An Insider`s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries, Kaefer Florian

Автор: Bayraktar Ahmet, Uslay Can
Название: Global Place Branding Campaigns Across Cities, Regions, and Nations
ISBN: 1522505768 ISBN-13(EAN): 9781522505761
Издательство: Mare Nostrum (Eurospan)
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Цена: 29938.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments.Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.