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Digital Influence, Joel Backaler


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Цена: 3492.00р.
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При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
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Автор: Joel Backaler
Название:  Digital Influence
ISBN: 9783030086916
Издательство: Springer
Классификация:




ISBN-10: 3030086917
Обложка/Формат: Soft cover
Страницы: 214
Вес: 0.37 кг.
Дата издания: 2018
Язык: English
Издание: Softcover reprint of
Иллюстрации: 41 tables, color; 41 illustrations, color; xvi, 214 p. 41 illus. in color.
Размер: 157 x 235 x 12
Читательская аудитория: General (us: trade)
Основная тема: Business and Management
Подзаголовок: Unleash the Power of Influencer Marketing to Accelerate Your Global Business
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backalers book to ensure theyre not left behind.
Дополнительное описание: 1 Introduction.- 2 Then vs. Now: Influencer Marketing (Re-Defined).- 3 Levels of Influence: Key Characteristics of Modern-Day Influencers.- 4 A Global Phenomenon: The Rise of Influencers Around the World.- 5 Business to Consumer (B2C) Influencer Marketing



Digital Signal Processing: Theory and Practice

Автор: Rao K. Deergha, Swamy M. N. S.
Название: Digital Signal Processing: Theory and Practice
ISBN: 9811080801 ISBN-13(EAN): 9789811080807
Издательство: Springer
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Цена: 9781.00 р.
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Описание:

The book provides a comprehensive exposition of all major topics in digital signal processing (DSP). With numerous illustrative examples for easy understanding of the topics, it also includes MATLAB-based examples with codes in order to encourage the readers to become more confident of the fundamentals and to gain insights into DSP. Further, it presents real-world signal processing design problems using MATLAB and programmable DSP processors. In addition to problems that require analytical solutions, it discusses problems that require solutions using MATLAB at the end of each chapter.
Divided into 13 chapters, it addresses many emerging topics, which are not typically found in advanced texts on DSP. It includes a chapter on adaptive digital filters used in the signal processing problems for faster acceptable results in the presence of changing environments and changing system requirements. Moreover, it offers an overview of wavelets, enabling readers to easily understand the basics and applications of this powerful mathematical tool for signal and image processing. The final chapter explores DSP processors, which is an area of growing interest for researchers. A valuable resource for undergraduate and graduate students, it can also be used for self-study by researchers, practicing engineers and scientists in electronics, communications, and computer engineering as well as for teaching one- to two-semester courses.
Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

Автор: Strach Patricia
Название: Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking
ISBN: 0190606851 ISBN-13(EAN): 9780190606855
Издательство: Oxford Academ
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Цена: 3562.00 р.
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Описание: Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.

The Technology Fallacy: How People Are the Real Key to Digital Transformation

Автор: Kane Gerald C., Phillips Anh Nguyen, Copulsky Jona
Название: The Technology Fallacy: How People Are the Real Key to Digital Transformation
ISBN: 0262039680 ISBN-13(EAN): 9780262039680
Издательство: MIT Press
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Цена: 5070.00 р.
Наличие на складе: Нет в наличии.

Описание: Why an organization`s response to digital disruption should focus on people and processes and not necessarily on technology.

Digital Marketing Strategy

Автор: Kingsnorth Simon
Название: Digital Marketing Strategy
ISBN: 074947470X ISBN-13(EAN): 9780749474706
Издательство: TBS/GBS
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Цена: 5938.00 р.
Наличие на складе: Поставка под заказ.

Описание: Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.

Digital Marketing

Автор: Kaufman
Название: Digital Marketing
ISBN: 0415716756 ISBN-13(EAN): 9780415716758
Издательство: Taylor&Francis
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Цена: 6583.00 р.
Наличие на складе: Нет в наличии.

Описание: Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.

Juice: The Power of Conversation -- The Secret to Releasing Your People`s Brilliance and Expanding Your Leadership Influence

Автор: Wilson Brady G.
Название: Juice: The Power of Conversation -- The Secret to Releasing Your People`s Brilliance and Expanding Your Leadership Influence
ISBN: 1926645030 ISBN-13(EAN): 9781926645032
Издательство: Неизвестно
Цена: 2752.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Conversations are the key to business success — in fact, they are the operating system of companies big and small. Not just any conversations, but powerful ones in which we:

  • Inspire others to share their reality with us
  • Invite them into our reality
  • Discover the Bigger Reality between us
  • Release organizational energy
  • Increase employee engagement
“The Juice approach is all about transformation: of team work, of thought processes, of focus, of clarity, of building shared vision and renewed mission energy. This is not just a must-read; it's a must-do. Now ” - NIGEL FISHER, President and CEO, UNICEF Canada

BRADY G. WILSON is also the author of Finding the Sticking Point: Increase Sales by Transforming Customer Resistance into Customer Engagement, also published by BPS Books. He is the co-founder of Juice Inc., a solution provider for leaders who want to boost their organizational energy levels and employee engagement. He has unleashed profitable results for leaders, managers, and sales professionals in many of North America's Fortune 500 companies.

Influence of culture and personality on customer satisfaction

Автор: Kruger, Franziska
Название: Influence of culture and personality on customer satisfaction
ISBN: 365812556X ISBN-13(EAN): 9783658125561
Издательство: Springer
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Цена: 9141.00 р.
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Описание: Franziska Kruger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries.

Instagram Marketing 2019: How to Become a Master Influencer & Influence Millions of Followers Using Highly Effective Personal Branding

Автор: Loomer Gary
Название: Instagram Marketing 2019: How to Become a Master Influencer & Influence Millions of Followers Using Highly Effective Personal Branding
ISBN: 1989765122 ISBN-13(EAN): 9781989765128
Издательство: Неизвестно
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Цена: 2891.00 р.
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Описание:

Are you struggling to grow your online presence? Are you unsure of how best to use Instagram to gain more followers? Do you want to become a top influencer in your niche?

The problem is there's so much information out there that it's hard to figure out what really works and what will really improve the strength of your brand.

The answer to this is understanding your niche and learning to create quality content for the abundance of potential followers out there. By learning the techniques in this book you can upgrade your social media game and start to understand why some posts do well and others flop.

You will discover:

  • How to Use Stories to Boost Engagement Through The Roof
  • The Most Effective Way to Set Up Your Account
  • The Importance of Being Authentic
  • One of the Most Useful and Effective Tools for Marketing Your Content
  • How to Fully Understand Your Audience and Their Needs
  • The Mindset It Takes To Be Truly Successful
  • How To Inspire and Be Inspired

This book will give you tried and tested techniques that will guide you on your way to Instagram stardom. It will show you where you've been going wrong and how to make positive changes today.

Even if you haven't had much success on Instagram and have a small following you can learn these basic techniques and create the momentum and progression you've always wanted.

Would You Like To Know More?

Download now to stop worrying, deal with anxiety, and clear your mind.

Select the buy now button.

Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

Автор: Hartley Kate
Название: Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
ISBN: 0749498927 ISBN-13(EAN): 9780749498924
Издательство: Неизвестно
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Цена: 26186.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.


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