Описание: During World War II, Academy Award-winning director Frank Capra made propaganda films for the U.S. Government, such as Prelude to War, The Nazis Strike, The Battle of Britain, War Comes to America and The Negro Soldier. This analyses the cinematic and thematic techniques Capra employed in these films, linking them to the techniques and ideology of the director`s popular mainstream narrative films.
Автор: Fadul Jose A. Название: Fadul`s Encyclopedia of Bells ISBN: 1312601108 ISBN-13(EAN): 9781312601109 Издательство: Неизвестно Цена: 23440.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Fader Peter S. Название: Customer Centricity Playbook ISBN: 1613630905 ISBN-13(EAN): 9781613630907 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2507.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to:
Develop a customer-centric strategy for your organization
Understand the right way to think about customer lifetime value (CLV)
Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity
Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation
Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide
Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. ALSO AVAILABLE: Peter Fader's Customer Centricity offers an introduction to the subject. The Customer Centricity Playbook shows customer centricity converts where to get started. "A fantastic 360-degree analysis of how companies become truly customer-centric.... Required reading." -Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google "A must-read." -Aimee Johnson, Senior Vice President, Digital Customer Experience, Starbucks "Fundamental insights to point organizations of any size in the right direction." -Rob Markey, Partner, Bain & Company, Inc., and coauthor, The Ultimate Question 2.0 "Required reading for leadership teams, as well as marketing and sales executives." -Matthew Derella, Global Vice President, Revenue and Content Partnerships, Twitter "If you struggle with customer engagement or are ready to better acquaint yourself with your customers, Peter Fader and Sarah Toms' new book The Customer Centricity Playbook is a must-read." -Jacqueline Parkes, Chief Marketing Officer and EVP, Digital Studios, MTV, VH1 & Logo "Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders." -Susan Johnson, Chief Marketing Officer, SunTrust Banks "Essential reading for those who aspire to market leadership, regardless of industry." -Joshua Kanter, Chief Marketing Officer, PetSmart "I read The Customer Centricity Playbook by Peter Fader and Sarah Toms in a single sitting." -Robbie Kellman Baxter, Consultant, Peninsula Strategies, and Author, The Membership Economy
Описание: Tried-and-true mental techniques that help our world`s greatest athletes and performers, and detailing their real-life applications, whether in business, relationships, parenting, or achieving a specific goal.
"Depression is real. It is common. And it is serious. Fortunately, it is also highly treatable. We hope this book proves to be a helpful starting place."-Dr. Simon A. Rego, PsyD, ABPP, ACT
When you are struggling with feelings of sadness, apathy, and fatigue, it's hard to remember that depression is treatable. In the Depression Relief Workbook, Dr. Simon Rego and mental health advocate Sarah Fader equip you with a CBT-based 10-step plan to fight depression. With the most up-to-date research, plus results oriented exercises, this workbook gives individuals the guidance and support they need to heal from depression.
The Depression Relief Workbook contains:
Depression 101 covering up-to-date research on depression and treatment strategies
A CBT-Based 10-Step Plan identifying the cause of depression and appropriate actions to address it
Proactive Exercises providing opportunities for reflection through worksheets and diary entries
A Flexible Program catering to individuals who suffer from mild to moderate depression, for use on their own, or in tandem with a larger therapy program
"Whatever your reason for picking up this book, I encourage you to read it from start to finish and to practice every skill. If you do, you'll benefit from nearly a half-century of research that has established the strategies and techniques that individuals with depression need to implement to overcome their illness and remain well."-Judith S. Beck, PhD, President, Beck Institute for Cognitive Behavior Therapy, Clinical Professor at the University of Pennsylvania
The Depression Relief Workbook gives you straightforward, step-by-step strategies and support to fight depression.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
