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Introducing Marketing Research, Paul Baines

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Автор: Paul Baines
Название:  Introducing Marketing Research   (Введение в исследования маркетинга)
Издательство: Wiley
Классификация:
Продажи и маркетинг

ISBN: 0471497703
ISBN-13(EAN): 9780471497707
ISBN: 0-471-49770-3
ISBN-13(EAN): 978-0-471-49770-7
Обложка/Формат: Paperback
Страницы: 368
Вес: 0.66 кг.
Дата издания: 22.04.2002
Язык: ENG
Иллюстрации: Forms
Размер: 23.47 x 19.10 x 2.29 cm
Читательская аудитория: Postgraduate, research & scholarly
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course, they do not focus on important qualitative issues such as depth interviews and focus groups - Baines and Chansarkar redress this imbalance. Written as an introduction to marketing research for students taking a one-semester module Introducing Market Research includes chapters on business to business marketing research and Internet marketing research. The authors adopt a practical focus and include numerous practical examples as well as coursework assignments.
Дополнительное описание: Кол-во стр.: 368
Формат: 229 x 184
Дата издания: 2002
Илюстрации: Forms
Вес: 658
Круг читателей: undergraduate; postgraduate; research, professional



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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
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Цена: 1589 р.
Наличие на складе: Поставка под заказ.

Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

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Marketing Research Essentials, 4th Edition

Автор: Carl McDaniel Jr.
Название: Marketing Research Essentials, 4th Edition
ISBN: 0471448451 ISBN-13(EAN): 9780471448457
Издательство: Wiley
Цена: 3081 р.
Наличие на складе: Поставка под заказ.

Описание: When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.

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International Marketing Research, 3rd Edition

Автор: C. Samuel Craig
Название: International Marketing Research, 3rd Edition
ISBN: 0470010959 ISBN-13(EAN): 9780470010952
Издательство: Wiley
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Цена: 4487 р.
Наличие на складе: Поставка под заказ.

Описание: The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. * A complete guide to modern international marketing research techniques by two pioneers in the field. * Authoritative coverage of all the latest electronic research techniques.

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Marketing Research Essentials, 5th Edition

Автор: Carl McDaniel Jr.
Название: Marketing Research Essentials, 5th Edition
ISBN: 0471684767 ISBN-13(EAN): 9780471684763
Издательство: Wiley
Цена: 3268 р.
Наличие на складе: Поставка под заказ.

Описание: When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.

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Marketing Research with SPSS, 7th Edition

Автор: Carl McDaniel Jr.
Название: Marketing Research with SPSS, 7th Edition
ISBN: 0471755281 ISBN-13(EAN): 9780471755289
Издательство: Wiley
Цена: 3455 р.
Наличие на складе: Поставка под заказ.

Описание: In the new Seventh Edition of "Marketing Research", McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to use market research to make critical business decisions. This new edition is filled with new and current examples drawnom the authors' ongoing involvement in the field, and continues to provide an engaging and entertaining writing style. McDaniel and Gates take a practical approach to market research and focus on helping students recognize "good" research from bad research. This text prepares students how to effectively use market research as managers, as most students taking this course will end up needing to use marketing research in a management capacity. This comprehensive text provides a real-world perspective rather than a more academic research point of view. The goal of this book is to teach students to become effective buyers and users of market research rather than doers of market research.

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The Handbook of Marketing Research

Автор: Grover R & Vriens M
Название: The Handbook of Marketing Research
ISBN: 141290997X ISBN-13(EAN): 9781412909976
Издательство: Sage Publications
Рейтинг:
Цена: 12106 р.
Наличие на складе: Поставка под заказ.

Описание: Promotes the overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling trends as biased sample answers on long questionnaires, and "professionals" whose job is to skew focus group responses.

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Fundamentals of Marketing Research I: Three-Volume Set

Автор: Malhotra N
Название: Fundamentals of Marketing Research I: Three-Volume Set
ISBN: 1412921236 ISBN-13(EAN): 9781412921237
Издательство: Sage Publications
Рейтинг:
Цена: 95338 р.
Наличие на складе: Поставка под заказ.

Описание: Drawing together papers on qualitative market research, this collection offers academics a comprehensive reading of the key issues and concepts across the field.

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Qualitative Marketing Research

Автор: Moisander J & Valtonen A
Название: Qualitative Marketing Research
ISBN: 1412903807 ISBN-13(EAN): 9781412903806
Издательство: Sage Publications
Рейтинг:
Цена: 10997 р.
Наличие на складе: Поставка под заказ.

Описание: Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.

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Qualitative Marketing Research

Автор: Moisander J & Valtonen A
Название: Qualitative Marketing Research
ISBN: 1412903815 ISBN-13(EAN): 9781412903813
Издательство: Sage Publications
Рейтинг:
Цена: 3631 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, this work unpacks the cultural approach in the field of marketing and consumer research. It also provides a study for those interested in cultural approaches to economic and social theory.

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Fundamentals of Marketing Research

Автор: Smith S & Albaum G
Название: Fundamentals of Marketing Research
ISBN: 0761988521 ISBN-13(EAN): 9780761988526
Издательство: Sage Publications
Цена: 7365 р.
Наличие на складе: Поставка под заказ.

Описание: Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user- oriented perspective which aides the student to evaluate the research presented to them.

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Qualitative Marketing Research

Автор: Carson D et al
Название: Qualitative Marketing Research
ISBN: 0761963669 ISBN-13(EAN): 9780761963660
Издательство: Sage Publications
Рейтинг:
Цена: 2622 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.

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Cim Revision Cards Marketing Research And Information

Автор: John Williams
Название: Cim Revision Cards Marketing Research And Information
ISBN: 0750682949 ISBN-13(EAN): 9780750682947
Издательство: Elsevier Science
Рейтинг:
Цена: 1151 р.
Наличие на складе: Невозможна поставка.

Описание: Intended for the high performing manager with the ambition to reach corporate leadership status, this book focuses on both the key value adding activities and disciplines for driving through change and the styles of corporate leaders that attract success. Provides a concise and fundamental information to assist students in passing the CIM exams. Presented in a compact, spiral bound format, this work features diagrams and bulleted lists to ensure that the key points are displayed. It includes a list of learning outcomes, hints and tips which are presented in each section.

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