Marketing communications, De Pelsmacker, Patrick Geuens, Maggie Van Den Bergh, Joeri

Автор: Fill Chris
Название: Marketing Communications
ISBN: 1292092610 ISBN-13(EAN): 9781292092614
Издательство: Pearson Education
Цена: 10558.00 р.
Наличие на складе: Невозможна поставка.
Описание: This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications. Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience.

Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.

Автор: Fill, Chris Turnbull, Sarah
Название: Marketing communications
ISBN: 1292234970 ISBN-13(EAN): 9781292234977
Издательство: Pearson Education
Цена: 12269.00 р.
Наличие на складе: Невозможна поставка.
Описание: The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.

Автор: Van den Bergh Joeri
Название: How Cool Brands Stay Hot
ISBN: 0749477172 ISBN-13(EAN): 9780749477172
Издательство: Неизвестно
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Цена: 6838.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.