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Improving University Reputation Through Academic Digital Branding, Ariana Daniela Del Pino


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Цена: 18850.00р.
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Автор: Ariana Daniela Del Pino
Название:  Improving University Reputation Through Academic Digital Branding
ISBN: 9781799853251
Издательство: Mare Nostrum (Eurospan)
Классификация:


ISBN-10: 179985325X
Обложка/Формат: Paperback
Страницы: 300
Вес: 0.86 кг.
Дата издания: 30.01.2021
Серия: Education
Язык: English
Размер: 27.99 x 21.59 x 1.96 cm
Читательская аудитория: Professional and scholarly
Ключевые слова: Advertising,Higher & further education, tertiary education,Sales & marketing, BUSINESS & ECONOMICS / Advertising & Promotion,BUSINESS & ECONOMICS / Marketing / General,EDUCATION / Higher
Рейтинг:
Поставляется из: Англии
Описание: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive.

Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.



Digital Branding

Автор: Rowles Daniel
Название: Digital Branding
ISBN: 0749469951 ISBN-13(EAN): 9780749469955
Издательство: Kogan Page
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Цена: 2771.00 р. 3958.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.

An Insider`s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries

Автор: Kaefer Florian
Название: An Insider`s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries
ISBN: 3030671437 ISBN-13(EAN): 9783030671433
Издательство: Springer
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Цена: 7965.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This professional guidebook highlights brand development and management for cities, regions, countries, and destinations.

Improving Student Engagement and Development through Assessment

Автор: Clouder
Название: Improving Student Engagement and Development through Assessment
ISBN: 0415618193 ISBN-13(EAN): 9780415618199
Издательство: Taylor&Francis
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Цена: 19906.00 р.
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Описание: Utilising examples from a wide variety of institutions from around the world this edited collection provides a well-researched evidence base of current thinking and developments in assessment practices in higher education. However, this book`s unique focus brings together assessment and student engagement; what works in terms of keeping students on course to success.

Improving Accessible Digital Practices in Higher Education

Автор: Jane Seale
Название: Improving Accessible Digital Practices in Higher Education
ISBN: 3030371247 ISBN-13(EAN): 9783030371241
Издательство: Springer
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Цена: 7685.00 р.
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Описание: This book examines the role played by technologies in removing the disadvantage experienced by students with disabilities in higher education. Ultimately, the book argues that practice in the fields of disability, ICT and higher education is still not providing consistent and widespread positive learning experiences to students with disabilities.

Improving Accessible Digital Practices in Higher Education: Challenges and New Practices for Inclusion

Автор: Seale Jane
Название: Improving Accessible Digital Practices in Higher Education: Challenges and New Practices for Inclusion
ISBN: 3030371271 ISBN-13(EAN): 9783030371272
Издательство: Springer
Цена: 9502.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book examines the role played by technologies in removing the disadvantage experienced by students with disabilities in higher education. Ultimately, the book argues that practice in the fields of disability, ICT and higher education is still not providing consistent and widespread positive learning experiences to students with disabilities.

Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business

Автор: Topper Mpa Hilary Jm
Название: Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business
ISBN: 1532087489 ISBN-13(EAN): 9781532087486
Издательство: Неизвестно
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Цена: 4413.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: -build an integrated marketing plan. -use social media marketing. -recruit ambassadors for your brand. -integrate IoT and wearable tech. -create compelling blog and social content. -increase your SEO. -use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.

Place Branding through Phases of the Image

Автор: Zavattaro
Название: Place Branding through Phases of the Image
ISBN: 1137394439 ISBN-13(EAN): 9781137394439
Издательство: Springer
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Цена: 16769.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.

Integrated Branding: Becoming Brand-Driven Through Companywide Action

Автор: F. Joseph LePla, Lynn M. Parker
Название: Integrated Branding: Becoming Brand-Driven Through Companywide Action
ISBN: 1567202381 ISBN-13(EAN): 9781567202380
Издательство: Bloomsbury
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Цена: 10989.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: To get the full benefit of branding, companies must actually live the brands they sell. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.

Kids and Branding in a Digital World

Автор: Gunter Barry
Название: Kids and Branding in a Digital World
ISBN: 0719097878 ISBN-13(EAN): 9780719097874
Издательство: NBN International
Рейтинг:
Цена: 16896.00 р.
Наличие на складе: Нет в наличии.

Описание: How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .

Place Branding through Phases of the Image

Автор: S. Zavattaro
Название: Place Branding through Phases of the Image
ISBN: 1349483982 ISBN-13(EAN): 9781349483983
Издательство: Springer
Рейтинг:
Цена: 11179.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.

America Branding in the Digital Age: How I Grew from Zero to One Million Followers in a Year with Social Media Marketing While Creating a Business Ide

Автор: Croasdell Wyatt
Название: America Branding in the Digital Age: How I Grew from Zero to One Million Followers in a Year with Social Media Marketing While Creating a Business Ide
ISBN: 1647450373 ISBN-13(EAN): 9781647450373
Издательство: Неизвестно
Рейтинг:
Цена: 2752.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

They say an unhappy customer will let 3 people know in the physical world but on the internet 5000 will know.

But you already knew this and you're looking for the competitive edge to build a successful personal brand. The effective strategies so you can go toe to toe with Fortune 500 name brands.

Times have changed and the digital age has brought to us the internet. Now everyone is on an even playing field. All you need to do is learn how to use the tools on social media platforms so you can get your name and business known.

Simply saying it is one thing but doing it is different. The opportunity the internet has provided comes a hoard of entrepreneurs looking to make their business to the next seven figure brand. So how did I distinguish myself from the rest? Do you really think your content or product has to be next generation level to succeed? The truth is with thousands of brands to pick from people aren't willing to spend hours reviewing them all. They pick what's presented in a matter of seconds and move on.

That's what this book is about. How to get your brand seen and selected within seconds. The opportunity to have the consumers become a loyal follower and see the value you've brought as an essence that can't be forgotten. But in order to do that you need to learn what aspects the social media platform algorithm looks for. If you fight the software that each platform is built on, you're only wasting money and worst of all your time. Software does not think, it uses logic. I will show you how to beat the system and get traffic to your brand and business.

Inside you'll discover:

  • What's behind the YouTube algorithm to propel your videos to the top of the rankings.
  • The Instagram secrets to grow organically in a matter of months.
  • How use Facebook's algorithm to grow your personal brand and go viral.
  • How to crush it with Twitter's algorithm for massive engagement.
  • The proper way to build a personal brand for long term success and establish yourself as an influencer.

It's time to upgrade your knowledge and approach so get the information now so you can apply it the very same day.

Harnessing Place Branding through Cultural Entrepreneurship

Автор: F. Go; A. Lemmetyinen; U. Hakala
Название: Harnessing Place Branding through Cultural Entrepreneurship
ISBN: 1349499439 ISBN-13(EAN): 9781349499434
Издательство: Springer
Рейтинг:
Цена: 13275.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.


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