Описание: Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.
Автор: Robert van Krieken Название: Celebrity Society: The Struggle for Attention ISBN: 113829506X ISBN-13(EAN): 9781138295063 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume outlines how the `celebrification of society` is not just the twentieth-century product of Hollywood and television, but a long-term historical process, beginning with Christian saints, the printing press, theatre and art.
Автор: Celis Bueno, Claudio Название: Attention economy labour time ISBN: 1783488247 ISBN-13(EAN): 9781783488247 Издательство: Bloomsbury Рейтинг: Цена: 6683.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Develops a critique of the concept of the attention economy from the perspectives of labour, time, and power.
If you are new at Instagram & want to use it as a social media marketing platform and want to make easy money out of it in 12 months, then keep reading...
In this book, you will learn about Instagram, steps for getting started on Instagram, the benefits it offers, best practices to grow big on Instagram, Instagram metrics and analytics tools and several other tips and tricks that will help increase your engagement on this rapidly growing platform.
Are you be one of them?
You see, most people make the same mistakes - with both beginning and their final marketing strategy. You may even make more costly marketing errors which can cause you to lose huge amounts of money. But now, you can stay informed with insider tips, usually only known to top Instagram Marketers, which maximize your final profit. Tips the majority of Americans don't know about.
The Ultimate Beginners Guide to Blowing Up on Instagram in 2019 Includes:
How to improve your Instagram marketing?
Shoot Square
How to Use a Customized Link Shortener to Track Traffic
Ways to Be Strategic With Your Bio-Link
Cross-Promoting Your Partners even Rivals
Taking Advantage of Trending Hashtags
Driving Instagram Users Into Your Marketing Funnels
Magic of Mixing Videos and Photos
Use Sponsored Ads as Leverage
Direct Users to Your Most Valuable Content
Using Sponsored Posts
Make Graphics Shareworthy
Develop an Editorial Calendar
How to Partner With Instagram Influencers
And much, much more
Much of this advice goes against conventional social media marketing idea. In fact, some of the advice sounds downright ridiculous to a non-professional - but time and time again, the data shows that it works. Even applying one or two things inside could result in a 25 or 30% increase in your final profit margin.
So if you want to avoid leaving thousands of dollars on the table, and get the highest outcome from your Instagram marketing in 2019, click "add to cart"
Автор: Guo Chao, Saxton Gregory Название: The Quest for Attention: Nonprofit Advocacy in a Social Media Age ISBN: 1503613070 ISBN-13(EAN): 9781503613072 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4013.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.
Автор: Guo Chao, Saxton Gregory Название: The Quest for Attention: Nonprofit Advocacy in a Social Media Age ISBN: 1503605019 ISBN-13(EAN): 9781503605015 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 16302.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.
Название: The Procrastination Economy: The Big Business of Downtime ISBN: 1479802522 ISBN-13(EAN): 9781479802524 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3386.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
2018 Outstanding Academic Title, given by Choice Magazine
How mobile devices make our in-between moments valuable to media companies while also providing a sense of control and connection
In moments of downtime - waiting for a friend to arrive or commuting to work - we pull out our phones for a few minutes of distraction. Just as television reoriented the way we think about living rooms, mobile devices have taken over the interstitial spaces of our everyday lives. Ethan Tussey argues that these in-between moments have created a procrastination economy, an opportunity for entertainment companies to create products, apps, platforms, subscription services, micropayments, and interactive opportunities that can colonize our everyday lives.
But as businesses commoditize our free time, and mobile devices become essential tools for promotion, branding and distribution, consumers are using these devices as a means of navigating public and private space. These devices are not just changing the way we spend and value our time, but also how we interact with others and transform our sense of the politics of space.
By examining the four main locations of the procrastination economy--the workplace, the commute, the waiting room, and the "connected" living room--Ethan Tussey illuminates the relationship between the entertainment industry and the digitally empowered public.
Автор: Yasmin Ibrahim Название: Politics of Gaze: The Image Economy Online ISBN: 1138392561 ISBN-13(EAN): 9781138392564 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Going beyond the cursory reasons behind why we capture images on the move, Politics of Gaze explores our contemporary practices around visual imaging and brings original conceptualisations about why we constantly capture ourselves and our environments through digital technologies.
Автор: Yasmin Ibrahim Название: Politics of Gaze: The Image Economy Online ISBN: 1138392588 ISBN-13(EAN): 9781138392588 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Going beyond the cursory reasons behind why we capture images on the move, Politics of Gaze explores our contemporary practices around visual imaging and brings original conceptualisations about why we constantly capture ourselves and our environments through digital technologies.
Название: Rise of tech giants ISBN: 3034338481 ISBN-13(EAN): 9783034338486 Издательство: Peter Lang Рейтинг: Цена: 9078.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Tech giants entering the banking and financial industry is not an issue of the future, it is already happening. This phenomenon has crucial implications that extend well beyond the banking system. There are questions like: Will tech giants be competitors of incumbents or will they rather partner up? How is the financial regulation going to handle this radical change, and will it succeed in creating a level playing field? What are the implications from a political and social point of view? Will tech giants acquire too much bargaining power in dealing with sovereign states, allowing them to shift political decisions and laws in their favour? This edited book provides a number of answers to these questions through a research effort on the economic and political implications of this technological revolution. While it is impossible to stop this revolution, it poses the challenge of steering towards a sustainable and inclusive improvement of our society and economy.
Автор: Jordan Tim Название: Digital Economy ISBN: 1509517553 ISBN-13(EAN): 9781509517558 Издательство: Wiley Рейтинг: Цена: 8712.00 р. Наличие на складе: Поставка под заказ.
Описание: "Tim Jordan deftly explores the workings of the trillion-dollar digital economy. He discusses the hype and significance surrounding its activities and practices in order to outline important concepts, theory, and policy questions. Rich with case studies, the book is an important reference for those getting to grips with this contemporary phenomenon"--
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