Mistakes Were Made (But Not by Me) Third Edition: Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts, Tavris Carol, Aronson Elliot

Автор: Pratkanis Anthony, Aronson Elliot
Название: Age of Propaganda: The Everyday Use and Abuse of Persuasion
ISBN: 0805074031 ISBN-13(EAN): 9780805074031
Издательство: Holtzbrink(MPS)/MPS
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Описание: Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.
Drawing on the history of propaganda as well as on contemporary research in social psychology, "Age of Propaganda" shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.
This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.
Anthony Pratkanis is Professor of Psychology at the University of California, Santa Cruz.
Elliot Aronson is one of our nation's most eminent social psychologists. He is professor emeritus at the University of California, Santa Cruz, and Visiting Professor of Psychology at Stanford University
The United States creates 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.
Drawing on the history of propaganda as well as on contemporary research in social psychology, "Age of Propaganda" shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.
This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.
"We're all headed for an 'ignorance spiral' if we don't stop American standards of persuasion from deteriorating . . . Don't be part of the problem. Read the book."--"Philadelphia Inquirer"
"A brilliant tour-de-force . . . about the most pervasive cultural phenomena of our time."--George Gerbner, Dean Emeritus of the Annenberg School of Communication
"The authors . . . inform, provoke, and occasionally shock the reader about the ways in which our beliefs, preferences, and choices are constantly influenced."--Mahzarin Banaji, Yale University
"After reading this book, I have begun to doubt that I ever had much control over how I have been influenced by media hype and clever half-truths."--James Randi, debunker of psychic fraud and author of "Flim-Flam" and "The Mask of Nostradamus"
"I could easily list ten reasons why you should read this book, but your boss and colleagues will probably tell you more about it at the office tomorrow--or worse, your competitors will show you next week."--Peter H. Farquhar, Center for Product Research, Carnegie-Mellon University
"A gold mine of valuable information and insights into the persuasion process."--Robert B. Cialdini, Arizona State University, and author of "Influence"
"A people's guide to baloney-detecting."--"Seattle Times"

Автор: Bluming, Avrum,PhD, Carol Tavris
Название: Oestrogen Matters
ISBN: 0349421781 ISBN-13(EAN): 9780349421780
Издательство: Little Brown
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Описание: Ce Guide de Poche se base sur TOGAF(R) Version 9.2 Entreprise Edition et il fait autorite en la matiere car il en reprend des elements de documentation.En introduisant de maniere concise TOGAF(R), sa lecture ne necessite pas d`avoir des connaissances prealables sur l`architecture d`entreprise.Ce livre vous est principalement destine si vous etes un professionnel concerne par l`architecture: architecte d`entreprise, architecte metiers, architecte des systemes d`information, architecte des donnees, architecte systemes, architecte solutions ou dirigeant cherchant une premiere introduction a TOGAF(R).Ce guide de Poche fournit les elements suivants:¢ une presentation generale de TOGAF(R);¢ une introduction a la Methode de Developpement d`Architecture;¢ une introduction aux notions de Cadre de Contenu d`Architecture et de Continuum d`Entreprise;¢ une introduction au Cadre de Capacite d`Architecture, permettant de creer et de mettre en oeuvre une fonction d`architecture au sein d`une entreprise.Avec plus de 30.000 praticiens certifies dans le monde, TOGAF(R) est le cadre d`Architecture d`Entreprise le plus repandu dans les entreprises. Il s`appuie sur une approche iterative de transformation de l`entreprise qui couvre:¢ le cycle de vie complet des architectures produites, de la vision a la maintenance, en s`attachant a livrer aux acteurs concernes la valeur metier et les qualites attendues;¢ et le developpement continu de la capacite a faire de l`Architecture d`Entreprise.TOGAF(R) a pour objectifs d`ameliorer l`agilite et la performance de l`entreprise, de permettre l`innovation et l`emergence de nouveaux business models, de maitriser la transformation de l`entreprise.TOGAF(R) est un standard de The Open Group et il a beneficie de la mise en commun et de la coordination des bonnes pratiques de plusieurs centaines d`entreprises des domaines IT et industriels.

Автор: Aronson Elliot
Название: Readings about the Social Animal
ISBN: 1464178720 ISBN-13(EAN): 9781464178726
Издательство: Macmillan Learning
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Описание: Exploring the key ideas in social psychology, this collection of classic and contemporary readings includes accounts of specific experimental findings as well as more general articles summarizing studies on such topics as attraction, prejudice, and aggression.