Автор: Malhotra, Naresh K. Название: Marketing research: an applied orientation, global edition ISBN: 1292265639 ISBN-13(EAN): 9781292265636 Издательство: Pearson Education Цена: 19061.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies.
The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
Автор: Cate Farrall, Marianne Lindsley Название: Professional English in Use Marketing Book with answers ISBN: 0521702690 ISBN-13(EAN): 9780521702690 Издательство: Cambridge University Press Рейтинг: Цена: 7441.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Описание: The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.
Автор: Thomas G Название: How to Do Your Research Project: Third Edition ISBN: 1473948878 ISBN-13(EAN): 9781473948877 Издательство: Sage Publications Рейтинг: Цена: 4117.00 р. Наличие на складе: Поставка под заказ.
Описание: ITAMOrg(R) IT Hardware Asset Management Certifications is suitable for individuals wanting to demonstrate they have achieved sufficient understanding of how to apply and tailor the Hardware Asset Management practices. Hardware Asset Management (HAM) is important for every organization. Management and control of hardware influences the risk on most asset types such as Software, Cloud & Services and People and Information assets. E.g., if you are not in control of what hardware is in use it is not possible for you to control your software which will result in software license in-compliance and other risks.The Hardware Asset Management Specialist Certification brings participants IT Service Management best practices together with Hardware Asset Management best practices. This will help an organization to implement Hardware Asset Management lifecycle processes and showing how IT Service Management can support HAM lifecycles to be in control and support the other Asset types.The purpose of the ITAMOrg Hardware Asset Management Specialist (HAMS) course and certification is to provide knowledge on best practices and use of Hardware Asset Management (HAM) in the challenges that Hardware Asset Managers face on a daily basis. This certification is based on a practical approach to strengthen the participants understanding of how ISO 55000 and IT Service Management best practice relates to everyday use of HAM, Hardware standards, Hardware lifecycle control, control of retirement and disposal and organizational issues that saturates many businesses in today`s digital world.This Courseware is suited for the ITAMOrg(R) 2020 HAM exam. There is also a sample exam added of the ITAMOrg(R) 2020 Hardware Asset Management in case the participant prefers to refresh its knowledge. The Exam is delivered in English.
Название: Marketing Research ISBN: 0333721780 ISBN-13(EAN): 9780333721780 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Поставка под заказ.
Описание: Introduction to marketing research which brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection. Aimed at post graduate students on business courses or students on professional marketing courses.
Автор: Paul Baines Название: Introducing Marketing Research ISBN: 0471497703 ISBN-13(EAN): 9780471497707 Издательство: Wiley Рейтинг: Цена: 7437.00 р. Наличие на складе: Поставка под заказ.
Описание: Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 15838.00 р. Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Автор: Bradley Efron and Trevor Hastie Название: Computer Age Statistical Inference ISBN: 1107149894 ISBN-13(EAN): 9781107149892 Издательство: Cambridge Academ Рейтинг: Цена: 9029.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The twenty-first century has seen a breathtaking expansion of statistical methodology, both in scope and in influence. 'Big data', 'data science', and 'machine learning' have become familiar terms in the news, as statistical methods are brought to bear upon the enormous data sets of modern science and commerce. How did we get here? And where are we going? This book takes us on an exhilarating journey through the revolution in data analysis following the introduction of electronic computation in the 1950s. Beginning with classical inferential theories - Bayesian, frequentist, Fisherian - individual chapters take up a series of influential topics: survival analysis, logistic regression, empirical Bayes, the jackknife and bootstrap, random forests, neural networks, Markov chain Monte Carlo, inference after model selection, and dozens more. The distinctly modern approach integrates methodology and algorithms with statistical inference. The book ends with speculation on the future direction of statistics and data science.
Название: Resuscitation: Translational Research ISBN: 8847055067 ISBN-13(EAN): 9788847055063 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
This bestselling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions; key elements of the research process; a review of the literature; an assessment of the use of theory in research applications, and reflections about the importance of writing and ethics in scholarly inquiry.
New to this Edition
Updated discussion on designing a proposal for a research project and on the steps in designing a research study.
Additional content on epistemological and ontological positioning in relation to the research question and chosen methodology and method.
Additional updates on the transformative worldview.
Expanded coverage on specific approaches such as case studies, participatory action research, and visual methods.
Additional information about social media, online qualitative methods, and mentoring and reflexivity in qualitative methods.
Incorporation of action research and program evaluation in mixed methods and coverage of the latest advances in the mixed methods field
Additional coverage on qualitative and quantitative data analysis software in the respective methods chapters.
Additional information about causality and its relationship to statistics in quantitative methods.
Incorporation of writing discussion sections into each of the three methodologies.
Current references and additional readings are included in this new edition.
Автор: Franses, Philip Hans, Название: Quantitative Models in Marketing Research ISBN: 0521143659 ISBN-13(EAN): 9780521143653 Издательство: Cambridge Academ Рейтинг: Цена: 5386.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer.The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
