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Buying Reality: Political Ads, Money, and Local Television News, Yanich Danilo


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Автор: Yanich Danilo
Название:  Buying Reality: Political Ads, Money, and Local Television News
ISBN: 9780823288953
Издательство: Mare Nostrum (Eurospan)
Классификация:




ISBN-10: 0823288951
Обложка/Формат: Hardcover
Страницы: 256
Вес: 0.54 кг.
Дата издания: 07.04.2020
Серия: Donald mcgannon communication research center`s everett c. parker book series
Язык: English
Иллюстрации: 50
Размер: 229 x 152 x 19
Ключевые слова: Media studies,Reportage & collected journalism,Media, information & communication industries,Elections & referenda, LANGUAGE ARTS & DISCIPLINES / Journalism,SOCIAL SCIENCE / Media Studies,POLITICAL SCIENCE / Political Process / Elections
Подзаголовок: Political ads, money, and local television news
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Поставляется из: Англии
Описание:

Everything you were thinking about political ads on local television is probably wrong. Even in this digital age, political ads were big business in 2016, especially in battleground states. But there were stark differences in how the Presidential and Down Ballot races appeared on local TV news.

In the presidential race, the losing candidate bought 75% of the political ads, while the winner reaped the benefit of $5 billion in coverage for which he did not pay. Trumps tweets were irresistible to the television networks as he made one over-the-top statement after another. It was an unprecedented campaign. Even he was surprised by it.

But, if we look at the Down Ballot (DB) races--the races for the U.S House of Representatives and the Senate, the campaign was very much business as usual. DB candidates did not enjoy the name recognition and celebrity of the Presidential contenders. They relied on political ads on local TV newscasts, not tweets, to convey their messages.

So, what happened?

First, two-thirds of the political ads on local TV were directed at the Down Ballot, rather than the Presidential, campaign. So, on local TV news, political ads created the reality of local races--a reality that was not meant to inform voters, but to persuade them--perfectly acceptable.

That makes the second point all the more crucial--local television news reporting virtually ignored the Down Ballot. Almost 90% of their political stories focused on the Presidential race. Even then, the stories did not critically examine the campaigns and political ads outnumbered political stories by 22 to 1. As a result, voters were left to their own devices to fill in the space--the bought reality--between what the ads said was real and what the political stories covered. The 2020 campaign will very likely be the same.


Дополнительное описание:

Introduction | 1
1 Why Local Television News Matters | 19
2 A Brief History of Political Advertising | 39
3 Research Method and Market Profiles | 61
4 Political Ads | 75
5 Political Sto




The Legend of the Sleepers

Автор: Danilo Kis
Название: The Legend of the Sleepers
ISBN: 0241339375 ISBN-13(EAN): 9780241339374
Издательство: Random House - Penguin
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Цена: 396.00 р.
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Описание: One of fifty new books at 1.00 pound each, celebrating the pioneering spirit of the Penguin Modern Classics series, from inspiring essays to groundbreaking fiction and poetry - all complete, standalone works, some never published in Penguin Modern Classics before.

Mathematical methods for physicists

Автор: Dattoli, Giuseppe (enea, Italy) Babusci, Danilo (infn, Italy) Sabia, Elio (enea, Italy) Licciardi, Silvia (enea, Italy)
Название: Mathematical methods for physicists
ISBN: 9811202680 ISBN-13(EAN): 9789811202681
Издательство: World Scientific Publishing
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Цена: 8712.00 р.
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Описание: The book covers different aspects of mathematical methods for Physics. It is designed for graduate courses but a part of it can also be used by undergraduate students. The leitmotiv of the book is the search for a common mathematical framework for a wide class of apparently disparate physical phenomena. An important role, within this respect, is provided by a nonconventional formulation of special functions and polynomials. The proposed methods simplify the understanding of the relevant technicalities and yield a unifying view to their applications in Physics as well as other branches of science.The chapters are not organized through the mathematical study of specific problems in Physics, rather they are suggested by the formalism itself. For example, it is shown how the matrix formalism is useful to treat ray Optics, atomic systems evolution, QED, QCD and Feynman diagrams. The methods presented here are simple but rigorous. They allow a fairly substantive tool of analysis for a variety of topics and are useful for beginners as well as the more experienced researchers.

Regesto Dei Documenti Di Giulia Farnese

Автор: Romei Danilo, Rosini Patrizia
Название: Regesto Dei Documenti Di Giulia Farnese
ISBN: 1291001204 ISBN-13(EAN): 9781291001204
Издательство: Неизвестно
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Цена: 5765.00 р.
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Paulo Freire Encyclopedia

Автор: Streck Danilo R
Название: Paulo Freire Encyclopedia
ISBN: 1442216565 ISBN-13(EAN): 9781442216563
Издательство: Rowman & Littlefield Publishers
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Цена: 26822.00 р.
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Описание: Comprised of 230 entries written by 104 international scholars well-known in the field, this is the definitive resource on one of the most influential educators of the second half of the last century. The entries include: Action-Reflection, Otherness, Illiteracy, Activism, Au...

Buying Reality: Political Ads, Money, and Local Television News

Автор: Yanich Danilo
Название: Buying Reality: Political Ads, Money, and Local Television News
ISBN: 082328896X ISBN-13(EAN): 9780823288960
Издательство: Mare Nostrum (Eurospan)
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Цена: 4891.00 р.
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Описание:

Everything you were thinking about political ads on local television is probably wrong. Even in this digital age, political ads were big business in 2016, especially in battleground states. But there were stark differences in how the Presidential and Down Ballot races appeared on local TV news.

In the presidential race, the losing candidate bought 75% of the political ads, while the winner reaped the benefit of $5 billion in coverage for which he did not pay. Trump's tweets were irresistible to the television networks as he made one over-the-top statement after another. It was an unprecedented campaign. Even he was surprised by it.

But, if we look at the Down Ballot (DB) races--the races for the U.S House of Representatives and the Senate, the campaign was very much business as usual. DB candidates did not enjoy the name recognition and celebrity of the Presidential contenders. They relied on political ads on local TV newscasts, not tweets, to convey their messages.

So, what happened?

First, two-thirds of the political ads on local TV were directed at the Down Ballot, rather than the Presidential, campaign. So, on local TV news, political ads created the reality of local races--a reality that was not meant to inform voters, but to persuade them--perfectly acceptable.

That makes the second point all the more crucial--local television news reporting virtually ignored the Down Ballot. Almost 90% of their political stories focused on the Presidential race. Even then, the stories did not critically examine the campaigns and political ads outnumbered political stories by 22 to 1. As a result, voters were left to their own devices to fill in the space--the bought reality--between what the ads said was real and what the political stories covered. The 2020 campaign will very likely be the same.

Juliao Sarmento: The Selective Glance

Автор: , Eccher Danilo, Passoni Riccardo
Название: Juliao Sarmento: The Selective Glance
ISBN: 8836629199 ISBN-13(EAN): 9788836629190
Издательство: ACC-distribution titles
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Цена: 8621.00 р.
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Описание: Portuguese multimedia artist Juli o Sarmento (born 1948) rediscovered his love for painting and drawing in the 1980s. This publication celebrates Sarmento's return to these media, alongside the work of influential artists Sol LeWitt and Giorgio Morandi.

L`Italia Altrove. Atti del III Convegno Internazionale Di Studi Dell`aiba (Associazione Degli Italianisti Nei Balcani), Banja Luka 17-18 Giugno 2011

Автор: Capasso Danilo
Название: L`Italia Altrove. Atti del III Convegno Internazionale Di Studi Dell`aiba (Associazione Degli Italianisti Nei Balcani), Banja Luka 17-18 Giugno 2011
ISBN: 1291863982 ISBN-13(EAN): 9781291863987
Издательство: Неизвестно
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Цена: 5667.00 р.
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Описание: Aonia edizioni. Questo volume raccoglie gli atti del secondo convegno di studi sull'Italia organizzato dal Dipartimento di Italiano e serbo dell'Universit? di Banja Luka e dall'AIBA (Associazione degli Italianisti nei Balcani), che si ? tenuto a Banja Luka (RS/BiH) venerd? 17 e sabato 18 giugno 2011. Il tema dell'altrove ? stato scelto per la sua immarcescibile attualit? e ha stimolato le ricerche, raccolte in questo volume, di studiose/i provenienti dall'Italia e da altri Paesi. L'altrove pu? essere "altro qui" e "altro da qui", due facce della stessa medaglia, un percorso circolare nel quale la partenza e il traguardo coincidono, annullandosi a vicenda. L'altrove, infatti, non ? un punto da dove si parte o dove si arriva, ma ? il percorso in s? e per s?. Che il viaggio abbia inizio

Toyota Methods and Operating Models: Achieve Business Success with the Toyota Way

Автор: Cortiglioni Stefano, Salcerini Leonardo, Verga Danilo
Название: Toyota Methods and Operating Models: Achieve Business Success with the Toyota Way
ISBN: 1789663040 ISBN-13(EAN): 9781789663044
Издательство: Неизвестно
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Цена: 10162.00 р.
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Описание: Examines the innovative and original applications of the values of the Toyota Way and the systems of management of the Toyota Production System and lean leadership.

Vaniglia

Автор: Castrechini Danilo
Название: Vaniglia
ISBN: 1291723250 ISBN-13(EAN): 9781291723250
Издательство: Неизвестно
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Цена: 2812.00 р.
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Описание: Saro sempre qui, come piace a me, tra il foglio e la penna... Dando vita alle mie emozioni


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