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Sold On Purpose: Marketing to The Conscious Consumer, Moore Tim


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Цена: 2757.00р.
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При оформлении заказа до: 2025-07-23
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Автор: Moore Tim
Название:  Sold On Purpose: Marketing to The Conscious Consumer
ISBN: 9780578472171
Классификация:




ISBN-10: 0578472171
Обложка/Формат: Paperback
Страницы: 184
Вес: 0.22 кг.
Дата издания: 13.06.2019
Язык: English
Иллюстрации: 3 illustrations
Размер: 216 x 140 x 10
Читательская аудитория: General (us: trade)
Подзаголовок: Marketing to the conscious consumer
Рейтинг:
Поставляется из: США
Описание:

HOTTEST. COOLEST. BIGGEST. NEWEST.

These are the buzzwords that shaped and Yell and Sell ad campaigns of the 21stcentury. But now the game has changed. Todays modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference. As this conscious consumerism movement continues to make its way into a mainstream marketplace, brands must find a way to communicate their higher purpose in order to truly thrive.

Todays conscious consumers want brands that have values and purpose, not just products and service.

Sold On Purpose is a comprehensive guide for savvy marketers who want to create meaningful, long-term relationships with their customers through shared values and a unique brand purpose. It provides several case studies on brands who have created meaningful purpose stories and won the hearts of consumers, as well as brands who missed the mark and a breakdown of what went wrong. You will learn how to create a unique brand narrative that tells not just what you do, but why you do it.

Written by three-time Emmy award-winning director and millennial entrepreneur, Tim Moore, Sold on Purpose shows a clear look into the purpose-driven marketplace of tomorrow and how to prepare for it today.




Critical Thinking and Language: The Challenge of Generic Skills and Disciplinary Discourses

Автор: Tim John Moore
Название: Critical Thinking and Language: The Challenge of Generic Skills and Disciplinary Discourses
ISBN: 0567157733 ISBN-13(EAN): 9780567157737
Издательство: Bloomsbury Academic
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Цена: 6018.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book clarifies the idea of critical thinking by investigating the 'critical' practices of academics across a range of disciplines. Drawing on key theorists - Wittgenstein, Geertz, Williams, Halliday - and using a 'textographic' approach, the book explores how the concept of critical thinking is understood by academics and also how it is constructed discursively in the texts and practices they employ in their teaching. Critical thinking is one of the most widely discussed concepts in debates on university learning. For many, the idea of teaching students to be critical thinkers characterizes more than anything else the overriding purpose of 'higher education'. But whilst there is general agreement about its importance as an educational ideal, there is surprisingly little agreement about what the concept means exactly. Also at issue is how and what students need to be taught in order to be properly critical in their field. This searching monograph seeks answers to these important questions.

You are awful (But I Like You)

Автор: Moore, Tim
Название: You are awful (But I Like You)
ISBN: 0224090119 ISBN-13(EAN): 9780224090117
Издательство: Random House - Penguin
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Цена: 1583.00 р.
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Описание: Following an itinerary drawn up from surveys, and polls, the author goes to places that nobody wants to go to - the bleakest towns, the shonkiest hotels, and the scariest pubs. This book is about his journey through deep-fried, brownfield, poundshop Britain, a crash course in urban blight, deranged civic planning and commercial eccentricity.


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