Marketing communications, Fill, Chris Turnbull, Sarah

Автор: De Pelsmacker, Patrick Geuens, Maggie Van Den Bergh, Joeri
Название: Marketing communications
ISBN: 1292327898 ISBN-13(EAN): 9781292327891
Издательство: Pearson Education
Цена: 14468.00 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание: Whether the setting is a Parisian-inspired Neoclassical Brooklyn townhouse, an elegant Central Park West penthouse, or a modern retreat in the Hudson Valley, Kathryn Scott is a designer whose disciplined eye results in interiors praised for their beauty and minimalism, as well as their artisanal details. Readers who responded to Nancy Braithwaite`s aesthetic will love Creating Beauty.

Автор: Fill, Chris Turnbull, Sarah
Название: Marketing Communications
ISBN: 1292400323 ISBN-13(EAN): 9781292400327
Издательство: Pearson Education
Цена: 14927.00 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание: Still Shakespeare and the Photography of Performance is the first book-length study of the relationship between Shakespeare`s works and photography. It examines the place of photography in the reception of the Shakespeare canon since the invention of the camera, and how photographs have influenced perceptions of Shakespearean performance, character and cultural authority.

Автор: Fill Chris
Название: Marketing Communications
ISBN: 1292092610 ISBN-13(EAN): 9781292092614
Издательство: Pearson Education
Цена: 10558.00 р.
Наличие на складе: Невозможна поставка.
Описание: This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications. Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience.

Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.