After It Rained: Memoirs from the Prairies to Bryn Athyn, PA, Simons Reta Evens
Автор: Evens Brecht Название: Wrong Place ISBN: 0224094203 ISBN-13(EAN): 9780224094207 Издательство: Random House - Penguin Рейтинг: Цена: 3300.00 р. Наличие на складе: Заказано в издательстве.
Описание: Rendered in vivid watercolour where parquet floors and patterned dresses morph together, The Wrong Place revolves around oft-absent Robbie, a charismatic lothario of mysterious celebrity who has the run of a city as chaotic as it is resplendent.
Автор: Helmut Schw?¤germann,Peter Mayer,Yi Ding Название: Handbook Event Market China ISBN: 3110372363 ISBN-13(EAN): 9783110372366 Издательство: Walter de Gruyter Цена: 13008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
Автор: Simons Reta Evens Название: It Rained at Harvest Time: Memoirs of the Forever Prairie ISBN: 0999267205 ISBN-13(EAN): 9780999267202 Издательство: Неизвестно Цена: 2828.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
What was it like growing up on the Canadian prairie 100 years ago? In a charming conversational manner, Reta Evens Simons gives vivid and often amusing details of her hard life as a pioneer's daughter on a wheat farm out west, far from almost anywhere. Including both words and illustrations, her memoirs combine personal experience with descriptions of her times and place that make history come to life. It Rained at Harvest Time balances between Reta's childhood point of view and her perspective as the adult author looking back with critical distance. She documents technological advances that transformed farming. She also provides a lyrical portrait of the "forever prairie" itself.
It was a place where lassoing gophers could be entertainment, where canned tomatoes made a special dessert, where indoor plumbing was beyond imagining, and a caravan of Gypsies showed up to run carnival games at the town fair.
Most days, after milking the cows, she herded a passel of younger siblings to and from school. (One morning their pet badger came too). Mom fixed and fed babies at home. Dad worked the vast wheat fields and knitted their socks and hats on a strange contraption.
Reta describes carefree moments spent picking wild roses, but also tells of the time she was a panicked little girl alone on a wagon full of wheat, reining in a team of horses, racing down a steep hill. Her words and sketches map out a landscape filled with colorful personalities of both the human and animal kind. She recounts their adventures and tragedies as well as her own journey of self-discovery.
These are true tales from a girl who never saw an umbrella 'til she was 14 years old. And because it rained one harvest day, her life changed forever.
Описание: Christy Lamagna`s expertise lies in turning events into powerful sales tools that drive business value. In this book, she definitively demonstrates how companies seeking a competitive edge can embrace strategic event planning. Transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say and do.
Автор: Van Der Wagen, Lynn (northern Sydney Institute) White, Lauren Название: Event management : for tourism, cultural, business and sporting events ISBN: 017039445X ISBN-13(EAN): 9780170394451 Издательство: Cengage Learning Рейтинг: Цена: 9502.00 р. Наличие на складе: Нет в наличии.
Описание: Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management. This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.
Автор: Helmut Schwagermann, Peter Mayer, Yi Ding Название: Handbook Event Market China ISBN: 3110578565 ISBN-13(EAN): 9783110578560 Издательство: Walter de Gruyter Рейтинг: Цена: 4640.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Events, such as trade fairs, conferences and corporate events, are effective communication tools, which have positive effects for the regions they are held in. China realised this fact years ago and has invested massively in the event infrastructure, becoming one of the global hotspots of the event business.This publication highlights the development of China's event industry as well as the changing role of China in the global event market.
Описание: The event industry is a robust economic force worldwide. It spans into many other important sectors like travel, tourism, hospitality, technology, media and communication, inter alia. In America, it is estimated that 18 million events are organised yearly, generating approximately $280 billion in spending and $66.8 billion in labour income (Event Industry Outlook 2016). Events showcase talent and are perhaps those moments when societies and communities group together to revive certain traditions and cultures, which are otherwise dormant. In other contexts, like the case of tourism, events create economic value for the hosting destination, which boosts the economy. In contrast to permanent attractions, an event has the potential to promote authenticity and hence, is increasingly tapped by marketers for the purpose of differentiation. For instance, destinations celebrate their unique culture and heritage through events which represent important milestones in their tourism history. Given their capacity to attract visitors and generate profit, tourism destinations are increasingly capitalising on events as a diversification strategy. This trend has undoubtedly precipitated popularity in event studies and hence the writing of this book. The landscape of the book covers a broad spectrum of research. The chapters explore the changing dimensions in the industry based on the following themes: - Event Management Trends and Policies - Events and Destination Image and Preference - Events and Education - Events, Attendees and Organisers In the present book, an attempt is made to cover a wide range of events (sport, cultural, festivals and weddings) and issues related to the organisation and management of these events (policies, terrorism, etc.). The chapters also provide solutions and strategies for the organisation of successful events (protocol, etc.). The book also offers an opportunity to understand attendees from a consumer behaviour point of view. More importantly, some chapters cover events from an education point of view by examining the question from both a Higher Education perspective (universities) and an event organiser angle (what is done to make people aware of sustainability). The editors have invited academics from Africa (Kenya, Algeria), South America (Argentina), Europe (England, Italy and Greece), and the Middle East (Abu Dhabi) to contribute thirteen chapters in the fields of their expertise. With its perfect combination of theoretical and practical issues, this book aims to share with readers the knowledge needed to professionally manage events in different fields. The latest trends including the key theories, concepts and case studies related to event management are presented in a manner that intellectually stimulates readers to get ready for an experiential learning journey. This book will enable readers to understand the impact of events on destination management organisations, explain the role of events in promoting international sport competitions, and understand the key issues in planning and designing collaborative partnerships in event management. Each chapter features a real-life case study to highlight key concepts and replace theoretical concepts with practical solutions to effectively approach the organisation of events, as well as preparing readers to tackle any challenges they might face in their future opportunities to manage events.
Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say and do.
Christy has been featured in Forbes, Fast Company and Entrepreneur and is a sought-after speaker, facilitator, and coach across multiple industries. Her war stories are sometimes laugh-out-loud funny, but the lessons she draws from them are transformative.
This book is a must read for event professionals, CMOs, sales or procurement executives--for anyone with bottom-line accountability. You'll gain the valuable insight you need to create a powerful paradigm shift within your organization.
Описание: "Every marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book." -Joe Pulizzi, Founder of the Content Marketing Institute, and Host of Content Marketing World Scott Ingram has brought together some of the top ideas, and best practices from a team of modern marketing experts. Learn how to create an integrated event marketing strategy where the results look like 1+1+1=10 Peter Micciche, Certain Adding the final link in your integrated marketing chain Allison Saget, Author of The Event Marketing Handbook Get beyond event logistics and get revenue results Matt Heinz, Heinz Marketing Connect your content marketing and event marketing strategies Thom Singer, The Conference Catalyst Set the tone for connecting Mark Organ, Influitive Mobilize your advocates Tim Hayden, TTH Strategy Leverage events as "mobile moments" Frannie Danzinger, Bizo Get more value from sponsors, and win when you're the sponsor Shawn Lacagnina, Skyline Maximize your trade show investments Anita Covelli (Wehnert), ReadyTalk Incorporate webinars into your event marketing mix Brian Kardon, Lattice Engines Improve event results with predictive marketing Debbie Qaqish, The Pedowitz Group Understand your event marketing maturity and how to get to the next level
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