopular - A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
ISBN: 1118134664 ISBN-13(EAN): 9781118134665
Издательство: Wiley
Рейтинг:
Цена: 3008.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

The Heart of Marketing: Love Your Customers and They Will Love You Back

Автор: Sherven Judith, Sniechowski Jim
Название: The Heart of Marketing: Love Your Customers and They Will Love You Back
ISBN: 1600375596 ISBN-13(EAN): 9781600375590
Издательство: Неизвестно
Цена: 2062.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: ""The Heart of Marketing"" validates the power of heart-to-heart connections that leads to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships.


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