Автор: Nir Eyal Название: Hooked ISBN: 0241184835 ISBN-13(EAN): 9780241184837 Издательство: Random House - Penguin Рейтинг: Цена: 1979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
Автор: Eyal Nir Название: Hooked: How to Build Habit-Forming Products ISBN: 1591847788 ISBN-13(EAN): 9781591847786 Издательство: Random House (USA) Цена: 2391.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do successful companies create products people cant put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
Practical insights to create user habits that stick. Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
A ping on your phone takes you out of a conversation with a friend. At the office, an email interrupts your project. At home, your screens intrude on time with your partner. Things you mean to put away pile up and clutter your space. Goals you feel passionately about too often don't get done.
Between work, family, and social life, juggling everything that demands our time and attention can feel impossible. Day after day, we give in to self-defeating behaviors, such as spending too much time on work chat and our smart phones--at the cost of activities that matter more to us.
How different would your life be if you had the power to never get distracted again?
In Indistractable, bestselling author and behavior design expert Nir Eyal gets straight to the root of the problem and reveals why the problem isn't our gadgets, it's us. Technology is blamed as the source when it is actually a symptom of much deeper issues. The result? For many of us, it feels impossible to stay focused and engaged on the task at hand--even when it's important to us.
Distraction is not a new problem--it stems from our innate desire for psychological escape. Personal technology is simply the latest tool we turn to for relief.
Solving the issue is not as simple as throwing away our devices--and this is not an anti-technology book--as doing so would have little effect on our ingrained habits. It's clear at this point that the battle has to be won from the inside out. Drawing on his own experience, plus a range of cutting-edge research and real-world interviews, Eyal lays bare the secret of finally doing what you say you will do. In this book, he provides the recipe for the ultimate superpower of the 21st century: being Indistractable.
How to stay focused and follow-through on your most important goals, instead of letting self-defeating behaviors get in the way
How to be indistractable at work and conquer your priorities--every day
How to raise kids who are equipped to focus in a distracting world
The good news is that we can re-learn to use technology in ways that harness its power to control it, rather than letting it control us. This timely book will help readers understand the underlying causes of what gets in their way, while also providing practical, novel techniques to help conquer any distraction.
Автор: Eyal Weizman Tom Keenan Название: Images of Conviction: The Construction of Visual Evidence ISBN: 2365110835 ISBN-13(EAN): 9782365110839 Издательство: Неизвестно Рейтинг: Цена: 11208.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Images of Conviction shows, through 11 cases, how the photographic image is constructed to become evidence. From the scientific methods developed by Alphonse Bertillon, a criminologist who worked for the Pr fecture de Police de Paris in the late 19th century, to the first aerial images of the front taken by the army during World War I, to the shots allowing the victims of Stalin's Great Purge to be identified--for over 150 years photography has served as proof, testifying to crime and thus seeming to deliver truths. In the 11 cases presented here, each one situated within its historical and political context, the question of the status of images is acutely posed. Whether it be the famous shots of the Shroud of Turin, the images of the Nuremberg trial, the skull of Josef Mengele or photos taken with cell phones recording the damage of drone strikes in Afghanistan and Israel, forensic images are now part of any police or political investigation.
Описание: A globally renowned economist and expert on rationality presents a spirited and entertaining defence of our emotions, how we got them, and why it`s better to be irrational.
Описание: This book examines the rise of identities and agents that were formed after the 1973 Yom Kippur War and highlights the effects they had on the formation of Israeli policy. This book forms a study that connects sociology, political psychology, international relations, and the field of culture studies.
Автор: Michael, Kobi Ben-ari, Eyal Kellen, David Название: Transformation of the world of war and peace support operations ISBN: 0313365016 ISBN-13(EAN): 9780313365010 Издательство: Bloomsbury Рейтинг: Цена: 9801.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the end of the Cold War, the euphoria of the Gulf War of the 1990s and the avowal of a New World Order, peace-operations were declared as the recipe for a better world through international intervention in conflict arenas.
How is one to think the significance of the art of film for philosophy? What would it mean to introduce film as a question into the heart of the philosophical enterprise? How would this transform our understanding of film, on the one hand, and of philosophy and the philosophical tradition, on the other? These are the questions that guide this project on the hitherto critically neglected but seminal film director Brian De Palma. Becoming Visionary: Brian De Palma's Cinematic Education of the Senses is located at the intersection of philosophy and film studies, and makes each of these disciplines productive and useful for each other in a new way. It is a concrete examination of the logic governing the work of a major American artist that is, at the same time, a general philosophical examination of the logic of meaning governing all the major filmic categories and is thus a comprehensive theory of film. Becoming Visionary develops a new matrix for thinking the relations between philosophy and film and, by extension, between philosophy and the arts
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