Описание: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It`s an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
Автор: Vincent Miller Название: Understanding Digital Culture ISBN: 1473993873 ISBN-13(EAN): 9781473993877 Издательство: Sage Publications Рейтинг: Цена: 6334.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From profiling databases and mashups to cybersex and the truth about social networking, Miller`s insightful second edition traces the pervasive influence of `digital culture` throughout contemporary life.
Название: Epica Book 28: Creative Communications ISBN: 1472590694 ISBN-13(EAN): 9781472590695 Издательство: Bloomsbury Academic Рейтинг: Цена: 11088.00 р. Наличие на складе: Нет в наличии.
Описание:
Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards.
Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogot ) and fascinating background stories on all the latest Epica d'Or winners.
Автор: Gottlieb, Dr Baruch Название: Digital materialism ISBN: 1787436691 ISBN-13(EAN): 9781787436695 Издательство: Emerald Рейтинг: Цена: 9959.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital materiality (digimat) proposes a set of basic principles for how we understand the world through digital processes. This short book sets out a methodical materialist understanding of digital technologies, where they come from, how they work, and what they do.
Автор: Natalie Jomini Stroud, Shannon McGregor Название: Digital discussions stroud ISBN: 0815381867 ISBN-13(EAN): 9780815381860 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The scholars involved in Digital Discussions represent forward thinkers who aim to inform the study of political communication by analyzing the behavior of and messages left by citizens, elites, and journalists in digital spaces. It is critical reading for those studying and working in communication studies with a focus on big data.
Автор: Massimo Ragnedda Название: Digital inclusion : ISBN: 1498562124 ISBN-13(EAN): 9781498562126 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 19008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection examines the risks and social opportunities created by the growth of information and communication technologies. In particular, the contributors analyze how digital inclusion is affected by the social and cultural contexts of access around the world.
Автор: Kennedy, Jenny Название: Digital domesticity : ISBN: 0190905794 ISBN-13(EAN): 9780190905798 Издательство: Oxford Academ Рейтинг: Цена: 4117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Domesticity is a timely socio-material account of media technologies and domestic life during the first two decades of the twenty-first century.
Автор: Lerman Название: The Language of Branding ISBN: 0415806747 ISBN-13(EAN): 9780415806749 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.
Автор: Cliffe Kenneth Название: Advertising and Branding: Creating a Global Business ISBN: 1682854558 ISBN-13(EAN): 9781682854556 Издательство: Неизвестно Цена: 23335.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio ads, billboards, etc. Branding refers to products marked with a logo or sometimes a slogan for brand recognition, such as posters, stickers, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of advertising and marketing. It will help the readers in keeping pace with the rapid changes in this field.
They say an unhappy customer will let 3 people know in the physical world but on the internet 5000 will know.
But you already knew this and you're looking for the competitive edge to build a successful personal brand. The effective strategies so you can go toe to toe with Fortune 500 name brands.
Times have changed and the digital age has brought to us the internet. Now everyone is on an even playing field. All you need to do is learn how to use the tools on social media platforms so you can get your name and business known.
Simply saying it is one thing but doing it is different. The opportunity the internet has provided comes a hoard of entrepreneurs looking to make their business to the next seven figure brand. So how did I distinguish myself from the rest? Do you really think your content or product has to be next generation level to succeed? The truth is with thousands of brands to pick from people aren't willing to spend hours reviewing them all. They pick what's presented in a matter of seconds and move on.
That's what this book is about. How to get your brand seen and selected within seconds. The opportunity to have the consumers become a loyal follower and see the value you've brought as an essence that can't be forgotten. But in order to do that you need to learn what aspects the social media platform algorithm looks for. If you fight the software that each platform is built on, you're only wasting money and worst of all your time. Software does not think, it uses logic. I will show you how to beat the system and get traffic to your brand and business.
Inside you'll discover:
What's behind the YouTube algorithm to propel your videos to the top of the rankings.
The Instagram secrets to grow organically in a matter of months.
How use Facebook's algorithm to grow your personal brand and go viral.
How to crush it with Twitter's algorithm for massive engagement.
The proper way to build a personal brand for long term success and establish yourself as an influencer.
It's time to upgrade your knowledge and approach so get the information now so you can apply it the very same day.
Автор: Teresa de la Hera Название: Digital Gaming and the Advertising Landscape ISBN: 9462987157 ISBN-13(EAN): 9789462987159 Издательство: NBN International Рейтинг: Цена: 23443.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.
Автор: Ariana Daniela Del Pino Название: Improving University Reputation Through Academic Digital Branding ISBN: 179985325X ISBN-13(EAN): 9781799853251 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18850.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive.
Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
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