Автор: Eyal Nir Название: Indistractable ISBN: 1526610221 ISBN-13(EAN): 9781526610225 Издательство: Bloomsbury Цена: 0.00 р. Наличие на складе: Невозможна поставка.
Автор: Nir Eyal Название: Hooked ISBN: 0241184835 ISBN-13(EAN): 9780241184837 Издательство: Random House - Penguin Рейтинг: Цена: 1979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
Автор: Eyal Nir Название: Hooked: How to Build Habit-Forming Products ISBN: 1591847788 ISBN-13(EAN): 9781591847786 Издательство: Random House (USA) Цена: 2391.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do successful companies create products people cant put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
Practical insights to create user habits that stick. Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Описание: Text in French. Le Krav Maga est aujourdhui a lavant-garde des systemes dautodefense et de combat rapproche. Les experts du combat et les instructeurs darts martiaux le considerent comme une methode dautodefense et de combat ingenieuse, inventive, extremement efficace et pratique. Cree et developpe a lorigine par le Grand-maitre Imi Sde-Or (Lichtenfeld) pour larmee israelienne et dautres services de securite nationale, le Krav Maga a ete consciencieusement adapte pour repondre aux besoins des civils. La methode est concue pour que des citoyens ordinaires, jeunes ou ages, hommes ou femmes, puissent lutiliser avec succes, quelle que soit leur force physique. Ses techniques fondees sur des mouvements naturels, sont facilement assimilables grace a une methode dentrainement moderne et astucieuse. Combinees avec des tactiques de defense rationnellement structurees, elles composent un systeme dautodefense qui se distingue par sa simplicite; cela constitue en fait le veritable secret de lefficacite du Krav Maga. La realite conflictuelle existante en Israel a fourni amplement a lecole du Krav Maga les occasions de faire ses preuves dans des situations reelles plus virulentes que de simples combats de rue, ce qui permit de lui apporter des ameliorations constantes. Cet ouvrage constitue le premier manuel de la serie complete sur le Krav Maga, ecrite par le Grand-maitre Imi Sde-Or avec son eminent disciple et continuateur Eyal Yanilov. Elle est la seule officiellement approuvee par le createur lui-meme. Illustre par plus de 500 photos et schemas, ce livre concerne specifiquement les techniques officielles du Krav Maga destinees a faire face de maniere efficiente a des affrontements mortellement dangereux. Ce volume est consacre aux divers aspects dune confrontation avec un assaillant arme dun objet tranchant, pointu, contondant, ou dune arme a feu. Dautres sujets y sont egalement exposes, parmi lesquels: lutilisation dobjets ordinaires comme armes defensives; comment se defendre contre deux assaillants armes; comment neutraliser la menace dun pistolet ou une grenade dirigee contre une autre personne dans une situation de prise dotage. Comme lecrit M. Shimon Peres, lun des plus celebres hommes dEtat israeliens, dans son avant-propos du livre: Le terrorisme ne respecte aucune frontiere!
Автор: Eyal Nir Название: Indistractable ISBN: 1526610213 ISBN-13(EAN): 9781526610218 Издательство: Bloomsbury Рейтинг: Цена: 2226.00 р. Наличие на складе: Поставка под заказ.
Описание: This book examines major literary texts by and about the Irish in the Middle Ages, providing an analysis of a spatial poetics developed over 600 years. It argues that the Irish theorised anew the concept of `place` and developed a `spatial turn` that reconfigured how communities in the Irish Sea region thought about writing, place and identity. -- .
A ping on your phone takes you out of a conversation with a friend. At the office, an email interrupts your project. At home, your screens intrude on time with your partner. Things you mean to put away pile up and clutter your space. Goals you feel passionately about too often don't get done.
Between work, family, and social life, juggling everything that demands our time and attention can feel impossible. Day after day, we give in to self-defeating behaviors, such as spending too much time on work chat and our smart phones--at the cost of activities that matter more to us.
How different would your life be if you had the power to never get distracted again?
In Indistractable, bestselling author and behavior design expert Nir Eyal gets straight to the root of the problem and reveals why the problem isn't our gadgets, it's us. Technology is blamed as the source when it is actually a symptom of much deeper issues. The result? For many of us, it feels impossible to stay focused and engaged on the task at hand--even when it's important to us.
Distraction is not a new problem--it stems from our innate desire for psychological escape. Personal technology is simply the latest tool we turn to for relief.
Solving the issue is not as simple as throwing away our devices--and this is not an anti-technology book--as doing so would have little effect on our ingrained habits. It's clear at this point that the battle has to be won from the inside out. Drawing on his own experience, plus a range of cutting-edge research and real-world interviews, Eyal lays bare the secret of finally doing what you say you will do. In this book, he provides the recipe for the ultimate superpower of the 21st century: being Indistractable.
How to stay focused and follow-through on your most important goals, instead of letting self-defeating behaviors get in the way
How to be indistractable at work and conquer your priorities--every day
How to raise kids who are equipped to focus in a distracting world
The good news is that we can re-learn to use technology in ways that harness its power to control it, rather than letting it control us. This timely book will help readers understand the underlying causes of what gets in their way, while also providing practical, novel techniques to help conquer any distraction.
Описание: This comprehensive new resource analyzes sources of noise and clutter that magnetic sensing system developers encounter. This book guides practitioners in designing and building low noise and low power consumption magnetic measurement systems. Various examples of magnetic surveillance and survey systems are provided.
This book enables system designers to obtain an all-inclusive spectral understanding of typical sources of noise and clutter present in the system and environment for each application, in order to successfully design stable and sensitive low power magnetic sensing devices. Detection and localization methods are explored, as well as deterministic and heuristics algorithms which are an integral part of any magnetic sensing system. This book is aimed to eliminate some of the "black magic" manipulations present during low noise magnetic measurements.
The book meticulously describes, analyzes and quantifies the variables that affect low noise measurement systems. Readers are able to understand sources of measurements irregularities and how to effectively mitigate them. Moreover, this book also presents low power magnetometers and dedicated low noise sampling techniques.
Автор: Peretz, Eyal Название: Becoming visionary ISBN: 0804756848 ISBN-13(EAN): 9780804756846 Издательство: Wiley EDC Рейтинг: Цена: 16130.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
How is one to think the significance of the art of film for philosophy? What would it mean to introduce film as a question into the heart of the philosophical enterprise? How would this transform our understanding of film, on the one hand, and of philosophy and the philosophical tradition, on the other? These are the questions that guide this project on the hitherto critically neglected but seminal film director Brian De Palma. Becoming Visionary: Brian De Palma's Cinematic Education of the Senses is located at the intersection of philosophy and film studies, and makes each of these disciplines productive and useful for each other in a new way. It is a concrete examination of the logic governing the work of a major American artist that is, at the same time, a general philosophical examination of the logic of meaning governing all the major filmic categories and is thus a comprehensive theory of film. Becoming Visionary develops a new matrix for thinking the relations between philosophy and film and, by extension, between philosophy and the arts
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