Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, Fitch Bradford
Автор: Fitch Janet Название: White oleander ISBN: 1860498043 ISBN-13(EAN): 9781860498046 Издательство: Little Brown Рейтинг: Цена: 1668.00 р. Наличие на складе: Заказано в издательстве.
Описание: * A novel that is as beautiful and as dangerous as the Oleander * Chosen by Oprah Winfrey for her bookclub * Over a million copies in print
Автор: Fitch Thomas P. Название: Dictionary of Banking Terms ISBN: 1438010435 ISBN-13(EAN): 9781438010434 Издательство: Kaplan & Barrons Рейтинг: Цена: 1958.00 р. Наличие на складе: Нет в наличии.
Описание:
Puts detailed information right in your pocket
Barron's Business Dictionaries may be small in size, but they are extremely useful and economical reference sources for business students, business managers, and general readers seeking advice and information on specific business subjects. Each pocket-size book defines thousands of authoritative yet specialized terms within its subject area and features an abundance of diagrams, charts, and line art. These are must-haves for students and professionals alike. This updated and expanded edition features more than 3,000 terms defined and explained. Topics covered include every conceivable aspect of investment banking and commercial banking practices, finance and money management, and much more.
Автор: Fitch Noel Riley Название: Appetite for Life: The Biography of Julia Child ISBN: 0307948382 ISBN-13(EAN): 9780307948380 Издательство: Random House (USA) Цена: 1743.00 р. Наличие на складе: Нет в наличии.
Описание:
Julia Child entered the lives of millions of Americans with her bestselling cookbook, "Mastering the Art of French Cooking"; her popular and long-running cooking show, The French Chef; and her beloved memoir, "My Life in France." In this intimate and revealing biography, based on exclusive interviews and scores of private letters and diaries, Noel Riley Fitch leads us through her incredible life. We travel with Julia from her exuberant youth in California to her raucous days at Smith College; from her volunteer service with the OSS during World War II to the day she met Paul Child, the man with whom she would enjoy a fifty year marriage. We're with her when she takes her first culinary course at 37 and discovers her true calling; when she begins work on her landmark cookbook and suffers the rejections of most publishers in New York. And when finally her vision strikes a chord with a generation of Americans tired of bland cuisine, we're there to share in the making of a legend. Julia Child became a household name by resisting fads and narrow conventions, by being the quintessential teacher and an inspiration to modern women, and by doing it all with her trademark humor and aplomb. "Appetite for Life" is her truly remarkable story.
Автор: Fitch Thomas P. Название: Dictionary of Banking Terms ISBN: 0764147560 ISBN-13(EAN): 9780764147562 Издательство: Ingram Рейтинг: Цена: 2068.00 р. Наличие на складе: Нет в наличии.
Описание: Small in size but packed with detailed information, Barron's Business Dictionaries are extremely useful and economical reference sources for business students, business managers, and general readers seeking advice and information on specific business subjects. Each pocket-size book defines thousands of authoritative yet specialized terms within its subject area and features an abundance of diagrams, charts, and line art. These are must-haves for students and professionals alike. This updated and expanded edition edition features more than 3,000 terms defined and explained. Topics covered include every conceivable aspect of investment banking and commercial banking practices, finance and money management, and much more.
Автор: Fitch,Janet Название: Paint it black ISBN: 1860499708 ISBN-13(EAN): 9781860499708 Издательство: Little Brown Рейтинг: Цена: 1213.00 р. Наличие на складе: Поставка под заказ.
Описание: * From the bestselling author of WHITE OLEANDER, a powerful story of great love and great loss, and a young woman`s struggle to survive them both
Автор: Fitch, Thomas P Название: Dictionary of Banking Terms 5th ed ISBN: 0764132636 ISBN-13(EAN): 9780764132636 Издательство: Ingram Рейтинг: Цена: 2068.00 р. Наличие на складе: Нет в наличии.
Описание: Defines more than 3,000 terms that are related to banking, banking practices, laws, and regulations. These are useful reference sources for business students as well as the general reader who is seeking advice and information on business matters.
Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch, Editor: Jack Holt. The Media Relations Handbook is called "the big blue book" on Capitol Hill.
Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding.
For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change.
As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.
Table of Contents
Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communication Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, TV, and the Internet Ch. 6 Online Communication Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers, and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communication in a Federal Agency Ch. 12 Crisis Communication in Public Affairs Ch. 13 Honest Spin: Ethics in Public Affairs Appendices Glossary Epilogue Index
For Complete Table of Contents, see MediaRelationsHandbook.com
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