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Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, Fitch Bradford


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Автор: Fitch Bradford
Название:  Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e
ISBN: 9781587331671
Классификация:



ISBN-10: 1587331675
Обложка/Формат: Paperback
Страницы: 332
Вес: 0.53 кг.
Дата издания: 29.08.2012
Язык: English
Иллюстрации: Black & white illustrations
Размер: 172 x 244 x 21
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: США
Описание:

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch, Editor: Jack Holt. The Media Relations Handbook is called the big blue book on Capitol Hill.

Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the now in time. You cannot go back and un-communicate something. You can only begin from the now to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding.

For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change.

As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.

Table of Contents

Introduction
Foreword
Ch. 1 First Steps
Ch. 2 Tools of the Craft
Ch. 3 Developing a Message and Communication Plan
Ch. 4 Interacting with Reporters
Ch. 5 Overview of the Media: Print, Radio, TV, and the Internet
Ch. 6 Online Communication
Ch. 7 Dealing With the Principal
Ch. 8 Interview Preparation
Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers, and Language
Ch. 10 How to Interact with Congressional Campaign Operations
Ch. 11 Communication in a Federal Agency
Ch. 12 Crisis Communication in Public Affairs
Ch. 13 Honest Spin: Ethics in Public Affairs
Appendices
Glossary
Epilogue
Index

For Complete Table of Contents, see MediaRelationsHandbook.com




White oleander

Автор: Fitch Janet
Название: White oleander
ISBN: 1860498043 ISBN-13(EAN): 9781860498046
Издательство: Little Brown
Рейтинг:
Цена: 1668.00 р.
Наличие на складе: Заказано в издательстве.

Описание: * A novel that is as beautiful and as dangerous as the Oleander * Chosen by Oprah Winfrey for her bookclub * Over a million copies in print

Dictionary of Banking Terms

Автор: Fitch Thomas P.
Название: Dictionary of Banking Terms
ISBN: 1438010435 ISBN-13(EAN): 9781438010434
Издательство: Kaplan & Barrons
Рейтинг:
Цена: 1958.00 р.
Наличие на складе: Нет в наличии.

Описание:

Puts detailed information right in your pocket

Barron's Business Dictionaries may be small in size, but they are extremely useful and economical reference sources for business students, business managers, and general readers seeking advice and information on specific business subjects. Each pocket-size book defines thousands of authoritative yet specialized terms within its subject area and features an abundance of diagrams, charts, and line art. These are must-haves for students and professionals alike. This updated and expanded edition features more than 3,000 terms defined and explained. Topics covered include every conceivable aspect of investment banking and commercial banking practices, finance and money management, and much more.
Appetite for Life: The Biography of Julia Child

Автор: Fitch Noel Riley
Название: Appetite for Life: The Biography of Julia Child
ISBN: 0307948382 ISBN-13(EAN): 9780307948380
Издательство: Random House (USA)
Цена: 1743.00 р.
Наличие на складе: Нет в наличии.

Описание:

Julia Child entered the lives of millions of Americans with her bestselling cookbook, "Mastering the Art of French Cooking"; her popular and long-running cooking show, The French Chef; and her beloved memoir, "My Life in France." In this intimate and revealing biography, based on exclusive interviews and scores of private letters and diaries, Noel Riley Fitch leads us through her incredible life.
We travel with Julia from her exuberant youth in California to her raucous days at Smith College; from her volunteer service with the OSS during World War II to the day she met Paul Child, the man with whom she would enjoy a fifty year marriage. We're with her when she takes her first culinary course at 37 and discovers her true calling; when she begins work on her landmark cookbook and suffers the rejections of most publishers in New York. And when finally her vision strikes a chord with a generation of Americans tired of bland cuisine, we're there to share in the making of a legend.
Julia Child became a household name by resisting fads and narrow conventions, by being the quintessential teacher and an inspiration to modern women, and by doing it all with her trademark humor and aplomb. "Appetite for Life" is her truly remarkable story.

Dictionary of Banking Terms

Автор: Fitch Thomas P.
Название: Dictionary of Banking Terms
ISBN: 0764147560 ISBN-13(EAN): 9780764147562
Издательство: Ingram
Рейтинг:
Цена: 2068.00 р.
Наличие на складе: Нет в наличии.

Описание: Small in size but packed with detailed information, Barron's Business Dictionaries are extremely useful and economical reference sources for business students, business managers, and general readers seeking advice and information on specific business subjects. Each pocket-size book defines thousands of authoritative yet specialized terms within its subject area and features an abundance of diagrams, charts, and line art. These are must-haves for students and professionals alike. This updated and expanded edition edition features more than 3,000 terms defined and explained. Topics covered include every conceivable aspect of investment banking and commercial banking practices, finance and money management, and much more.


Paint it black

Автор: Fitch,Janet
Название: Paint it black
ISBN: 1860499708 ISBN-13(EAN): 9781860499708
Издательство: Little Brown
Рейтинг:
Цена: 1213.00 р.
Наличие на складе: Поставка под заказ.

Описание: * From the bestselling author of WHITE OLEANDER, a powerful story of great love and great loss, and a young woman`s struggle to survive them both

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e

Автор: Fitch Bradford
Название: Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e
ISBN: 1587331713 ISBN-13(EAN): 9781587331718
Издательство: Неизвестно
Рейтинг:
Цена: 9196.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Dictionary of Banking Terms 5th ed

Автор: Fitch, Thomas P
Название: Dictionary of Banking Terms 5th ed
ISBN: 0764132636 ISBN-13(EAN): 9780764132636
Издательство: Ingram
Рейтинг:
Цена: 2068.00 р.
Наличие на складе: Нет в наличии.

Описание: Defines more than 3,000 terms that are related to banking, banking practices, laws, and regulations. These are useful reference sources for business students as well as the general reader who is seeking advice and information on business matters.

Dravo: An Engineering Enterprise Through Teamwork

Автор: Fitch William K., Jansen Carl B.
Название: Dravo: An Engineering Enterprise Through Teamwork
ISBN: 1258377047 ISBN-13(EAN): 9781258377045
Издательство: Неизвестно
Цена: 3853.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.


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