Описание: This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents.
Total Brain Coaching is an effective system of habit change to help individuals, teams, and businesses. It is based on 7 principles presented in its companion book, The Coherence Code. Each principle has a number of potential tools that can be organized into specific protocols for habit change. Total Brain Coaching is the start of an open source document for the transformation, improvement, and evolution of the mindset and habits of individuals and organizations everywhere.
Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies."
Traditional marketing assumes its purpose is persuasion it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," "rise above the clutter," and achieve "stopping power."
But to the average consumer, marketing and advertising are becoming overwhelming. From their point of view, it's all clutter, it's all annoying, it's all an imposition on their already overworked conscious minds. Ironically, marketers are creating a "tragedy of the commons" effect. By collectively overgrazing consumers' "attentional commons," they are creating an environment that makes it less likely consumers will allocate attention to any of their messages.
Intuitive marketing is based on a different view of how consumers think, act, and respond to marketing; a view built directly on the latest findings and insights from brain science.
Like traditional marketing, intuitive marketing seeks to influence consumers. But it does so in a radically different way: by aligning with consumers' existing motivations and goals, primarily in the service of positive psychological needs, rather than by attempting to impose immediate transactional goals on consumers using tactics of disruption, distraction, and persuasion.
Five intuitive marketing strategies are presented throughout the book. They show how marketers can simultaneously shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers' innate aspirations and identity needs.
Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers. It provides a path forward for marketing that treats consumers with respect, earns (rather than demands) attention, aligns with (rather than disrupts) consumer motivations and goals, and recognizes the reality of how consumers think, learn, and choose in the modern marketplace.
Автор: Harung Название: Excellence through Mind-Brain Development ISBN: 1472462017 ISBN-13(EAN): 9781472462015 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Everyone seeks to attain excellence and happiness in their lives, yet world-class performance is rare. Research shows that education accounts for only 1 per cent of performance levels, work experience only 3 per cent, and age in adults 0 per cent. Dr Harald S. Harung and Dr Frederick Travis looked deeply and unearthed the secret of world-class performance: Excellence in any profession or activity depends on the single variable of high mind-brain development. By mind-brain development, the authors refer to a much more comprehensive transformation than what is commonly understood - they are talking about a sequence of fundamental shifts to new realities in the way our brain functions and in the way we look upon ourselves, others, and the world. For success, who we are is far more important than the knowledge, skills, and relationships we have and what we do - because with higher mind-brain development, our knowledge and skills become more useful, our relationships more enriching, and our actions more effective. As part of presenting the secrets of world-class performance, the book details the inspiring peak experiences that underlie top performance and how top performers have a more orderly, restfully alert, and economic brain than average performers. This research-based book will show you the many benefits of higher mind-brain development and how to effortlessly attain it.
Автор: McKenzie Название: A Brain-Focused Foundation for Economic Science ISBN: 3319768093 ISBN-13(EAN): 9783319768090 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book argues that Lionel Robbins’s construction of the economics field’s organizing cornerstone, scarcity—and all that has been derived from it from economists in Robbins’s time to today—no longer can generate general consent among economists. Since Robbins’ Essay, economists have learned more than Robbins and his cohorts could have imagined about human decision making and about the human brain that is the lynchpin of human decision making. This book argues however that behavioral economists and neuroeconomists, in pointing to numerous ways people fall short of perfectly rational decisions (anomalies, biases, and downright errors), have saved conventional economics from such self-contradictions in what could be viewed as a wayward approach. This book posits that the human brain is the ultimate scarce resource, and that a focus on the brain can bring a new foundation for economics and can save the discipline from hostile criticisms from a variety of non-economists (many psychologists).
Автор: O`Connor Название: Coaching the Brain ISBN: 1138300527 ISBN-13(EAN): 9781138300521 Издательство: Taylor&Francis Рейтинг: Цена: 4286.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This practical book clearly explains how to apply the insights of neuroscience to coaching practice. Explaining how the brain works, the book explains how neuroscience ties into the principles of coaching, how neuroplasticity can be used to change actions and how coaches can challenge automatic thoughts to encourage development.
Автор: Harung, Harald S. , Travis, Frederick Название: Excellence through Mind-Brain Development ISBN: 0367880571 ISBN-13(EAN): 9780367880576 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Everyone seeks to attain excellence and happiness in their lives, yet world-class performance is rare. Research shows that education accounts for only 1 per cent of performance levels, work experience only 3 per cent, and age in adults 0 per cent. The authors have unearthed the secret of world-class performance: Excellence in any profession
Автор: O`Connor Название: Coaching the Brain ISBN: 1138300519 ISBN-13(EAN): 9781138300514 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This practical book clearly explains how to apply the insights of neuroscience to coaching practice. Explaining how the brain works, the book explains how neuroscience ties into the principles of coaching, how neuroplasticity can be used to change actions and how coaches can challenge automatic thoughts to encourage development.
Автор: Bowden Mark Название: Tame the Primitive Brain ISBN: 1118436989 ISBN-13(EAN): 9781118436981 Издательство: Wiley Рейтинг: Цена: 3326.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A new and simple system to understanding and controlling the behavior of others Noted body language, behavior and communication expert Mark Bowden offers a totally practical, easy-to-read guide to understanding the impulsive actions of others, along with the best tools to manage them.
Cognitive deficits are a common consequence of neurological disease, and there is evidence that specific cognitive training may be effective in rehabilitation. Behavioural dysfunction following neurological disease constitutes one of the major causes of disability worldwide, exerts a major impact on the daily life of affected individuals, and their families, also with a financial burden both for patients, and the society in general. Therefore, the adequate treatment of cognitive dysfunction is a much relevant issue, with social and economical implications, over and above the neuropsychological problem per se.
Several investigations emphasise the fact that interacting with neural activity, by means of cortical stimulation, can affect cognitive performance. A number of studies have reported enhanced performance in specific cognitive tasks in patients with several types of neurological disease, after receiving Non Invasive Brain Stimulation (NIBS) to specific cortical areas, namely: Transcranial Magnetic Stimulation, and transcranial Electrical Stimulation. In general, the evidence highlights the possibility of inducing changes in cortical excitability, which, in turn, may lead to a plastic reorganization of dysfunctional networks, responsible for the impaired cognitive functions. Despite these advances, a number of important questions remain open, regarding the use of stimulation techniques in cognitive rehabilitation.
This special issue puts together international leading experts in the field, to review and discuss recent advances as to whether NIBS techniques alone, or combined with behavioural cognitive rehabilitation, can lead to performance enhancements, and why. The issue is timely and promises to have a huge impact across many domains of clinical and basic neuroscience.
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