Описание: Don`t read the comments. It`s advice that feels as old as the internet, yet more relevant than ever.
Автор: Barnett David N. Название: Brand Protection in the Online World: A Comprehensive Guide ISBN: 0749478691 ISBN-13(EAN): 9780749478698 Издательство: Неизвестно Рейтинг: Цена: 7812.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.
Автор: Assimakopoulos Название: Technological Communities and Networks ISBN: 1138983764 ISBN-13(EAN): 9781138983762 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Timely and topical, this book explores how technological communities and networks shape a broad range of new computer based technologies in regional, national and international contexts.
Автор: Prof. Dr. Matthias Dressler und Karl G?nter Rammos Название: Krankenkassenmarketing in Online-Communities ISBN: 3834921459 ISBN-13(EAN): 9783834921451 Издательство: Springer Рейтинг: Цена: 5877.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Prof. Dietmar Harhoff, Ph.D.; Philipp Wiegandt Название: Value Creation of Firm-Established Brand Communities ISBN: 3834921238 ISBN-13(EAN): 9783834921239 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Preface Throughout the last years the brand community phenomenon gained increasing importance for companies and consumer alike. It offers companies the chance to increase the brand loyalty of their customers and to open up their innovation processes by integrating selected customers. Yet it also poses major questions to managers. Should we create our own brand community? How can we manage the permanent interaction with our customers once we started the brand community? Brand loyalty is strongly driven by brand community integration. In contrast to most of the literature which focuses on the static brand loyalty effects of firm-established brand community at a given time, Philipp Wiegandt examines in his analysis the dynamic brand loyalty effects over time. By doing so he analyses whether the so far observed brand loyalty effects are merely based on selection or if causality exists between firm-established brand community membership and brand loyalty. In his dissertation, Wiegandt undertakes a study of the value creation potential of brand communities for companies. Wiegandt contributed to the conception and realisation of a fi- established brand community in the automobile industry, whose creation he examined empirically. With a quasi-experimental design the creation of this firm-established brand community was examined concerning the brand loyalty effects it has on its members over time.
Life Cycle and Maturity Models for Online Communities
Community Management
Case Study in Focus: CA Technologies
Business Impact Through Community
Developing B2B Social Communities
Автор: Vanolo Название: Vanolo_City Branding ISBN: 1138959383 ISBN-13(EAN): 9781138959385 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: City Branding explores different sides of place branding policies. This book aims to investigate and to reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.
Автор: Jennifer Dailey-O`Cain Название: Trans-National English in Social Media Communities ISBN: 1137506148 ISBN-13(EAN): 9781137506146 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The analysis of these communities serves not only as a comparison of online language practices, but also as a close look at how globalization phenomena and `international English` play out in the practices of everyday life in different non-English-speaking countries.
Автор: Georgiana Grigore; Alin Stancu; David McQueen Название: Corporate Responsibility and Digital Communities ISBN: 3319634798 ISBN-13(EAN): 9783319634791 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities.
Автор: Francesco Schiavone Название: Communities of Practice and Vintage Innovation ISBN: 3319019015 ISBN-13(EAN): 9783319019017 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the notion of "vintage innovation" and its application in various old technology-based communities of practice. Some communities of practice resist and react to technological change by adopting new technological products ("vintage products") that extend the lifetime of their old, favored products and practices.
Описание: Presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
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