The Reality of Bs: (Big Sales, That Is!) 9781532083297

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Автор: Hoffman Steven O.
Название: The Reality of Bs: (Big Sales, That Is!)
ISBN: 9781532083297
Издательство: iUniverse
Классификация:

Экономика

Торговля и маркетинг

Реализация личных прав и личностное развитие

Советы по карьере и достижению успеха

ISBN-10: 1532083297
Обложка/Формат: Paperback
Страницы: 250
Вес: 0.37 кг.
Дата издания: 30.10.2019
Язык: English
Размер: 229 x 152 x 14
Читательская аудитория: General (us: trade)
Подзаголовок: (big sales, that is!)
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Поставляется из: США
Описание: Unlike most any other sales book, often hilariously, The Reality of B.S. (Big Sales that is...) shares underlying truths that are timeless important lessons for both novice salespeople as well as great reminders for advanced reps. Explosions, hookers, Presidents, crimes from board rooms to foreign streets; scoundrels & strippers; losers and winners; egos & energy are all shared in an easily digestible and related series of personal vignettes that reveal important strategies and lessons for professional salespeople. Business owners, colleagues (blessed or cursed) to work with Salespeople, as well as Reps spouses and families can get a glimpse into the real mindset, challenges, motivations and pressures that Reps face. While much of the book is aimed at the Business-to-Business sector, reps from both Business-to-Consumer and those in the Retail world can find many useful, entertaining and relatable situations. Starting with an introduction of how the book came to life, several stories lay a foundation for enhancing a salespersons mindset. The largest section of the book can be seen as tales of many sales and these are followed by anecdotes aimed at debunking some commonly held sales myths. The final section of the book addresses different career considerations for professional salespeople.

The Reality of Bs: (Big Sales, That Is!), Hoffman Steven O.