The marketing playbook for the Subscription Economy, now in its 3rd edition
Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.
The revised third edition includes:
Updated research and case studies reflecting the rapid growth of subscription-based businesses
New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
An expanded look at the risks and rewards of values-based marketing
Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.
Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Автор: Janzer Anne Название: Writing to Be Understood: What Works and Why ISBN: 0999624822 ISBN-13(EAN): 9780999624821 Издательство: Неизвестно Цена: 2552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? Those works connect with you, as a reader. When you recognize what what's happening, you can apply those same methods to your own writing.
Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as:
Using analogies effectively to illustrate unseen concepts
Appealing to the reader's innate curiosity
Alternating between abstraction and detail in explanations
Balancing humility with credibility
For each topic, the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology, technology, economics, medicine, policy, and more.
Whether you're an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people, Writing to be Understood will help you expand the impact of your words.
Автор: Janzer Anne H. Название: The Writer`s Process: Getting Your Brain in Gear ISBN: 0986406228 ISBN-13(EAN): 9780986406225 Издательство: Неизвестно Цена: 2206.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: No matter how proficient or prolific they are, writers always want more: more ideas, more output, more "flow" when working. This book is about finding your own path to a better writing process. "Research-based, hands-on, step-by-step wisdom that can help you wrestle with the lizard brain. Certain to help thousands of would-be writers write." -- Seth Godin, author of The Icarus Deception Master Your Inner Game of Writing Your most important writing tool, and biggest potential barrier, resides inside your skull. Effective written communication transfers thoughts and ideas from your head into the minds of readers. Why not look to cognitive science for keys to better results? The Writer's Process combines the field-tested practices of successful and productive writers with insights from cognitive science. By understanding how your mental processes affect the work, you can find your best writing process, using what you know about your own mental habits and preferences. Topics include:
How to invite creativity into the writing process
Why separating the writing process into different steps improves efficiency by aligning work with appropriate mental systems
How to overcome writer's block, negative feedback, and work-related obstacles
How to make time for writing in a busy, interrupt-driven life
The marketing playbook for the Subscription Economy, now in its 3rd edition
Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.
The revised third edition includes:
Updated research and case studies reflecting the rapid growth of subscription-based businesses
New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
An expanded look at the risks and rewards of values-based marketing
Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.
Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
