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Friction/reward, Hammond, Richard


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Цена: 2691.00р.
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Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: Есть  
При оформлении заказа до: 2025-08-04
Ориентировочная дата поставки: Август-начало Сентября
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Автор: Hammond, Richard
Название:  Friction/reward
ISBN: 9781292234946
Издательство: Pearson Education
Издательство: Pearson education limited
Классификация:







ISBN-10: 1292234946
Обложка/Формат: Paperback
Страницы: 216
Вес: 0.40 кг.
Дата издания: 19.06.2019
Язык: English
Размер: 235 x 155 x 10
Читательская аудитория: Professional & vocational
Подзаголовок: Be your customer`s first choice
Рейтинг:
Поставляется из: Англии
Описание:

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;

  • Small Business
  • Entrepreneurship
  • Marketing
  • Strategy
  • Branding
  • Customer Experience

Make it easy for customers to choose you; whatever your business, product or service.

With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you

When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business support, amazing retail environments, even emotional issues such as trust and belonging.

When is high friction good? What value do different customers place on friction and reward across different buying scenarios? How can I benchmark against competitors? And, where are the big opportunities and where should we focus effort and resource? How do I market improved experiences to win customers?

Friction Reward teaches you how to understand, measure and improve every single possible customer interaction by applying techniques outlined in the book to your customer experiences and organisations.

Readers will:

  • Create easier, faster and improved customer experiences by reducing friction and increasing reward.
  • Discover how reducing friction attracts new customers, increases spend from existing ones and gives you a competitive advantage.
  • Understand how the worlds leading retailers, B2B sellers and public service providers are winning using these insights.
  • Learn how to apply practical tools and technologies to their own customer and user scenarios both online and in the physical world.



Risk v reward

Автор: Hutchison, Adam
Название: Risk v reward
ISBN: 1861516088 ISBN-13(EAN): 9781861516084
Издательство: Неизвестно
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Цена: 2112.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Adam Hutchison has learned the hard way how to run a company and manage staff, through wide experience in senior positions in the telecoms and private healthcare sectors. Now he has distilled his knowledge and experience into Risk vs. Reward, a down-to-earth and straight-to-the-point account of what really matters when making a business really perform, including: Choosing, hiring, managing and retaining staff Motivating and mentoring Recognising and managing different personality types Management structure and how to make it work Creating and maintaining a culture The authors knows it's people that make a business great, and this book shows how to get the best out of them. Written by a senior executive with wide and varied industry experience. Will enable any junior or middle manager to get better results from staff. Detailed examples throughout to show how to make it work.

Journey`s Reward

Автор: Perkins Doug
Название: Journey`s Reward
ISBN: 1733980113 ISBN-13(EAN): 9781733980111
Издательство: Неизвестно
Рейтинг:
Цена: 3717.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Journey`s Reward traces the pursuit of knowledge by two twentieth century entrepreneurs-polymath Robert Runyon and aviator P.A. Newman-in the Texas-Mexico borderlands . With forty historic photographs, many by Runyon, the book follows six decades of their science and technology milestones in aviation, photography, botany, and entrepreneurship.

Loyalty Programs: The Complete Guide

Автор: Shelper Philip
Название: Loyalty Programs: The Complete Guide
ISBN: 0648353567 ISBN-13(EAN): 9780648353560
Издательство: Неизвестно
Рейтинг:
Цена: 5380.00 р.
Наличие на складе: Нет в наличии.

Описание: Loyalty Programs: The Complete Guide is the most comprehensive book on loyalty program theory and practice available.

Journey`s Reward

Автор: Perkins Doug
Название: Journey`s Reward
ISBN: 1733980105 ISBN-13(EAN): 9781733980104
Издательство: Неизвестно
Рейтинг:
Цена: 8275.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Journey`s Reward traces the pursuit of knowledge by two twentieth century entrepreneurs-polymath Robert Runyon and aviator P.A. Newman-in the Texas-Mexico borderlands . With forty historic photographs, many by Runyon, the book follows six decades of their science and technology milestones in aviation, photography, botany, and entrepreneurship.

Zero transaction cost entrepreneur: powerful techniques to reduce friction and scale your business

Автор: Berkery, Dermot
Название: Zero transaction cost entrepreneur: powerful techniques to reduce friction and scale your business
ISBN: 1265399913 ISBN-13(EAN): 9781265399917
Издательство: McGraw-Hill
Рейтинг:
Цена: 4631.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Reward Management

Автор: White, Geoff
Название: Reward Management
ISBN: 0415431883 ISBN-13(EAN): 9780415431880
Издательство: Taylor&Francis
Рейтинг:
Цена: 24499.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Country-Compatible Incentive Design

Автор: Prof. Dr. Birgitta Wolff; Marjaana Gunkel
Название: Country-Compatible Incentive Design
ISBN: 3835003658 ISBN-13(EAN): 9783835003651
Издательство: Springer
Рейтинг:
Цена: 10480.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Dr. Marjaana Gunkel's book opens a series of works published in cooperation with Deutscher Universit/ats-Verlag and Gabler. Ute Wrasmann and Claudia Splittgerber were very helpful initiating and organizing the series on the publisher's side. Anita Wilke was in charge of Marjaana Gunkel's book. Their support and cooperation is highly appreciated. The series, International Management Studies" aims at circulating insights from - search projects on international corporations. Most of the contributions published here will be characterized by the following features: The New Institutional Economics p- vides the theoretical framework, there is some empirical analysis - mostly based on primary data generated for the respective research project-, and the language of pub- cation can be English. All the contributions published in this series will be written in such a way that not only peers and experts in narrowly defined research fields can be reached but everybody who might be interested in learning about the topic at stake. Readers from other academic disciplines and practitioners are welcome contributors to a discourse that we want to share broadly. Also, the submission of publishable works that could contribute to this series is more than welcome.

Getting Funded

Автор: Mishra
Название: Getting Funded
ISBN: 1137384492 ISBN-13(EAN): 9781137384492
Издательство: Springer
Рейтинг:
Цена: 18167.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Getting Funded shows entrepreneurs the tools and framework critical to a venture`s success, teaching entrepreneurs to develop an investment model as well as refine their business model and strategy.

Enterprise risk management

Автор: Hunziker, Stefan
Название: Enterprise risk management
ISBN: 365833522X ISBN-13(EAN): 9783658335229
Издательство: Springer
Рейтинг:
Цена: 11179.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This textbook demonstrates how Enterprise Risk Management creates value in strategic- and decision-making-processes. Since traditional risk management in practice is often an independent stand-alone process with no impact on decision-making processes, it is unable to create value and ties up resources in the company unnecessarily.

Reward Management

Автор: White, Geoff
Название: Reward Management
ISBN: 0415431891 ISBN-13(EAN): 9780415431897
Издательство: Taylor&Francis
Рейтинг:
Цена: 7654.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

101 ways to reward team members for $20 (or less!)

Автор: Aguanno, Kevin
Название: 101 ways to reward team members for $20 (or less!)
ISBN: 1895186048 ISBN-13(EAN): 9781895186048
Издательство: Неизвестно
Рейтинг:
Цена: 3728.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Managing Large Teams: Overcoming Skip- Level Frictions & Executive Isolation

Автор: Rishi Kapal
Название: Managing Large Teams: Overcoming Skip- Level Frictions & Executive Isolation
ISBN: 9353886724 ISBN-13(EAN): 9789353886721
Издательство: Sage Publications
Рейтинг:
Цена: 2534.00 р.
Наличие на складе: Поставка под заказ.

Описание: Managing and leading large teams is an acquired skill and doesn’t come naturally to people. As the team grows horizontally in number and vertically in levels, team management gets complicated. 

Managing Large Teams is borne out of the author’s twenty-five plus years of experience of navigating multiple scenarios, transitioning from an individual contributor to becoming a first-time manager to later helming teams as a CXO that expanded across North America, Europe, Japan and Southeast Asia.
 
Brimming with the wisdom and experiences of Indian and global CXOs, and Stanford LEAD alumni, the book tackles subjects such as handling multicultural and multi-locational teams, building a strong trustworthy culture of skip-level engagements and the oft-discussed phenomenon of executive isolation at work. Get your hands on this reservoir of knowledge on leadership, organization development and management practices for the present and future generations of performers.


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