Автор: David Pickton Название: Integrated Marketing Communications + CD ISBN: 0273676458 ISBN-13(EAN): 9780273676454 Издательство: Pearson Education Цена: 4431.00 р. Наличие на складе: Невозможна поставка. Описание: `Integrated Marketing Communications`, second edition, takes into account all aspects and elements of marketing communications. David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. Each model is clearly displayed graphically.
Автор: Cate Farrall, Marianne Lindsley Название: Professional English in Use Marketing Book with answers ISBN: 0521702690 ISBN-13(EAN): 9780521702690 Издательство: Cambridge University Press Рейтинг: Цена: 7441.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Автор: Coldren Название: Diode Lasers and Photonic Integrated Circuits, 2nd Edition ISBN: 0470484128 ISBN-13(EAN): 9780470484128 Издательство: Wiley Рейтинг: Цена: 20742.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Optical communication technology, like diode lasers used in optical storage devices, is vital to the optoelectronics industry. Since the first edition, Diode Lasers and Photonic Integrated Circuits presents up-to-date information on optical communication technology principles and theories.
Автор: Hellstrom-Westas Название: An Atlas Amplitude-Integrated EEGs in the Newborn ISBN: 184184649X ISBN-13(EAN): 9781841846491 Издательство: Taylor&Francis Рейтинг: Цена: 27562.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An Atlas of Amplitude-Integrated EEGs in the Newborn
Автор: Gore, Sylee Название: Express Series: English for Marketing and Advertising ISBN: 0194579182 ISBN-13(EAN): 9780194579186 Издательство: Oxford University Press Рейтинг: Цена: 603.00 р. Наличие на складе: Нет в наличии.
Описание: English for Marketing and Advertising is an ideal short course for marketing and advertising professionals who need to communicate confidently and effectively in English.
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 15838.00 р. Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Описание: To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
Описание: The Global Positioning System (GPS) may be used in conjunction with Inertial Navigation Systems (INS) for tracking and navigation and may be applied in the civilian and military sectors to track devices, to locate people and objects, in the air, on the ground, or at sea.
Название: The Evolution of Integrated Marketing Communications ISBN: 113800894X ISBN-13(EAN): 9781138008946 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.
Описание: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.
Описание: Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
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