Автор: Eyal Nir Название: Indistractable ISBN: 1526610221 ISBN-13(EAN): 9781526610225 Издательство: Bloomsbury Цена: 0.00 р. Наличие на складе: Невозможна поставка.
Автор: Nir Eyal Название: Hooked ISBN: 0241184835 ISBN-13(EAN): 9780241184837 Издательство: Random House - Penguin Рейтинг: Цена: 1979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
Автор: Eyal Nir Название: Hooked: How to Build Habit-Forming Products ISBN: 1591847788 ISBN-13(EAN): 9781591847786 Издательство: Random House (USA) Цена: 2391.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do successful companies create products people cant put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
Practical insights to create user habits that stick. Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Описание: This comprehensive new resource analyzes sources of noise and clutter that magnetic sensing system developers encounter. This book guides practitioners in designing and building low noise and low power consumption magnetic measurement systems. Various examples of magnetic surveillance and survey systems are provided.
This book enables system designers to obtain an all-inclusive spectral understanding of typical sources of noise and clutter present in the system and environment for each application, in order to successfully design stable and sensitive low power magnetic sensing devices. Detection and localization methods are explored, as well as deterministic and heuristics algorithms which are an integral part of any magnetic sensing system. This book is aimed to eliminate some of the "black magic" manipulations present during low noise magnetic measurements.
The book meticulously describes, analyzes and quantifies the variables that affect low noise measurement systems. Readers are able to understand sources of measurements irregularities and how to effectively mitigate them. Moreover, this book also presents low power magnetometers and dedicated low noise sampling techniques.
Описание: Text in French. Le Krav Maga est aujourdhui a lavant-garde des systemes dautodefense et de combat rapproche. Les experts du combat et les instructeurs darts martiaux le considerent comme une methode dautodefense et de combat ingenieuse, inventive, extremement efficace et pratique. Cree et developpe a lorigine par le Grand-maitre Imi Sde-Or (Lichtenfeld) pour larmee israelienne et dautres services de securite nationale, le Krav Maga a ete consciencieusement adapte pour repondre aux besoins des civils. La methode est concue pour que des citoyens ordinaires, jeunes ou ages, hommes ou femmes, puissent lutiliser avec succes, quelle que soit leur force physique. Ses techniques fondees sur des mouvements naturels, sont facilement assimilables grace a une methode dentrainement moderne et astucieuse. Combinees avec des tactiques de defense rationnellement structurees, elles composent un systeme dautodefense qui se distingue par sa simplicite; cela constitue en fait le veritable secret de lefficacite du Krav Maga. La realite conflictuelle existante en Israel a fourni amplement a lecole du Krav Maga les occasions de faire ses preuves dans des situations reelles plus virulentes que de simples combats de rue, ce qui permit de lui apporter des ameliorations constantes. Cet ouvrage constitue le premier manuel de la serie complete sur le Krav Maga, ecrite par le Grand-maitre Imi Sde-Or avec son eminent disciple et continuateur Eyal Yanilov. Elle est la seule officiellement approuvee par le createur lui-meme. Illustre par plus de 500 photos et schemas, ce livre concerne specifiquement les techniques officielles du Krav Maga destinees a faire face de maniere efficiente a des affrontements mortellement dangereux. Ce volume est consacre aux divers aspects dune confrontation avec un assaillant arme dun objet tranchant, pointu, contondant, ou dune arme a feu. Dautres sujets y sont egalement exposes, parmi lesquels: lutilisation dobjets ordinaires comme armes defensives; comment se defendre contre deux assaillants armes; comment neutraliser la menace dun pistolet ou une grenade dirigee contre une autre personne dans une situation de prise dotage. Comme lecrit M. Shimon Peres, lun des plus celebres hommes dEtat israeliens, dans son avant-propos du livre: Le terrorisme ne respecte aucune frontiere!
Автор: Peretz, Eyal Название: Becoming visionary ISBN: 0804756848 ISBN-13(EAN): 9780804756846 Издательство: Wiley EDC Рейтинг: Цена: 16130.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
How is one to think the significance of the art of film for philosophy? What would it mean to introduce film as a question into the heart of the philosophical enterprise? How would this transform our understanding of film, on the one hand, and of philosophy and the philosophical tradition, on the other? These are the questions that guide this project on the hitherto critically neglected but seminal film director Brian De Palma. Becoming Visionary: Brian De Palma's Cinematic Education of the Senses is located at the intersection of philosophy and film studies, and makes each of these disciplines productive and useful for each other in a new way. It is a concrete examination of the logic governing the work of a major American artist that is, at the same time, a general philosophical examination of the logic of meaning governing all the major filmic categories and is thus a comprehensive theory of film. Becoming Visionary develops a new matrix for thinking the relations between philosophy and film and, by extension, between philosophy and the arts
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