Roots and uses of marketing knowledge, Smith, Terry
Автор: Doyle Charles Название: A Dictionary of Marketing ISBN: 0198736428 ISBN-13(EAN): 9780198736424 Издательство: Oxford Academ Рейтинг: Цена: 2612.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
Автор: Bosworth, Michael T. Название: Solution selling ISBN: 0786303158 ISBN-13(EAN): 9780786303151 Издательство: McGraw-Hill Рейтинг: Цена: 6004.00 р. Наличие на складе: Поставка под заказ.
Описание: Solution Selling is the most comprehensive sales and sales management process available today.
Автор: Meyer, Marc H. Название: The Fast Path to Corporate Growth ISBN: 0195180860 ISBN-13(EAN): 9780195180862 Издательство: Amazon Internet Рейтинг: Цена: 3003.00 р. 4290.00-30% Наличие на складе: Есть (1 шт.) Описание: Every company can point to a growth strategy. Far fewer, however, systematically implement them; instead, they spend their time on incremental innovations, or rely on acquisitions. Still, organic, internal growth, accomplished through product line renewal and new service development, is essential to the long-term vitality of corporations across all industries. The FASTPATH to Growth takes on the challenge large corporations have in generating internal innovation--developing new product lines that address new market applications and provide the corporation with new streams of revenue. It integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--needed for enterprise growth. The book illustrates its framework with in-depth examples of companies that have leveraged their core technologies to new markets and new types of uses in order to generate impressive results, including IBM, Honda, and Mars. Many of these examples contain templates that readers can use in their own projects. The book ends by addressing the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyers framework for new market applications development. This comprehensive management guide should appeal to practitioners in research and development, new business development strategists, and product managers, along with students in engineering management, innovation management, and corporate strategy courses that focus on technology industries.
Автор: Charlesworth, Alan, Название: Digital marketing : ISBN: 036770658X ISBN-13(EAN): 9780367706586 Издательство: Taylor&Francis Рейтинг: Цена: 26136.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.
Автор: Semmelroth David Название: Data Driven Marketing For Dummies ISBN: 1118615840 ISBN-13(EAN): 9781118615843 Издательство: Wiley Рейтинг: Цена: 3166.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products.
Описание: Presents a crash course in digital marketing. This title combines the collective insights of top digital marketers, consultants, and academics - each one an expert in his or her field.
Описание: No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again.
Название: HBR`s 10 Must Reads on Strategic Marketing ISBN: 1422189880 ISBN-13(EAN): 9781422189887 Издательство: Perseus Рейтинг: Цена: 2243.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
Автор: Kohlbacher Название: International Marketing in the Network Economy ISBN: 0230515703 ISBN-13(EAN): 9780230515703 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Scholars around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an important determinant of competitive advantage. This book draws on examples of knowledge-based firms to reveal that knowledge-based marketing is key to obtaining a competitive advantage.
Автор: Chandon Pierre Название: Is Food Marketing Making Us Fat? ISBN: 1601984669 ISBN-13(EAN): 9781601984661 Издательство: Неизвестно Рейтинг: Цена: 9656.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating.
Автор: Hyslop Название: Obstructive Marketing ISBN: 1138279811 ISBN-13(EAN): 9781138279810 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and in the era of globalization a study of this negative aspect of marketing is now required. Obstructive Marketing is now seen as the business equivalent of asymmetric warfare, which is increasingly understood because the rise of the South and East at the expense of the North and West has brought some Obstructive Marketing stratagems into sharp focus. Using the author’s own research, this book explains what Obstructive Marketing is and why it is not called Anti-Marketing. The author explains who practises Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable when entering new markets and engaging in change and innovation. Intriguing concepts such as cultural risk are illuminated along with formal links between Obstructive Marketing, asymmetric warfare and terrorism. This all leads to identification of the need for a strong Government/Business partnership to counter the effects of this darkest kind of marketing.
Название: Data Mining for Design and Marketing ISBN: 1138113476 ISBN-13(EAN): 9781138113473 Издательство: Taylor&Francis Рейтинг: Цена: 11176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.
The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more.
Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers.
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