Автор: Morey Allan Название: Camels are Awesome! ISBN: 1474702570 ISBN-13(EAN): 9781474702577 Издательство: Pan Macmillan Рейтинг: Цена: 1038.00 р. Наличие на складе: Поставка под заказ.
Описание: Grunt! Camels roam the hot and sandy deserts, travelling to distant lands. In this title, engaging text, bold photos, and colorful maps shine a spotlight on these amazing animals. It introduces readers to their physical features, behavior, habitat, and life cycle to find out why camels are awesome.
Автор: Morey David, Berger Eugene, McLaughlin John E. Название: Creating Business Magic ISBN: 163353734X ISBN-13(EAN): 9781633537347 Издательство: Неизвестно Рейтинг: Цена: 3861.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Business magic and disruptive innovation
First comes the magic, and then the magic becomes the reality
You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic? Magic is what human beings do. It's just that some do it a lot better than others.
Business strategies from the world's greatest magicians: This book takes everything that three remarkable authors--a corporate strategist, the former acting director of the CIA, and a world-renowned magician--have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors' objective is not to create a new generation of magicians, but to adapt nine strategies of the world's greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all.
Magic and disruptive innovation: Each chapter opens with a scenario depicting a pivotal historic moment in magic--from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield--and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry disruptive innovation and propel a company light years ahead of the competition. The nine disruptive strategies presented by the authors demonstrate how to:
Anticipate the next trends out of thin air
Create remarkable new products that wow customers
Launch marketing and advertising campaigns that will mesmerize "aspirationals"
Make dazzling sales presentations li>Resolve seemingly unsolvable business dilemmas
Inspire teams with resilient change leadership in which the "status quo" is never acceptable and each year the organization incorporates new "tricks" into its act
Business magic: Specifically designed for companies seeking to achieve the transformative, innovative results of the authors' illustrious corporate and political clientele--GE, Apple, Coca-Cola, Disney, Microsoft, Google, NBC, five Nobel Prize winners, and even President Barack Obama--Creating Business Magic is both an authoritative business management book and a spectacular, entertaining read.
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